20 Best Business Podcasts in 2025

Successful entrepreneurs and business leaders must be informed of current events related to their industry, marketing, the economy, and the overall business world. Listening to podcasts is the best way to keep yourself in the loop and understand what is going on and how you’ll respond to these external threats or opportunities.

Check out the list below, it’ll help you decide which business podcasts will be worth your time. Choose one that offers you the knowledge you’re seeking!

Oh, and one more thing: If you’re considering launching a business podcast, be sure to check out our step-by-step guide. It covers everything, from crafting your strategy to recording and uploading your content.

Plus, we offer a service that streamlines the entire podcasting process. Our B2B Podcast Agency helps you build relationships with your ideal clients by securing them as guests on your show. We’ll use our professional networks to bring in the right people, apply targeted outreach strategies, and handle the entire recording, editing, and distribution process. This not only saves you time but also builds your brand trust and credibility, driving growth for your business.

Here are the 20 Best Business Podcasts to listen to in 2025:

1. a16z Podcast

Hosted by: The Team at Andreessen Horowitz

The a16z Podcast by Andreessen Horowitz is a little different from other podcasts, given that they have several hosts that rotate for each episode.

Their content focuses on the overlap of business and technology. For example, they discuss topics and current events related to leveraging technology for business growth, understanding market dynamics/trends, and how to stay ahead of the tech curve.

As a listener, you’ll gain valuable insight from these discussions, especially those with guest speakers, who are tech industry leaders, business gurus, and innovative thinkers.

2. How I Built This

Hosted by: Guy Raz

In How I Built This, Guy Raz uncovers everything you’d want to know about the world’s most successful and well-known companies. If you’re an aspiring business owner or entrepreneur, it’s worth a listen–you’ll hear stories directly from top-ranking industry leaders.

There isn’t necessarily a perfect step-by-step guide to creating a successful business. Many start-ups originate in unconventional ways; and this podcast helps tell the real-life stories behind some of these businesses.

3. The Indicator

Hosted by: The Team at Planet Money

Unlike many other podcasts out there, The Indicator by Planet Money uploads several short episodes a week. This format makes it easy to keep yourself in the loop without eating away at your whole day. In about 10 minutes, you’ll be up to speed on everything to do with work, business, or the economy. Though the episodes are short, they do an excellent job of condensing the information, so you’ll still hear all the important details!

4. Shopify Masters

Hosted by: Felix Thea

In Shopify Masters, Felix Thea breaks down everything you need to know about e-commerce. Listeners get an insider perspective of e-commerce, as he shares the experiences, strategies, and tips from world’s most successful entrepreneurs and business owners.

If the next step for your business is selling online, this podcast will be a great resource for you! It’ll help you wrap your head around all the in’s and out’s of e-commerce.

5. Marketing School

Hosted by: Neil Patel and Eric Siu

The title says it all, in Marketing School, you’ll learn all about marketing. Hosts Neil Patel and Eric Siu share their expertise with digital and online marketing. They upload new podcasts daily, and in less than 10 minutes they’ll cover useful marketing tips and strategies. A few examples of the topics they’ll cover are content marketing, social media, and SEO.

You can easily fit this podcast into your daily schedule. You can choose to listen to these bite-sized marketing lessons during your daily commute, lunch break, or while excerising–it’s entirely up to you!

6. Masters of Scale

Hosted by: Reid Hoffman and Bob Safian

Masters of Scale helps listeners understand how businesses grow and scale their profits. The hosts Reid Hoffman, co-founder of LinkedIn, and Bob Safian, founder of The Flux Group, use their knowledge and expertise as they explore various theories of business growth. They interview famous CEOs and share strategies, pitfalls and successes of scaling a business.

The show offers two formats: classic and rapid response. The classic episodes showcase Reid Hoffman talking to guests about how to scale a business, telling stories of entrepreneurship, strategy, management, failures, setbacks, and learnings. In the rapid response episodes, Bob Safian talks to business leaders about how to respond to and tackle current dynamics.

7. Entrepreneurs on Fire

Hosted by: John Lee Dumas

Are you an aspiring entrepreneur looking for some practical advice? If so, then Entrepreneurs on Fire is an excellent resource for you! With new episodes daily, John Lee Dumas uses his platform to host successful entrepreneurs, encouraging them to share their stories, strategies, and insight.

8. The Journal

Hosted by: Kate Linebaugh and Ryan Knutson

Listening to The Journal podcast is a great way to keep yourself informed about current and relevant events in the business world. Kate Linebaugh and Ryan Knutson, the hosts, mainly touch on matters related to markets, trends, and investing. These episodes are a quick way to get all your information (ranging from 15-30 minutes).

9. Youpreneur

Hosted by: Chris Ducker

Youpreneur is a podcast that focuses on the new age of entrepreneurship. Chris Ducker, the host, discusses how to build, market, and monetise a personal brand business. He invites key industry leaders on his show to talk about their business models, digital marketing strategies, and audience engagement tactics.

10. The Goal Digger Podcast

Hosted by: Jenna Kutcher

Consider this show a free business course for passionate and ambitious women. The Goal Digger Podcast offers practical advice and inspires entrepreneurs with insightful interviews and personal stories. Jenna Kutcher discusses various topics, like social media marketing strategies, narrowing down your niche and target market audience, and how to manage a healthy work-life balance.

11. Millennial Investing

Hosted by: The Team at Investor's Podcast Network

As the title suggests, Millennial Investing, is a podcast for millennials about investing and managing their finances. The team at Investor’s Podcast Network has successful investors and business leaders as guests on the show, giving them a platform to share their advice on stock investing, real estate, and how to manage personal finance.

Aside from helping you along your journey to financial independence, they also talk about personal growth, lifelong learning, and how to balance financial goals with living life. This podcast offers valuable and insightful advice that you’ll surely want to take advantage of.

12. School of Greatness

Hosted by: Lewis Howes

School of Greatness hosts a wider range of guest speakers, giving listeners the chance to hear from a variety of world leaders. The host Lewis Howes has sat down with business leaders, entrepreneurs, celebrities, athletes, authors, and influential people. As a listener, you’ll learn a lot from these guests, their stories, experiences, advice, and wisdom.

The underlying theme of the podcast is about what it takes to succeed–overcoming obstacles, staying motivated, creating a growth mindset, and how to make a positive impact. This podcast can help you develop the traits of a leader and can help you grow your business.

13. Mixergy

Hosted by: Andrew Warner

Hosted by Andrew Warner, Mixergy, looks at the success stories of entrepreneurs and business leaders. Each guest speaker shares their experience in the industry. Warner encourages them to be candid about the ups and the downs, how they pivoted through challenges, the unique strategies they formed, and the journey as a whole.

If you are an aspiring entrepreneur or the leader of a start-up, then this would be the podcast for you! You’ll come to realize that scaling a business is not always glamorous–it takes a lot of resilience, problem solving, and hard work. This podcast will help you recognize how a start-up business will be a little rocky at times. However, this is all part of the process and you’ll learn how to navigate through these situations.

14. The $100 MBA Show

Hosted by: Omar Zenhom

If you wish to cut to the chase and learn practical business lessons, then The $100 MBA Show is perfect for you. In the 15-20 minute episodes, Omar Zehhom offers actionable advice that can help others learn, teach, and grow as entrepreneurs. He covers a variety of topics, including marketing strategies, online businesses, strategic thinking, hiring the right team, and starting and growing a small business.

15. Business Wars

Hosted by: David Brown

Have you ever wondered how businesses keep up with their competitors? In the Business Wars podcast, David Brown tells fascinating stories about times when rivaling companies went head-to-head. Some of these companies have been competing against each other for decades, so there’s bound to be some interesting details.

Though his stories are very entertaining and give you an insider view of the strategies and tactics used in competitions, they also shed light on the intensity of fighting for sales and how it can often lead to ambition, greed, and desire for power.

16. Rise and Grind

Hosted by: Daymond John

In the podcast Rise and Grind, the host Daymond John, well-known for his role on Shark Tank, is uncovering and sharing all the secrets to success. He uses his personal expertise as a business leader to inspire listeners and give them the recipe for success. He deep-dives into topics related to routines, strategies, reaching goals, productivity, health, and mindset.

17. Mind Your Business

Hosted by: James Wedmore

Successful businesses require strong leaders, and the Mind Your Business podcast leads you, as listeners, on the right path. James Wedmore helps you tap into your entrepreneurial mindset, which is often overlooked. Truth is, that reframing your thoughts and shifting your mindset can have substantial impacts on your business’s success.

18. The Biz Chix

Hosted by: Natalie Eckdahl

The Biz Chix is all about empowering female entrepreneurs. The host Natalie Eckdahl offers actionable advice and inspirational stories from successful women in business. She focuses on matters related to leadership strategy, networking, and work-life balance.

19. BiggerPockets Money

Hosted by: Mindy Jensen and Scott Trench

If you want to receive advice from financial experts, then BiggerPockets Money is the podcast for you! Mindy Jensen and Scott Trench will teach you investing tips, how to increase your earnings to become a smart spender, and how to accumulate more wealth.

You can filter through the hundreds of episodes to find a topic that suits your financial goals. Plus, you can use their advice for your personal spending/saving habits or to help manage your business’s finances.

20. The Intrinsic Value Podcast

Hosted by: Shawn O'Malley

The Intrinsic Value Podcast helps investors make smart decisions based on a company’s trends, growth, and current position in the market. Shawn O’Malley does an excellent job of estimating a business’s valuations and backs these claims with storytelling, numbers, and years of investment experience.

The format of his podcast makes it a great resource for beginner investors, it is both approachable and easy to understand.

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Choosing the right business podcast can be tricky, there are a lot of options. So, here’s our final word of advice, when you’re tuning into an episode, you’ll want to take note of a couple things: There must be a good balance between the quality of information and how captivating the speaker is. These are equally important, you need to be receiving relevant news and learning valuable lessons while feeling captivated and entertained–this way you’ll get the absolute most out of your listening experience.

By: Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

The Ultimate Guide to Internal Podcasts

The podcasting industry is steadily growing. Over the last decade, the number of monthly listeners in the U.S. has more than tripled. These podcasts serve a variety of purposes, aside from just entertainment. Many people listen in hopes of learning something new or as an outlet to get their news.

Today, we’ll be discussing an excellent way that you can implement podcasting in your organization. It can improve the flow of communication on your team, and it is especially useful for remote teams.

You’ll soon come to understand how internal podcasting benefits organizations and how you can implement it into your stream of communication. As you read through, make sure you also consider all the resources you have at your fingertips. For example, you can work with a corporate podcast company. They can help you develop the right strategy and handle everything from production to hosting and editing, ensuring a smooth process that saves you time and effort.

What are Internal Podcasts?

Before jumping into things, let’s make sure you have a clear understanding of what an internal podcast is, its purpose, and the associated benefits.

An internal podcast communicates important and relevant organization-based information to its employees. The organization can choose to privately distribute its content to employees, or they can allow the public full access.

Take note: If your internal podcast is open to the public, it will demonstrate complete transparency and allow anyone access to all the inner workings of your organization.

The main purpose of internal podcasting is to keep teams informed about things going on within the company. In each episode, you can educate your employees, communicate new information (like product launches, upcoming events, or campaigns), or create reminders about existing practices.

It doesn’t end here though, internal podcasting can serve a variety of other purposes, including:

• Boosting your employee engagement and morale: Reading through emails can be quite boring, especially compared to listening to a podcast! If your team is engaged with the content, there is a better chance they are actually absorbing all the information. Internal podcasts are a great way to equip your employees with everything they need to know. Plus, by minimizing the knowledge gap, you’ll increase your teams’ morale!

• Encouraging your employees to grow: Your internal podcast can help your team learn more efficiently and develop their skills. You can have valuable discussions that teach your team how to solve common or recurring problems. For example, if your team is struggling to complete a digital task, you can provide a brief tutorial that explains how to troubleshoot.

• Inspiring employees: You can spark a passion in your team by talking about big wins and future goals. Celebrate the wins and show excitement about the company's progression over the last quarter/major milestone. You can also use this time to transition into the next big thing (e.g. product launch, campaign, new quarter), talk about goals and how you’ll accomplish them.

• Onboarding: When a new employee joins your team, introduce them into your company through engaging podcasts! Offer all the onboarding information (e.g. policies, training, company history, mission, values, expectations, and procedures) in a way that feels more personable, it’ll give them a better sense of who their teammates are and how the company operates. Also, it will surely keep them more engaged than boring administrative videos or text.

The Benefits of Internal Podcasting

Of course, the most obvious advantage of internal podcasting is how it keeps your team well-connected and informed. If your main source of communication is currently via email, then we have some unfortunate news for you: The truth is that company-wide emails or memos may not be reaching all your staff. As a result of content overload, over 70% of employees don’t even read company emails.

This is quite concerning, especially if these emails contain vital information. With emails, it is tricky to know whether someone has actually opened and read your message (unless, of course, they respond); but with podcasting, you’ll be able to track your views and engagement. And, if done right, your employees will hopefully find a podcast more entertaining than skimming through several emails.

On top of that, here are a few more ways that an internal podcast will benefit your organization:

• Amusing and engaging content: It’s no secret that social media and the digital era have diminished our attention spans. With this shift in how we consume media, it is also wise to adjust our approach to communicating in the workplace. As a result, podcasts are an innovative way to educate and engage your team.

• Connects remote teams: It is more difficult to bond with your teammates in a remote workplace. Internal podcasts can help bridge this gap and lead your organization to smoother communication. If employees hear directly from their leaders, it will make them feel valued, more involved, and will in turn increase motivation.

• Unified Message: In traditional communication streams, like email, there is so much room for misinterpretation. Two people can read the same line of text and gather entirely different messages. With internal podcasts, you’ll ensure that all employees will receive the same information by the same speaker. They’ll be able to hear the tone of the speaker’s voice and identify their emotion, whether they’re being serious or sarcastic, or communicating excitement or doubt. By eliminating ambiguity, your team will be aligned and will have a shared purpose and set of goals.

• Schedule Flexibility: With prerecorded podcasts, your team members can choose where (if working remotely) or when they’ll tune in. Unlike lengthy meetings that interrupt employees and take them away from their task at hand, they can listen to the podcast when it is most convenient for their individual schedule. This flexibility is a game changer. Without the pressure of time constraints, your employees can solely focus on the content.

For example, they can listen to the podcast during any point of their daily routine, while they are commuting, taking a lunch break, or exercising. Not to mention, you can pause or rewind the podcast at any point; If they need to take a break or didn’t catch the last comment, it’s never going to be a worry.

Examples of Internal Podcasts WeAreNetflix by Netflix is a well-known internal podcast that posts its episodes publicly. In these 6 seasons of content, Lyle Troxell, Senior Software Engineer and host of the show, discusses the experience of working at Netflix.

In addition to this podcast, Netflix’s job webpage also highlights a blog, videos, and several other tools and resources that will provide aspiring and new employees with a strong sense of Netflix’s values and work culture.

Another example is Tell Me Why by American Airlines. The name is rather self-explanatory, as the premise of the show is to explain the reasoning behind the decisions they make. They discuss topics related to scheduling certain routes and destinations, why they fly a certain type of aircraft, or how they get through the busy seasons.

This podcast provides its employees (and the public) with general knowledge that answers outstanding questions and fuels their curiosity. By offering an overview of their business mode land decision making process, they are operating with complete transparency, gaining the trust of its team members and customers.

How to Create an Internal Podcast

1. Identify The Purpose of your Podcast

Before you create your first episode, you should have a clear goal in mind. Start by asking–what is the purpose of our internal podcast? Your answer should help you pinpoint what topics you should address.

For example, if your main goal is to educate your team about current and new practices, then that should be the focus of each episode. So, next time you’re getting ready to launch a new product, you should offer all the relevant product knowledge in one recording.

2. Plan out your Content

It’s not a good idea to sit down, press record, and “wing it”. Chances are, when you improvise, you’ll forget to bring up the important topics and you’ll spend too much time rambling about insignificant details.

So, before jumping into things, you should plan out your content and develop a loose script. It’s best if you collaborate with a team and bounce ideas off of one another. As a matter of fact, brainstorming is more effective with diverse teams. Collaborating with people who have different perspectives, backgrounds, and experiences will fuel creativity and innovation.

When you do get together with your team, you should consider an overall theme, tone, or concept of the show, the topics you’ll discuss, how many episodes you’ll produce, and any other relevant, logistical details.

3. Find your Host

After you finish planning your approach to the show, you’ll need to determine who will be the face (or voice) of the podcast. You need to select someone who is an effective and engaging speaker. Not to mention, your host needs to be willing and interested in taking on this role.

If you’re planning to have other speakers or guests on the podcast, you’ll want to secure them now, too. You should try to find people who have expertise in the industry or topic that you’ll be discussing. Ideally, these guests would have an interesting story or perspective to share.

4. Invest in Podcasting Equipment

To record high-quality episodes, you’ll need to have access to the right tools. You’ll want to consider renting/purchasing microphones, headphones, cameras, a recording/editing software, and a soundproof recording studio (but, a quiet space will also do the job).

After you’re finished with recording you should review the episode, remove any awkward pauses or mistakes, and improve the audio quality. You can also leverage a remote recording software, which will streamline the recording and editing process.

5. Choosing a Podcast Hosting Platform

Now, you’re ready to upload your episode(s). You can host your show on popular and reliable podcasting sites like Libsyn or Podbean. From there, you can then submit your podcast to popular directories like Apple Podcasts, Spotify, or Stitcher.

If you decide to post this content privately, the uploading process is quite similar to publishing a public podcast. The only difference is that you’ll need to provide each subscriber (in this case your employees) a unique RSS feed after you send them an invitation/link.

6. Spreading the Word

Creating and uploading your content is only one piece of the puzzle. You also need to make sure that your employees are actually listening to these episodes.

Promote your podcast to your employees verbally and/or digitally. You should talk about it in meetings and through regular communication channels (e.g. emails, Microsoft Teams, Skype, or Slack).

Remember to get regular feedback from your employees to see what they think about the podcast. You may want to keep things anonymous to ensure you get honest and constructive comments or concerns.

Is Internal Podcasting the Answer to Failed Communication?

Yes, it very well might be. It is an excellent and modern way to bring your team closer together, strengthen your company culture, and keep everyone informed and engaged. Plus, it addresses the recurrent issue of unopened company-emails.

So, why not give internal podcasting a shot and see how your employees respond to it?

By: Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

B2B Podcast Strategy: The Ultimate Guide for 2025

If you're a B2B business leader or entrepreneur, consider launching your own podcast. The podcasting industry has experienced significant growth over the past decade. In the United States, the number of podcast listeners is projected to reach 114.7 million by 2025, marking a 5.1% increase from the previous year.

This surge presents a valuable opportunity for B2B companies to engage with a growing audience through podcasting services.

Companies that incorporate podcasting in their marketing strategy are strengthening their brand identity, increasing levels of engagement and growth, and allowing them to reach new customers.

As the popularity of podcasts continues to rise, it has never been a better time for businesses to embark on this journey. This guide will help you along the way. By the end, you’ll have a clear strategy that will help you reach your goals.

What is a B2B Podcast?

As the name suggests, a B2B podcast is a podcast that is produced by a B2B company. It allows these companies to engage with their target audience through meaningful and educational conversations. It is an excellent way for businesses to expand their content marketing strategy; it helps strengthen their brand and provides a chance to stand out from their competitors.

Do Podcasts Work for B2B?

Yes, especially considering the growth in podcast listeners. In fact, 43% of decision makers listen to podcasts as a means of consuming business related content. So, if properly executed, B2B podcasting can help your company grow and become more reputable. In order to produce a successful podcast, you’ll need to have a clear strategy and focus on producing quality content.

Benefits of B2B Podcasts

Podcasting can benefit your B2B company in a variety of ways:

• Create a reputation as an industry leader

• Attracting new listeners

• Building relationships and deeper connections with your audience

• Humanize your company’s brand

• Network with prospective clients or reputable leaders

• Converting listeners into customers

Now that you know why you should start a B2B podcast, it’s time to explore how to bring it to life. It requires careful planning and consideration, meaning time and resources will need to be allocated.

If that feels like a lot to take on, working with a B2B Podcasting Agency could help ease the process. They can connect you with your ideal clients, help streamline the recording and editing, and ensure you can focus on having valuable conversations.

Plus, they can assist with marketing strategies and develop content systems designed to produce a higher ROI. This way, you can enjoy all the advantages of B2B podcasting without the extra work.

5 B2B Podcasting Strategies

Before you start your podcast, you’ll want to develop a clear strategy. You should base your decision on what you wish to accomplish.

While you are considering your goals, you may want to ask yourself what is most important to you: whether you wish to focus on attracting customers, to network and build relationships, or to communicate internally (with your team)?

1. Customer Success

A customer success strategy focuses on retaining existing customers, while simultaneously attracting new clients.

To accomplish this through podcasting, you should host interviews with your customers. Your guest can help you speak to the value of your product by sharing their perspective. You can also address customer concerns or frequently asked questions in order to educate your listeners.

These conversations will help you build relationships with your customers and instill trust in your listeners. You’ll be able to track your success by measuring your customer churn rate.

2. Demand Generation

With this podcast strategy, your goal is to grow your audience and increase the demand for your product/service. You’ll want to create content that is both conversational and educational. Discuss topics that will highlight your brand identity, the value of your product/service, and build trust with your listeners.

Keep an eye on your sales trends and audience engagement (the number of views, likes, or comments you receive). This will indicate whether your content is working!

3. Account-Based Marketing

This strategy allows you to host interviews with your potential clients. Throughout your conversation, you can learn more about your ideal customer by discussing their pain points and needs. When different areas of concern or hesitation arise, you should be reassuring and offer appropriate solutions.

The success of this strategy is based on how many relationships you build with your prospective customers.

4. Industry Influence

If you wish to create relationships with influencers and thought leaders in your industry, this would be an ideal strategy for you! It will help you establish yourself and set you apart from your competitors.

By interviewing big names, people with titles, or authority figures, you will be seen as an expert in your market. You can measure your podcast’s success by the amount/depth of relationships you create with these figures.

5. Internal Communication

This type of podcasting will help to increase the channel of communication amongst your team. It is an excellent way to connect with your team while sharing important organizational information.

For example, interviewing your employees will help to familiarize your team with each other. This can help achieve a close knit team that works together cohesively. You can measure the success of your podcast based on feedback from your employees.

Creating a Successful B2B Podcast in 11 Steps

This guide will help you create a successful B2B podcast, it considers all crucial aspects of podcasting. Make sure you check in after completing each step so that you aren’t missing something important!

1. Outline Your Podcast’s Strategy

As we mentioned earlier, before you start a B2B podcast, you should choose a strategy. This will help you to identify the purpose of your podcast and what goals you wish to accomplish.

2. Identify Your Target Audience

With B2B podcasting, you need to identify your target audience. Once you determine which groups of listeners you wish to capture, you’ll need to conduct some research.

You need to define who they are, distinguish what industry they operate in, what job titles they hold, and what their pain points are. Track their patterns of activity: What types of podcasts do they listen to? What platforms do they use? What podcasting formats do they prefer?

After you pinpoint your target audience and have a thorough understanding of their needs and preferences, it’ll become clear how you can tailor your content to appeal to them.

3. Choose a Format and Stick to Your Niche

Consistency is key with podcasting, it is essential that you choose–and stick to–a consistent format. When you choose a format, make sure you consider what appeals to your target audience.

For instance, deciding whether you should host an interview or panel discussion, or if you should focus more on monologues or solo episodes. You’ll also need to decide whether you want to upload an audio file or if you’ll include video footage too.

You’ll also want to be consistent with the topics you discuss, make sure they align with your niche or industry segment. Stick to talking about the things you know best, leverage your expertise in the business. To keep things interesting, try to find a unique (but relevant) topic to discuss.

4. Plan Out Your Content

Creating a podcasting schedule will help you keep up with posting dates. If you stick to a clear schedule, your audience will know when to expect new content. This will also help to keep you organized! You should plan topics and secure guests a few weeks in advance.

Reflect on your plans and make sure your content aligns with your goals and strategy. For instance, if you want to attract more customers, make sure you are discussing how your product will solve your audiences’ problems.

5. Invest in Quality Equipment

If you want your audience to take you seriously, then don’t be stingy with your production equipment. In order to create quality content, you can rent/purchase recording equipment or use a remote recording software.

You’ll need to consider investing in high-quality microphones, headphones, cameras, lighting, recording/editing software, and a soundproof recording studio.

6. Create Engaging Cover Art and Branding

Though podcasting focuses on hosting meaningful discussions, you will also need to create eye-catching visuals. Each episode should have a thumbnail that relates to the podcast (as a whole, or the individual episode) and your brand identity (logo, company values).

In order to increase exposure and awareness of your podcast, you should also post content (images, graphics, or video clips from your podcast) on your social media platforms.

7. Record and Edit Your Episodes

Before you sit down to record a new episode, you should spend time conducting research. You’ll want to gather an understanding of who your guest is, what kinds of questions you should ask them, and what topics/discussions would be valuable to have.

Having a rough outline will ease the flow of the conversation and will likely reduce the time you spend with editing. When you are finished with recording you should review the episode and remove any awkward pauses or mistakes and improve the audio quality.

8. Publish Your Podcast

In order to stay ahead of the game, you should wait till you have a few completed podcasts before you post anything. When you're finally ready to publish your first podcast, you’ll have to decide where to upload it. You should choose a platform that is used by your target audience.

You can host your show on popular and reliable podcasting sites like Libsyn or Podbean. From there, you can then submit your podcast to popular directories like Apple Podcasts, Spotify, or Stitcher.

9. Marketing Your Podcast

Now that you are a published podcaster, it’s time you let people know! You’ll want to create a marketing strategy that will help to promote your podcast.

For instance, you may want to post content about your podcast on your social media platforms. You can share video clips from your podcast, quotes, behind-the-scenes, or cool graphics! If you wish to take your marketing one step further, you can also invest in paid advertising or partnerships to help expand your reach.

10. Engage With Your Audience

It is important that you receive feedback from your listeners, so you should encourage your audience to interact with your content (through comments or ratings).

You’ll want to respond to this feedback regularly to ensure your viewers feel heard and valued. This will help you build loyal followers that would be willing to say positive things about your podcast and brand.

11. Keep an Eye on Your Podcast’s Performance

In order to track the success of your podcast and whether it’s helping you reach your goals, you should use podcast analytics tools to track key performance indicators (KPIs) and metrics. By measuring the number of downloads/views, your listener demographics, or the rate of engagement (likes, ratings, and comments), you’ll be able to identify what is working best for your podcast.

Keep in mind: your podcasting strategy and target audience will affect which KPIs and metrics you should end up using.

Well, that’s it… That’s the complete list of everything you need to consider before starting your very own B2B podcast!

If you've made it to the end of the guide and are unsure about the next steps, don't worry, there are plenty of resources and services to simplify the podcasting process. By partnering with a B2B Podcasting Agency, you can leave the strategy and behind-the-scenes work to the experts, allowing you to focus on what matters most, connecting with your guests and hosting engaging conversations for your audience.

By: Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.