Best Audiobook Production Companies for Entrepreneurs and Business Leaders

US audiobook sales revenue hit $2.43 billion in 2025, up 9% over the previous year, according to the Audio Publishers Association. Nonfiction is driving a growing share of that growth, with the category projected to expand roughly four times faster than fiction over the next several years, a sign that business authors and entrepreneurs are no longer treating audio as optional.

Finding an audiobook production company that is best equipped to meet your specific needs and help you produce the highest quality product possible is crucial. Whether you are prioritising done-for-you full service, or companies that specialize in individual services, you will benefit from external expertise, and improve your brand visibility.

Here you will find the top audiobook production companies suited towards a variety of differing needs, and learn about what sets each one apart from the rest. 

Production Companies vs. Publishers 

If you are unfamiliar with the process of producing and distributing an audiobook then these two terms may sound interchangeable to you, however this is not the case. When publishing your book yourself, partnering with a production company is typically what will work best for you, because this company will allow you to maintain a large amount of control over your audiobook and how the final product turns out. 

Publishers, alternatively, are purchasing the rights to your book, meaning that you will sign a contract and be provided with an advance, allowing the publisher to make all major decisions and take over control of the production, distribution and marketing process. The publisher is also gaining all of the profits from your book, excluding your agreed upon royalty.  

Production companies instead allow you to be involved creatively with the production process, including helping with decisions like who the narrator will be and what changes you want made. You are also keeping the rights to your book, and taking in the profit yourself. While some production companies may want part of the future royalties on your book, other payment options can include a PFH rate or a flat fee depending on the specific company. 

When considering both of these options, it’s important to remember that because you are creating an audiobook, you will still be able to distribute through popular channels like Audible, Apple Books and Amazon if you choose not to pursue the traditional publishing route. 

This means you can retain the rights to your work and still reach your audience, allowing you to repurpose that content into marketing assets for your business.  

Here are the best audiobook production companies for entrepreneurs and business leaders: 

1.  Jony Studios

Jony Studios is a full-service audiobook production and distribution company that works with authors across a wide range of genres, but has built a specialized process for entrepreneurs, founders, and business leaders who want to turn their book into a long-term business asset.

Because the company is led by a B2B marketer, every project is approached with an understanding that an audiobook should do more than generate royalties. It should strengthen your brand, create marketing content, and build authority long after launch.

Casting isn't finalized until you approve a narrator who's the right fit for your brand and your book, not just whoever's available. For a recent Guilford Press audiobook, the team auditioned 10 narrators before landing on the final cast. Jony Studios has also produced audiobooks for Amazon, Penguin Random House, and Brilliance Audio.

Whether you choose to narrate the book yourself or work with a professional narrator, the team guides you through every stage of the process, from preparing your recording setup to final approval before distribution. Production, editing, and full distribution through ACX and Voices by INaudio (formerly Findaway Voices) to Audible, Apple Books, Spotify, and other major retailers are all handled by one team, giving you a single point of contact from manuscript to retail. You retain full ownership of your audiobook and its royalties.

Unlike companies that charge per-finished-hour rates, Jony Studios uses fixed package pricing, so you know your total investment before production begins. Pricing is based on your manuscript's word count and whether you narrate the book yourself or work with a professional narrator. Simply submit your approximate word count for a free estimate, typically sent within 24 - 48 business hours.

2. Scribe Media

Scribe Media is a done-for-you production company that handles the entire creation and distribution process, from recording to final delivery, best suited to entrepreneurs and business leaders who'd rather work with one company than coordinate several. Audiobook production is one part of a broader book-writing and publishing service rather than their core specialty. The company operates under new ownership following the original Scribe Media's 2023 financial collapse and bankruptcy, now led by CEO Eric Jorgenson and backed by Enduring Ventures. As with most bundled pricing, you'll pay for distribution as part of the package even if you don't need it.

Their done-for-you service means that they will take care of and include you in all aspects of the process, including recording, editing, sound engineering, quality control and distribution, allowing you to optimize the audio for specific distributors or platforms. 

You have the option of choosing a narrator, or narrating yourself, and the guidance and assistance of professionals and sound engineers to adjust the recording, all while keeping in mind your preferences. Since they are not a traditional publisher, your audiobook and its royalties stay entirely yours. Generally prices for audiobook production start at $8,000, but you will be quoted for the exact cost of your specific project. 

3. Lucent Audio

Lucent Audio is a full-service audiobook production company that provides everything from pre-production to recording to distribution, and their team, including top sound engineers ensure that your product is high quality through their QC reviews that take place during post-production. 

With services starting around $5,000, you also have the option to use the company for distribution only, which starts at around $1,000, meaning you can partner with other companies as well for the production process. 

Your audiobook remains entirely your property when you partner with Lucent Audio, and you'll work directly with founder Jeff Guillot and his team to tailor the project to your specifications. This company is best suited to first-time audiobook authors, especially founders with no prior audio experience, or anyone who wants help specifically with distribution.

4. Mosaic Audio

Providing audiobook services that include all aspects of the process from production to distribution, Mosaic Audio is an LA based production company known for working with famous clients and creating high-quality audiobooks to meet celebrity standards. 

Their studios however are only located in the LA area, meaning some of your recording options, like narrator and language choices may be limited. 

In the past they have worked with both traditional publishers and independent authors, but have now shifted to working primarily with publishing companies, meaning that if you're self-publishing and want to hold onto ownership of your work so you can reuse it in your own content and marketing, this company is likely not your best option.

5. John Marshall Media

With versatile services and experience producing audiobooks of many different genres, John Marshall Media has the notoriety and skillset that comes from working with major publishers, but will still work with individual authors, helping founders and independent authors who want to keep full ownership of their content make a high quality product, through their network of sound engineers and narrators trained to keep listeners engaged with your content.

Their services include marketing, distribution, delivery, recording and script and narration guidance. If you want to narrate your own book, then you have that option because they have studios around the world. 

They are best suited towards authors who want a full service experience, since things like marketing are included, meaning this may not be the best fit if you want to outsource promotion to another company. 

6. Deyan Audio

With over 30 years of experience in audiobook production, Deyan Audio provides an extremely comprehensive list of done-for-you services that help to optimise your content, with their full package option including more unique options like direction, reformatting, overall management and pronunciation research. 

With this company you are paying PFH rather than a flat rate, meaning that full ownership of your audiobook stays with you, and pay around $460–$750 per hour for full production. You also have the option of paying for individual services, like audio editing ($75 PFH), quality control ($50 PFH), and mastering ($25 PFH), plus distribution benefits through their partnership with Author's Republic where your royalty deal can be improved, making this a better fit for any business leader prioritizing individual upgrade options and paying for only what they need.

7. Novel Audio

Novel Audio is a production company that provides services for authors who are both published through traditional publishers and who are self-published, and take on both the production and distribution of the audiobook with connections to platforms like Nook and Audible. 

Novel Audio claims that they accept submissions so long as there are previous sales connected to your book. 

By partnering with Novel Audio, you will not be able to retain the audio rights to your book because they purchase them once they take on your project, meaning that you will have to relinquish control of your content, and there is no clear indication of whether you will receive royalties from the audiobook or if you will instead be granted an advance. 

8. Punch Audio

Punch Audio is a production company based in both Los Angeles and Florida, making them best suited to founders and authors based near either location if they want to be closely involved with the work being done in the studio. 

If you are looking to keep down costs while creating your audiobook, you are given the option to go in on their royalty share scheme as well.

You are able to maintain creative control over multiple aspects, including who will narrate the book, meaning that you can tailor the product to align with your brand image. If you want to narrate your own book the cost for around an hour of audio, or 10,000 words, ranges $600 - $725, while having a professional narrate ranges $575 - $750.  

9. ACX

ACX, or the Audiobook Creation Exchange, is a production marketplace made by Audible. While Audible does sometimes buy rights and produce audiobooks directly, ACX serves a different purpose: it's a marketplace connecting authors who want to keep ownership of their work with the narrators, engineers, and producers who can bring it to life. Think of ACX as the middle-man, not the buyer.

Something to keep in mind is that you will be responsible for reaching an agreement with these industry professionals about payment, which typically is a PFH rate or taking a share of the royalties, which could be up to half through the ACX royalty share program where you will have to also distribute your book only through ACX. 

Their other options for distribution include both non-exclusive and ACX exclusive, meaning you have to choose between distributing everywhere and gaining less of the royalties or distributing to only Audible, Apple and iTunes.

10. Author's Republic

Author’s Republic offers done-for-you and independent audiobook production services that allow you to be involved with creation process yourself, connecting you to and letting you audition narrators and then facilitating your exchanges and helping you to distribute the product, or connecting you with a production manager who takes over the entire process and does things like finding a narrator and editing the audiobook for you. 

The cost typically ranges from $150 - $400 PFH, and Author’s Republic receives part of your audiobook’s revenue once it has been distributed through their channels. 

Since their services are focused primarily on aggregation of professionals like narrators, and customer support through the process, this company is best suited to independent authors, like up-and-coming entrepreneurs who are looking to find an accessible way to produce their content. 

11. Voices by INaudio (formerly Findaway Voices)

Voices by INaudio is an audiobook production company that optimises the process of audiobook creation and gives you the opportunity to widen your audience and turn your audiobook into an asset for your business. They do this by not only helping you to make and non-exclusively distribute your content, but by providing you with reports about the performance of your audiobook, and marketing tools and connections to help make your book more visible to your audience. 

The platform is independent, and many of the team members are former Findaway Voices industry professionals. 

Since they are not a traditional publisher, ownership stays with you, and you choose which distribution channels to use. As a newer platform though, Voices by INaudio is still limited in the production services that they can provide. 

The Big 5/Traditional Publishers 

If you want to partner with a traditional publisher, some of the top options include:

  1. HarperCollins/Harper Audio

  2. Macmillan Audio

  3. Hachette Audio

  4. Penguin Random House Audio

  5. Simon & Schuster Audio

  6. Brilliance Publishing

The main benefit of partnering with a traditional publisher is the increased possibility for media coverage, which can help you reach a wider audience and build authority in your field faster than going the independent route.

However, a publishing deal is extremely difficult to procure, and for audiobooks, the main distribution channels can be the same whether or not you partner with a publisher or a production company, meaning your content is still available to interested consumers. 

How to Choose the Right Audiobook Production Company or Publisher

With more than a dozen credible options above, the right choice comes down to answering a few honest questions about your priorities:

Do you want to keep full ownership of your work?

If yes, a production company is the right lane. Traditional publishers and companies like Novel Audio, which purchase rights, take that decision out of your hands.

Will you reuse the audio in your own marketing?

If your audiobook is going to fuel podcast clips, social content, or sales material, prioritize companies that let you keep full rights and don't restrict how you use the finished files.

Do you want one company handling everything, or are you comfortable managing a few vendors?

Full-service options like Jony Studios, Scribe Media, or John Marshall Media simplify the process into one relationship. Marketplaces like ACX or Author's Republic can save money but require more of your own time managing narrators and logistics.

What's your budget and timeline?

PFH-based companies like Deyan Audio let you pay only for the specific services you need, while flat-fee, full-service options offer more predictability if you'd rather not estimate hours in advance.

There's no universally "best" answer here, only the best fit for what you're trying to build.

Conclusion 

The right audiobook partner comes down to one trade-off: how much control you want to keep versus how much you want handled for you. Marketplaces like ACX reward authors willing to manage the process themselves. Traditional publishers offer reach in exchange for giving up rights and creative say. Full-service production companies sit in between, and for founders and business authors specifically, that middle ground usually wins, since it lets you keep ownership of the content while still getting a polished, professional result you can put to work in your marketing.

If you want that experience without piecing together multiple vendors, Jony Studios handles production and full distribution in one place, built specifically for entrepreneurs and business leaders turning their book into a growth asset.

Written by Eva Geimer

50 B2B Podcasting Statistics for 2026

Whether you're considering launching a branded podcast or looking to improve the performance of an existing one, understanding the latest B2B podcast statistics can help you make smarter marketing decisions.

Podcasts have become one of the most effective ways for B2B companies to build thought leadership, strengthen relationships with prospects, generate qualified leads, and create content that supports SEO, social media, email marketing, and AI search platforms like ChatGPT, Gemini, Claude, and Perplexity. But with millions of podcasts competing for attention, success requires more than simply publishing episodes.

The statistics below provide valuable insights into audience growth, listening habits, engagement, content formats, lead generation, and podcast marketing trends. Understanding this data can help you build a podcast strategy that reaches the right audience and delivers measurable business results.

While many organizations choose to manage podcast production in-house, others partner with a B2B Podcast Agency to streamline the entire process, from strategy and guest management to production, distribution, and content repurposing. A single podcast episode can be transformed into blog articles, LinkedIn posts, email newsletters, short-form videos, and other marketing assets that continue generating value long after the conversation ends.

Below are 50 B2B podcast statistics every marketing leader should know in 2026.

Key B2B Podcast Statistics at a Glance

  • 619 million people are expected to listen to podcasts worldwide in 2026.

  • 91% of marketers plan to maintain or increase their investment in podcasting and audio content.

  • 53% of weekly podcast listeners are decision-makers in their workplace.

  • Two-thirds of listeners prefer podcasts that include video.

  • 65% of weekly listeners regularly discover and listen to older podcast episodes.

  • One podcast episode can be repurposed into blog posts, LinkedIn content, email newsletters, short-form videos, and dozens of other marketing assets that support SEO and AI search.

The Rise of Podcasts: Popularity Breakdown

With an ever increasing listenership, the demand for podcasts that pertain to specific topics and industries has never been higher.

  1. Over 4.4 million podcasts were active in November 2025 worldwide, and that number has continued to grow into 2026 (Podcast Host)

  2. It is anticipated that this year the podcast audience worldwide will be around 619.2 million listeners, with popularity on the rise in other continents (Backlinko)

  3. In 2025 the year-over-year growth rate for podcasts was deemed 6.8%, with 584.1 million listeners that year (Fame)

  4. The average podcast listener spends 7 hours every week listening to content (Podcast Statistics)

  5. In 2027, it is expected that 651.7 million people will listen to podcasts, which would mark 28.57% growth from 2023 (Podcast Statistics)

More listeners means more opportunities for your business to tap into a specific niche and find potential clients, using the quality of your podcast to build authority and establish the right kind of connection. With the increase in popularity, the potential for brand advertisement, and reaching key listeners, like decision makers, grows as well.

Expert Insight: While overall podcast listenership continues to grow, most B2B companies don't need millions of listeners to see meaningful business results. The most successful branded podcasts focus on consistently reaching a specific audience of buyers, decision-makers, and industry leaders. For B2B marketing, relevance almost always outweighs reach.

Growing Investment in B2B Podcasts

Since podcasts have become such a powerful marketing tool because of a growing audience, ad spend and investments in this distribution strategy are increasing.

  1. Within the top 500 podcasts, over $300 000 million is being invested in advertising per month by leading organisations (DigitalSilk)

  2. Podcast Ad Spend is anticipated to be more than $5.5 billion globally in 2026 (Marketing Profs)

  3. There will be around a $4 billion increase in the B2B podcast advertising market (Fame)

  4. The results of investing in their brand’s podcast are deemed satisfactory by 90% of companies doing so (Podglomerate)

  5. 91% of marketers want to continue or increase their investment in podcasting or audio content (Hubspot)

Podcasts have become an integral part of most marketing strategies because they are effective, manageable and scalable for your brand. Investing in podcasting has become essential to

keeping your business competitive and sustainable, because you have the ability to connect and resonate with your target audience, and generate promising leads.

Expert Insight: As more companies invest in podcasting, the competitive advantage is shifting from simply launching a show to building a content engine around it. The organizations seeing the strongest return are using every episode to create blogs, LinkedIn content, newsletters, short-form videos, and SEO assets that continue generating value long after recording.

Listening Habits and Audience Profile of B2B Podcast Listeners

Knowing your audience is a crucial component of creating a high-performing podcast, because it allows you to adjust your content marketing strategy and optimize your content to better appeal to an audience of working professionals.

  1. There is a household income of $75 000 or higher for 56% of monthly podcast listeners in the US (Edison Statistics)

  2. 53% of people listening to podcasts every week claim that they are decision makers in their workplace (Lower Street)

  3. Of people between the ages of 12 and 34, 66% engage with podcast content monthly (Edison Research)

  4. Of people aged 35 to 54, 61% engage with podcast content monthly (Edison Research)

  5. 71% of podcast listeners say that they normally listen to the majority, or all, of a podcast episode (Riverside)

  6. Podcast episode retention rate often drops significantly in the final minutes, with one case study displaying a 56% retention drop near the end of the episode (Content Allies).

The B2B podcast audience is seeking convenience and ease when it comes to the content that they consume, since they are often accustomed to multitasking, and seeking content that is accessible during commutes or work breaks.

With the attention retention rate of podcasts being much higher than other content forms, with 7/10 listeners engaging with the full episode, and much of this audience holding senior roles, podcasting is a type of marketing content that can translate to leads if you are tailoring your content correctly.

Expert Insight: These statistics reinforce why guest selection and content quality matter so much in B2B podcasting. When your audience includes business leaders and decision-makers who regularly listen to full episodes, every conversation becomes an opportunity to build credibility and trust before a sales conversation ever begins.

Reaching Your Target Audience

Providing your audience with content that displays your authority and experience in your industry is essential to steering business leaders to your podcast, keeping them engaged and ensuring your content does not get lost in the masses.

  1. 54 minutes per day is the average time spent by business leaders on audio content influencing strategic decisions (Fame)

  2. Senior executives are 2x more likely to listen to podcasts for over 5 hours a week, and 83% listen on average at least once a week (Signal Hill Insights)

  3. Content Allies’ survey showed that out of 9 112 podcasters, all of them depended on organic audience growth, with 0 using paid promotion (Content Allies)

  4. Learning new things is the explicit reason that 74% of podcast listeners engage with content (Gravital)

  5. Thought leadership is the specific reason that 76% of businesses create podcasts, with the podcast guest being deemed the thought leader in 65% of these podcasts (Sweet Fish)

Decision makers and senior executives are a large part of the audience for business podcasts, so highlighting your expertise and creating thought leadership content helps you not only to display demonstrating the capabilities of your business, but to build authentic, organic relationships with your audience, allowing you to showcase your product or service in a less explicit way.

Expert Insight: One of the biggest misconceptions about B2B podcasting is that success comes from promoting your product. In reality, the strongest business podcasts focus on sharing expertise, solving industry problems, and featuring knowledgeable guests. That approach naturally builds authority and attracts the right audience over time.

Brand Awareness, Engagement and Authority

Building authority and gaining the trust of your audience through aspects like useful content and formatting contribute to how engaged your audience feels with your podcast and your brand.

Podcasts are viewed as being more effective for building authority than other content types and strategies by 46% of brands (Quill Podcasting)

  1. 61% of listeners feel more supportive towards a brand as a result of hearing a podcast episode (Podnews)

  2. Host-read ads are lucrative, with 46% of listeners having an increased likelihood to think about purchasing a product after hearing it advertised through a podcast (Edison Research)

  3. Branded podcast episodes hold the attention of 75% of podcast listeners for their entire duration (Signal Hill Insights)

  1. Within top-ranking podcasts, 38% included a “deep reporting” format, 23% included interview format and 16% included a commentary format (Pew Research Center)

  2. 89% higher brand awareness was achieved by companies with branded podcasts, with 57% translating to higher brand consideration (Content Allies)

  3. While the average B2B podcast achieves 60-70% completion rates, branded podcasts achieve around 90% (Casted)

  4. Podcasts that feature narrative storytelling are projected for growth at a CAGR of 30% up to 2030 (Mordor Intelligence)

If you are looking to keep growing your brand and your business, developing trust with your target audience and potential customers is critical. Developing an awareness of your brand by making your content structure engaging and by putting a spotlight on your expertise you can make sure people are not only remembering you, but viewing you as a reliable authority within your industry.

Expert Insight: Unlike many marketing channels that compete for only a few seconds of attention, podcasts create an opportunity for deeper engagement. That extended listening time helps brands build familiarity, credibility, and trust in a way that shorter content formats often cannot.


Boosting Leads and Conversion through Podcasting

Podcasting can have a strong positive impact on your brand’s marketing strategy, allowing your business to connect on a personal level through a human-centered content type, and convert your guests and audience into clients, increasing pipeline and prompting revenue.

  1. 48% of strategically selected guests from specifically targeted accounts, on one company’s podcast, were converted into opportunities for pipeline (Fame)

  2. For B2B podcasts, the conversion rate of guest to client is 10% (Jake Jorgovan)

  3. Podcast listeners were deemed as being responsible for 47% of enterprise deals for one SaaS company (Fame)

  4. 25x more conversions result from podcasts over blogs (Podcast Hawk)

  5. $2.3 million of new pipeline in 9 months was determined by one cybersecurity company to have stemmed from connections with podcast guests (Fame)

Lead generation can be massively contributed to through the connections your business can form with your audience and guests, with this type of content being credited as a catalyst for many acquisitions of high value accounts. Through your podcast you can reach quality leads, and monitor data about conversion rates, giving you the opportunity to alter your content or targeting methods to further client acquisition.

Expert Insight: While podcasts can generate qualified leads, the highest-performing B2B shows rarely treat every listener as a prospect. Instead, they focus on building relationships with ideal customers, strategic partners, and industry experts through meaningful conversations. Over time, those relationships can lead to referrals, partnerships, speaking opportunities, and new business conversations that would have been difficult to create through traditional outbound marketing.


Why Platform Matters:

Deciding where and how to distribute your content can make all the difference in reaching your audience and growing your podcast’s, and consequently, your brand’s visibility.

  1. 33% of podcast listeners in the US listen on Youtube, 26% listen on Spotify and 14% listen on Apple Podcasts (Beamly)

  2. Podcasts with options for video are preferred by two thirds of American listeners (Spotify)

  3. Smartphones are where 73% of podcast listeners consume content (Buzzsprout)

  4. Watching podcasts is the preferred method of consumption by 46% of listeners (Morning Consult)

  5. While Spotify has 120 million users per month, Youtube has over 1 billion podcast listeners per month (Podnews)

  6. Video is taken alongside audio for each podcast episode by 85% of podcast producers and short snippets and repurposed from podcast episodes are posted by 65% of showrunners (Cohost)

  7. Out of the Top 150 Podcasts, 61% post videos for every episode (Content Allies)


Taking into account the popularity of Youtube as a podcasting platform, it is best for B2B businesses to distribute using all three platforms for the maximum amount of visibility, but to ensure that you are tailoring to Youtube by creating visual content. Your business will then also have additional marketing assets since you can repurpose the content as social media posts and Linkedin video snippets.

For many B2B companies, YouTube has become more than a distribution platform. It's also one of the largest search engines in the world, making it an important channel for podcast discovery and long term content visibility.

Audiences are shifting towards a preference for visual content, so ascribing to this growing trend is the best way to boost GEO (generative engine optimization) efforts, and to keep your content relevant.


Expert Insight: Publishing a podcast is no longer just about audio distribution. Video, transcripts, clips, blogs, and social content all help extend the reach of every episode. For most B2B companies, the long-term value comes from treating each recording as a content asset that can support marketing across multiple channels.


SEO and Content Marketing


Podcasts can be such a valuable part of your marketing strategy because of how they can contribute to SEO. With the increase in listenership on Youtube, and as a result, more searching and retrieval of backlogged content, podcasts are a major asset for optimisation and visibility.


  1. Youtube was where 32% of weekly podcast listeners started a new podcast in the past 6 months (Cumulus Media & Signal Hill Insights)

  2. One website’s organic search revenue was increased by 36.08% as a result of using podcasting within their content strategy (Podcast Hawk)

  3. Google searches for “best podcast” track at 71 thousand per month, and searches for ‘“SEO podcast” tracks at 2.1 thousand per month (Wix)

  4. Brand recall is increased by 12% for podcast listeners, as opposed to people who engage with other types of marketing content (Gravital)

  5. 65% of weekly podcast listeners listen to old episodes that came out before they started listening, or that they have missed (Cumulus Media & Signal Hill Insights)

  6. SEO efforts can be increased by converting podcast episodes into additional content; around 47 pieces of content can be repurposed from one podcast episode (Fame)

  7. One website’s organic search visibility was increased by 53% in a month as a result of one podcast episode (Kimberley Herrington)


Podcasting can be a driving force behind SEO and content marketing, making them also a major influence on your financial success, because of their contribution to brand visibility and awareness. Now that so many people are actively seeking out niche business podcasts, your SERP performance will benefit from optimised content.


Expert Insight: One of the biggest advantages of podcasting is that every episode can become a long-term SEO and AI search asset. Publishing transcripts, blogs, show notes, and video alongside each episode gives search engines and AI platforms like ChatGPT, Gemini, Claude, and Perplexity far more context to understand your expertise. It can also improve your chances of appearing in AI-powered search experiences such as Google AI Overviews when potential buyers research topics in your industry.


Looking Toward the Future: B2B Marketing Strategies and Trends

Creating visual content to tailor to YouTube is not the only trend in podcasting that can have a major impact on content performance, and it is important to adapt your strategy and adjust in order to maintain growth.


  1. AI is used to improve podcast performance, in areas like recording, content planning, audience acquisition and actionable insights, by 40% of podcast creators (Jake Jorgovan)

  2. Web traffic to podcast episodes can be increased by 30% in 6 months by adding AI generated transcription to boost SEO (Transcribe Tube)


Artificial intelligence is the latest tool being generally used by podcast producers, and this is because you can benefit not only from the automation, but enhance the understanding of your content by LLM’s leading to more visibility for your brand later, because your content is more readily surfaced.


Expert Insight: Artificial intelligence is making podcast production faster, but it isn't replacing the importance of expertise and authentic conversations. The brands that will benefit most from AI are those using it to improve planning, production, and content repurposing while continuing to publish genuinely valuable insights for their audience.


Conclusion

A successful B2B podcast is about more than recording great conversations. It requires the right strategy, the right guests, and a plan to turn every episode into content that continues creating value long after it's published.

These 50 statistics highlight why more B2B companies are investing in podcasting and how the most successful shows build authority, reach decision-makers, and support long-term marketing goals.

Whether you're launching your first podcast or looking to improve an existing one, use these insights to build a stronger strategy and get more value from every episode.

Written by Eva Geimer

About Jony Studios

Jony Studios is a B2B podcast agency that helps marketing teams turn their podcast into a pipeline channel through strategic guest interviews and content repurposing. Trusted by Freakonomics Radio, Baker Tilly, Amazon, and Penguin Random House.


Frequently Asked Questions

 
 
 

15 Best Marketing Podcasts in 2026 (For B2B, Growth, and Strategy)

If you are in the marketing industry, staying up to date on the latest trends and developments in your field is essential because it helps you to adjust your strategy and continue to attract the right audience. 


Expanding your knowledge and keeping informed can feel like a daunting and time consuming task, so this is why marketing podcasts, where you can learn from industry professionals about everything from effective campaigns and advertising strategies to new relevant skills, are such a useful tool for marketers ranging from entrepreneurs to CMOs. 


This list is made up of podcasts that act as resources for growth, since you will learn all about foundational concepts that will broaden your understanding of crucial marketing topics.

Whether you're a CMO, VP of Marketing, Marketing Director, demand generation leader, or B2B business owner, these podcasts offer practical insights on content marketing, brand building, pipeline generation, AI, customer acquisition, and marketing strategy.


Here are the 15 best marketing podcasts for B2B, growth, and strategy in 2026:  


1. B2B Marketing Unlocked — Jony Mansilla

Episode Duration: 20-40 minutes 


Frequency: Bi-weekly


Best for: Business Leaders, VPs of Marketing, Marketing Directors, CMOs, and B2B marketers looking for practical strategies to drive pipeline and revenue growth.


Hosted by Jony Mansilla, B2B Marketing Unlocked features conversations with marketing leaders from growing B2B companies and enterprise organizations. Each episode explores what's actually working in areas like demand generation, content marketing, brand building, AI, and pipeline growth.

Guests share real campaigns, lessons learned, and practical strategies they use to drive results. Past guests have included marketing leaders from Demandbase, HCL Software, FloQast, and other leading B2B companies.

Whether you're a marketing leader, business owner, or part of a growing B2B team, you'll come away with ideas and insights you can apply to your own marketing efforts.


You can give this podcast a listen on Apple Podcasts, Youtube, Spotify or explore all episodes on the B2B Marketing Unlocked website.


2. Marketing Against the Grain — Kipp Bodnar & Kieran Flanagan (HubSpot)


Episode Duration: 15-30 minutes 


Frequency: Multiple times a week


Best for: Any marketer looking for undiscovered strategies and actionable insights focused on improving growth tactics


Hosted by Hubspot’s CMO, Kipp Bodnar, and SVP of Marketing, Kieran Flanagan, this podcast provides you with not only the latest innovations in marketing, but new and fresh marketing tactics rooted in the latest trends, so you can adapt your strategy using ideas that go beyond the conventional tactics of the competition, setting your marketing efforts apart in a crowded market. 


You can give this podcast a listen on Apple Podcasts and Spotify.


3. The CMO Podcast — Jim Stengel


Episode Duration: 45 minutes


Frequency: Every week 


Best for: Any marketer looking to gain a better comprehension of the role of marketing in tandem with the other aspects of a business, rather than as an independent field. 


This podcast is hosted by former Proctor and Gamble CMO Jim Stengel, who provides you with first hand information on what it means to be a successful CMO, and to excel in marketing through his interviews with marketers in businesses like UPS and Crocs.

By listening to his breakdown of the CMO role, including how to conduct decision making and handle business questions, you will learn not only what it means to hold this position, but how to best prepare yourself to take on the role and perform it effectively, with background knowledge on marketing as part of the larger system, which businesses value in C suite personnel. 


You can give this podcast a listen on Apple Podcasts and Spotify.


4. Marketing School — Neil Patel & Eric Siu

Episode Duration: 4-10 minutes 


Frequency: Every day 


Best for: Anyone looking to learn about the latest marketing trends, including SEO and AEO strategies, AI and audience preferences so you can adapt your marketing strategies


With an abundance of real world examples and insights based on their own experiences that you can actually apply to your marketing efforts, Neil Patel and the CEO of Single Grain Marketing Agency Eric Siu, explain in an easily accessible way topics including content creation and optimisation, marketing tools and branding strategies, allowing you to stay up to date on the latest trends that actually make a difference in your field.


You can give this podcast a listen on Apple Podcasts, Youtube and Spotify.


5. The Amy Porterfield Show — Amy Porterfield


Episode Duration: 15 minutes to an hour


Frequency: Twice a week 


Best for: Anyone wanting to create a strategy for online marketing that is based on tried and true advice for optimisation 


With a background in entrepreneur based marketing, Amy Porterfield provides you with real examples of what worked and what did not work when she was building her own online business to help guide your marketing efforts.

This is especially helpful if you are just starting out, because you can not only better understand the essential components of building an online marketing strategy, but also important concepts like email and content marketing, and digital landscape which are essential to master in order to optimize for the best results. 


You can give this podcast a listen on Apple Podcasts and Spotify.


6. Content, Briefly — Jimmy Daly


Episode Duration: around 30-40 minutes 


Frequency: Once or twice a week


Best for: Anyone looking to increase their knowledge of executive level marketing and learn from the real content strategies of successful brands, including B2B, about driving growth. 


Superpath founder Jimmy Daly has a deep understanding of content marketing, having amassed a massive content marketing community, which allows him to in each episode, alongside other top marketers and executives, break down content strategies and provide you with tips on how to construct a strategy that is actually effective in regards to scalability and growth techniques. By drawing on real examples you will learn about impactful actionable insights.  


You can give this podcast a listen on Apple Podcasts and Spotify.


7. Marketing Over Coffee — John J. Wall & Christopher S. Penn


Episode Duration: 20-30 minutes 


Frequency: Every week 


Best for: On-the-go marketers wanting to stay updated on new technology and media and how these can be integrated into marketing efforts to drive greater engagement


Touching on everything from AI to QR codes to actionable insights for content marketing strategies, hosts John J Wall and Christopher S Penn draw on their own specialised knowledge on virtual and digital marketing, as well as the expertise of their guests to help you broaden your grasp on the latest techniques and technological advancements, which means that you can consistently stay ahead of the competition by implementing new tools. 


You can give this podcast a listen on Apple Podcasts and Spotify.


8. Nudge — Phill Agnew


Episode Duration: Around 30 minutes


Frequency: Every week 


Best for: Getting into the minds of consumers using real psychological insights, so that you can create content and strategise in a way that is optimised for engagement


Phill Agnew hosts this podcast, which is ranked #1 for marketing podcasts in the UK, and he uses his expertise to relay to you the behavioural science that guides consumer trends and interest, making complex concepts accessible to you and allowing you harness the science behind cognitive bias and persuasion to address problem areas within your own marketing strategy, based on an understanding of how consumers make decisions. 


You can give this podcast a listen on Apple Podcasts and Spotify.


9. Social Pros Podcast — Jay Baer & Adam Brown


Episode Duration: 40 minutes 


Frequency: Every week


Best for: Anyone looking for cross-industry applicable insights from marketing professionals with an expertise in social media marketing

As successful social media marketers themselves, Jay Baer and Adam Brown guide their guests, including top marketers from businesses like MTV, Ford and IBM, into providing you with relevant discussions on media trends and ways that they specifically target a variety of demographics, allowing you to discover strategies to appeal to, and engage with, your audience through a tailored social media strategy based on real effective methods that have proved effective. 


You can give this podcast a listen on Apple Podcasts and Spotify.


10. The Marketing Book Podcast — Douglas Burdett


Episode Duration: Over an hour


Frequency: No longer posting, but over 500 episodes are available for listening


Best for: Busy marketers who cannot read all of the latest marketing literature, but want to stay up to date on key concepts so they can adjust their strategies to accommodate recent trends.


Douglas Burdett’s expertise lies in condensing the key concepts in marketing literature, and guiding the authors he interviews towards doing the same, as well as providing additional insights about core points, so that you can grasp the most important takeaways from marketing and sales books without the filler content, saving you time and keeping you informed. 


You can give this podcast a listen on Apple Podcasts and Spotify.


11. Duct Tape Marketing — John Jantsch


Episode Duration: Around 20 minutes


Frequency: Twice a week


Best for: Any marketer wanting to boost growth by building an effective marketing strategy


With an expertise in small business marketing, John Jantsch, and his guests consisting of everyone from entrepreneurs to industry thought leaders, provide you with tips and tricks on how to optimise everything from content and social media marketing to SEO and lead generation, so you are receiving actionable advice tailored towards helping you meet specific business goals because they cover a wide variety of topics, which drives growth.


You can give this podcast a listen on Apple Podcasts and Spotify.


12. The Digital Marketing Podcast — Daniel Rowles & Ciaran Rogers

Episode Duration: 20-30 minutes


Frequency: Typically every week 


Best for: Experienced marketing professionals who want an in-depth look into new tools and trends 


Using their expertise in marketing to relay why the latest marketing strategies and trends are important and how this information should influence your marketing efforts, Daniel Rowles and Ciaran Rogers explain topics according to both the facts and the expert opinions of themselves and their guests, providing you with tips and tricks about how to use trends and new developments to your advantage, whether that is in your content or your strategy, to generate a larger audience  


You can give this podcast a listen on Apple Podcasts and Spotify.


13. Perpetual Traffic — Ralph Burns, Kasim Aslam & Lauren Petrullo


Episode Duration: 15-60 minutes


Frequency: Twice a week


Best for: Anyone wanting to learn more about paid traffic on social media platforms including Facebook and Google AdWords


The CEO of Tier 11, Ralph Burns, Mongoose Media’s founder, Lauren Petrullo, and previous host in backlogged content, Kasim Aslam, provide you with social media and paid traffic strategies that actually allow you to utilise market trends to your advantage and generate leads through scalable campaigns informed by their own experiences and those of their guests of what actually works.


You can give this podcast a listen on Apple Podcasts, Spotify and iHeart.


14. My First Million — Sam Parr & Shaan Puri


Episode Duration: 20 minutes to 1 hour


Frequency: Every day 


Best for: Marketers wanting to hear more fresh business ideas that are based on market trends.


Hosts Sam Parr and Shaan Puri provide you with a deep dive into real businesses and insights into how and why they have maintained their success, allowing you to learn from business builders about how to cease opportunities within your specific market so you can keep your marketing tactics competitive within your industry. 


You can give this podcast a listen on Apple Podcasts and Spotify.


15. The Marketing Meetup Podcast — Joe Glover


Episode Duration: Around 1 hour


Frequency: infrequent posting, but over 300 backlogged episodes 


Best for: Anyone looking for actionable takeaways regarding a variety of relevant topics like trends and social media strategy


Founder of The Marketing Meetup community, Joe Glover, interviews top marketing officials from recognizable brands, and provides you with takeaways about leadership, strategy, authority, audience connection and creativity through real stories and case studies. This means you can learn from successful marketers how to best address problem areas in your strategy and real solutions based on genuine advice and effective tips and tricks. 


You can give this podcast a listen on Apple Podcasts and Spotify.


Conclusion 


If you want an in depth look at what is actually working in marketing and real advice from industry leaders so that you can further hone your skills, all in an easily accessible medium, marketing podcasts are for you, and with this list you have 15 top options that can help you to grow as an industry professional.

So, which of these podcasts do you most want to give a listen? Why does that one stick out to you? Let me know!

Written by Eva Geimer

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Jony Studios is a B2B podcast agency that helps marketing teams turn their podcast into a pipeline channel. They have worked with organizations such as Freakonomics Radio, Baker Tilly, Amazon, and Penguin Random House.