How to Add a PDF Companion to Your ACX Audiobook

Turning your book into an audiobook is a great way to reach a wide audience, and adding a PDF companion document only increases the impact and appeal that your book will have on a reader.

While it may sound like a daunting task to create an audiobook in the first place, partnering with an audiobook production company means that you are working with people with professional experience, who can take care of the whole process from production to distribution.

Your final product will be polished, and up to the standards of popular distributors, allowing you to expand your reach.

Introduction

It might seem like producing your book in the audiobook medium is not conducive with the content or structure of your work, but even if you have included additional visual content in your original work, for most books, this is not the case.

If your book includes pictures, charts, graphs, maps or any other information or resources that cannot be conveyed through audio, this should not stop you from turning your book into an audiobook. You should instead create a PDF to accompany your audiobook that contains all of this content.

A PDF companion document, or, an accompanying PDF is a document that is provided to the consumer alongside your audiobook. This PDF allows the listener to refer to things like visuals that would have been included in a physical copy of the book.

ACX supports companion PDFs, but there are specific guidelines you must follow in order for the document to meet the ACX requirements.

What ACX Allow/Official Rules

Following the ACX requirements is essential when creating your audiobook’s accompanying PDF document, and the first important thing to remember is that you can only have one PDF per title.

The PDF must be sent as a single file, so you have to include all of the content that you wish to accompany your audiobook here. The file itself has to be 99 MB or smaller or else it will not be accepted by ACX.

You have to then compress your PDF into a ZIP file version which is 25 MB or smaller so that you can send it in an email to ACX. In order to contact ACX by email you will have to use your registered ACX email account.

When you email ACX to send them your document, it is important that you remember to indicate when you want the PDF companion document to be available. You can choose to make it available either before the purchase of your title or after the purchase of your title, meaning that the document would then show up in the consumers library.

Keep in mind that your title must be in production for you to be able to send the file for your PDF companion document.

How to Create a Good Companion PDF

When making a companion PDF there are lots of different components that you can add in, and this supplementary content can include things like charts, tables, extra visuals, resources for your readers, a glossary, a reading guide, maps and so much more. Whatever extra content that you cannot convey in an auditory medium can be included here.

The format of your PDF is very important when it comes to clarity for your audience. There are 5 components that you should add to keep things organized:

1. The first is a title page. Here you will include your book’s title, copyright information, and an additional title indicating that this is not just a written copy of your work, but an additional supplementary document.

2. Next is a table of contents. This component is only necessary if your accompanying PDF is long enough that you need a way to navigate through the content.

3. Then you should organize your supplementary content by chapters. Under each chapter’s name you should include the images, charts, footnotes, links, and all other visual content pertaining to that specific chapter.

4. At the end of the PDF you should include an additional section, or backmatter, with information about you, the author, including a short biography and your contact information.

5. Lastly, including a call to action where you prompt your reader to review the book, this being on ACX or elsewhere, can help with audience engagement, and with getting your book noticed.The way that you present your content in the document is going to change the readability, so keeping in mind the above formatting can help.

Additionally, content presentation can alter the file size of your PDF, and to stay at or under 99 MB you might have to optimize your PDF in order to reduce your file.

There are two simple ways to do this:

The first is to remove unnecessary fonts. When you have many different fonts and those fonts are embedded so that they appear correctly on every device, the font file takes up space in the PDF

The second thing you can do to reduce is to change the resolution and colour of your images. If your images are in colour or are of a high DPI (dots per inch), this is taking up space.

Instead consider switching to a lower resolution, monochrome or grayscale, or both for your images.

Another thing you could try is compressing your file using a PDF compressor tool, like the one created by Adobe Acrobat.

The final thing to keep in mind is making sure that your companion PDF reads well and makes sense to others. Once you are sure your PDF meets all of the above requirements, run it past someone with fresh eyes to test out its compatibility with your audiobook.

Technical Steps / How to Send to ACX

Compressing your PDF file into a ZIP file might feel like one of the most complex steps in preparing your PDF companion document, but following these instructions will help you to do it, whether you have a Mac or Windows.

Mac ZIP File Instructions:

1. In either a Finder window or on the desktop, control-click on the file

2. When the shortcut menu appears select Compress

3. The compressed file will have the same name as the original, but with a .zip extension on the end

Windows ZIP File Instructions:

1. Right-click or press and hold on the file

2. Select the Send to option

3. Then select Compressed (zipped) folder

4. The zipped folder will have the same name, so if you wish to rename it you have to right click on the file and select Rename

When you are sending the ZIP file by your registered ACX email it is important to remember to include the name of your audiobook, and to let ACX know that you want this file to be a PDF Companion document for your book. You also must include if you want the PDF to be available before purchase or after purchase.

Common technical mistakes to avoid when preparing or sending accompanying PDFs include:

1. Not checking that the ZIP file is 25 MB or smaller

2. Sending a PDF file in the email to ACX instead of a compressed ZIP

3. Sending the email with your PDF companion document using your personal email account instead of your ACX registered account

For official ACX submission guidelines, visit the ACX Help Center.

When & Why to Use Companion PDFs

A companion PDF can be great for both nonfiction and fiction audiobooks.

For nonfiction books, an accompanying PDF can sometimes feel necessary when things like data sets, graphs and charts are integrated into the physical book.

By including these visuals for your audiobook listeners you can adjust the text being read by the narrator, allowing them to point the listener to the supplementary document in order to maintain the full intended effect of your book.

For fiction novels, including materials like maps or footnotes can be important for immersion and world building, and this is the optimal way to ensure your listeners are not missing out on this.

Further, adding supplementary material to your audiobook can be a great tool to increase its marketability.

Oftentimes, people are deterred from purchasing audiobooks because they enjoy the visual and physical aspect of a printed copy. However, by attaching a companion PDF you can incentivize this portion of your potential audience to purchase your book in this medium.

This is all because you are offering them something visual in combination with the convenience of an audiobook. This comes all the while you’re benefiting from the increased popularity of the auditory medium, which has recently become so popular because of its easy accessibility.

This way you can appeal to the interests of the most people possible. Not only are you enhancing the experience of your readers by giving them access to materials that provide an additional layer of information and engagement, you are increasing the discoverability of your book because of its broad appeal.

Whether this be through visual diagrams in a nonfiction work or materials that prompt further contemplation like reading guides in fiction, the materials in an accompanying PDF can give you the edge over the competition.

When a Companion PDF Isn’t Needed

Even if your book includes visuals, tables, or figures, creating a full companion PDF isn’t always necessary.

For shorter books or titles with only a few visual elements, it can be just as effective to keep things simple. In these cases, adding a short note narrated in both the Opening and Closing Credits works well, for example:


“Please note, all tables and figures referenced in this audiobook can be found in the print or ebook edition.”


This approach not only streamlines production and reduces costs but also encourages listeners to explore your print or ebook version for a more complete visual experience. It’s a practical alternative that still keeps your audiobook professional, polished, and listener friendly.

Hosting Your Companion PDF on Your Website

Another great option is to host your companion PDF directly on your own website rather than relying solely on ACX. This gives you more control, allows you to make updates anytime, and helps drive traffic back to your author or business platform.

You can include this website mention in your audiobook’s description or naturally in the Opening or Closing Credits. For example, most publishers use a straightforward approach such as:


“Visit yourwebsite.com/book-title to download the companion materials.”


For business or personal brand titles, you can make it slightly more engaging, for instance:

“You can download the companion PDF and bonus resources at yourwebsite.com/book-title”

or

“For additional visuals and worksheets, visit yourwebsite.com/book-title.”


Each variation works well depending on the tone of your audiobook, use the one that fits your style while keeping it clear, professional, and listener friendly.

Real Examples / Case Studies

One example of an audiobook that uses a large companion document successfully is The Farmer’s Wife by Helen Campbell.

The PDF Companion document to this audiobook is 100 pages long and it includes recipes; tips about different foods, meals and overall cooking enhancement; and additional resources.

Cookbooks are a great place to include a companion PDF, so that the listener can follow along with the recipe audibly as they go along step by step, but they are also able to have the precise ingredient amounts and specific instructions laid out for them too, so that they are not constantly having to rewind for essential information.

Another example is Philip and Erin Ulrich’s Begin, which is a children’s book with a 150 page companion PDF. Included here are colouring pages, vocab words and games which make it more engaging and stimulating because the child can engage in both visual and auditory learning, making it a more diverse educational tool.

An important lesson overall to take away is in how to best reference your companion PDF within the audio version of your book.Altering the manuscript, especially in nonfiction audiobooks, can be imperative to making sure your supplementary material is flawlessly integrated into your audiobook, and those with the most experience know the best ways to do this.

Authors who have produced audiobooks, and audiobook narrators who have worked through the production process, can be great resources for finding out the best ways to do this in your specific book.

FAQ / Troubleshooting

Q. What if my PDF is over size limits?

A. Since ACX only allows for one PDF Companion document, you will not be able to submit multiple files, meaning that you will have use methods like lowering image resolution, removing image colour and/or removing unnecessary fonts to optimize and reduce the size of the file, or you can try to use a compressor tool.

Q. What image formats work best?

A. You can use JPGs, PNGs or TIFs to get the best results. For the resolution of your images it is recommended that they be 72 dpi or higher.

Q. What happens if I forgot to ask for “before purchase”?

A. If you forget to indicate in your initial email that you want the PDF Companion document to be available before purchase you should email again using your registeredACX email and specify that you want the PDF attached to your audiobook to be available before purchase.

Q. What is the typical turnaround time?

A. The ACX processing time is typically around 10 business days, meaning your PDF Companion document will be received around this time after it has been sent.

Conclusion & Action Steps

Creating a PDF Companion document can help you to make your audiobook stand out, and vastly increase the value that consumers find within it. Adding visual supplementary material, no matter the genre of your book, means that readers are getting to experience your work to its fullest potential.

Using these instructions, tips and tricks, making a PDF Companion document has truly never been easier. Here’s a detailed checklist to make sure you have done all of the right things:

1. The five formatting components (title page, table of contents - optional, chapter organization, backmatter and CTA) are present

2. The file is optimized. Consider font, images, resolution and manuscript alteration for better integration.

3. The PDF file is 99 MB or lower

4. The PDF file has been made into a compressed ZIP file that is 25 MB or lower

5. An email has been sent to ACX using your ACX registered account including the ZIP file, the name of your audiobook, and whether you want the document to be available before or after purchase

Since the formatting of companion documents can be so essential for optimization, planning your companion document early in production is the best way to make sure you are happy with the final results of your PDF.

By following this checklist you can successfully add a PDF Companion document to your ACX audiobook, improving your book with the supplementary material that can help to support your auditory content!

Did you find this guidance helpful? Let me know!

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

65+ AI Marketing Statistics You Need to Know for 2025

It’s no secret that when it comes to modern marketing initiatives artificial intelligence has become a very common tool to use, no matter what your primary marketing goals may be.

Marketing trends are constantly changing, but one reliable way to reach decision makers and build trust at scale is through a B2B podcast. Partnering with a B2B Podcast Agency allows your team to create a show that not only elevates your brand’s voice but also generates marketing assets that power your entire content strategy, without adding work for your team.

Understanding AI, and further, knowing how it can be used to optimize your marketing strategy and content are two major interest points for marketing teams everywhere, and this level of AI comprehension starts with knowing the facts.

Here are 65+ AI marketing statistics and information to keep you up to date on the latest data in 2025:

What is AI Being Used for in Marketing?

AI is already being used by 50% of business respondents, and 29% who are not currently using AI are planning on utilising AI in the future, displaying how there has been a significant shift towards the use of this technology in a variety of fields. (WebFX)

From a sample including both marketers and market researchers, Surveymonkey determined that…

  • 51% use AI as a means of optimisation for content, marketing campaigns and SEO

  • 50% use AI for content creation

  • 45% use AI to come up with ideas for new content

  • 43% use AI software to automate routine processes and tasks that the marketing team previously had to perform manually

  • 43% use AI to assist with social media and their social media strategy

  • 41% use AI for data analysis

Overall, 73% credit AI as being an important part of tailoring customer experiences (Surveymonkey):

  • To generate content quicker, 93% of marketers use artificial intelligence

  • To speed up their decision making processes, 90% of marketers use AI

  • To reveal key findings in sets of marketing information or data, 81% employ the help of AI

The market of AI marketing is anticipated to grow by a compound annual growth rate of 36.6%, meaning it is expected to reach a $107.5 billion value in 2028 (Statista). This shows how quickly marketing teams are realising the benefits of implementing AI tools within their strategies.

AI Marketing Adoption, Implementation and Growth

Adoption

Currently there is still a relatively split opinion on whether or not to implement AI tools for company marketing in 2025:

  • 56% of marketers say that they are utilising AI within their companies, while 44% of companies have decided that they are not currently interested in using AI because they have chosen to wait until there are more established solutions before adopting it (Surveymonkey)

  • However, the use of AI tools by businesses is expected to increase, with 92% saying that they plan on investing in them within the next three years (McKinsey & Company)

  • AI is being adopted by 3 times more employees than leaders, for at least ⅓ of their workload (McKinsey & Company)

Implementation

88% of digital marketers utilise AI to aid in completing daily tasks (Surveymonkey)

91.5% of businesses that are considered world-leaders have invested in artificial intelligence. This includes businesses like Google, General Motors and Pfizer (ThriveMyWay)

AI has been fully implemented by 32% of marketing organisations, and is currently being experimented with by 43% of marketing organisations (Salesforce)

11.5% of businesses have not used artificial intelligence yet (WebFX)

9.5% of companies that were surveyed say that they currently do not plan on utilising AI (WebFX)

Growth

  • The value of AI in the marketing industry in 2025 is currently $47.32 billion, which is a significant increase from the$12.05 billion in 2020 (Statista)

  • The value of the global generative AI market in 2025 is currently $62.75 billion, and is anticipated to be valued at $356.05 billion by 2030 with a CAGR of 41.52% (Statista)

Why Some Marketers Still Avoid AI

  • 70% of marketers say that at this time, there is no training on generative AI provided to them within the workplace (Salesforce)

  • 54% of marketers say that generative AI training is essential in order for them to successfully implement the use of AI into their current marketing role (Salesforce)

  • 43% of marketers who are attempting to adopt AI say that they do not know how to use AI to its fullest potential (Salesforce)

  • Safety is a main concern surrounding generative AI with 39% of marketers saying that they do not know how to safely use it (Salesforce)

Marketers’ and Business’ Perceptions of AI

Marketing leaders are 2 times more likely than their mainstream peers to acknowledge that their organisation is utilising automation and machine learning technology (Google)

People born between 1981-1996 are 1.5 times more likely to affirm that they are more familiar with the use of generative AI tools than their peers who are of different generations (McKinsey & Company)

Attitudes and feelings surrounding the use of AI in marketing vary. SurveyMonkey’s study shows that…

  • 69% of marketers feel excitement about AI technology and the impact it has on their jobs

  • 17% feel excitement and worry surrounding how it will impact their jobs

  • 60% feel optimistic about the direction in which the industry is going

  • 1% feel pessimistic about the direction in which the industry is going

Out of 2 500 CEOs, 35% believe that retraining and increasing the skill levels of employees will be necessary, and brought on by an increased presence of AI (IBM)

Around 90% of Fortune 1000 companies are investing more than ever before in artificial intelligence because of the predicted future value in AI (Wavestone)

Advantages and Benefits of AI Marketing

There are three main advantages of utilising artificial intelligence in your marketing: access to information, speed and automation. AI is able to comb through the internet, pull out information and generate content at a rate that you could never match yourself. With these advantages comes massive marketing benefits:

  • 83% of marketers say that implementing AI has freed up more time in the workday that can be designated to strategic or creative tasks that which require their specialised skill set (Statista)

  • 75% of American marketers say that AI helps their organisations to cut down on costs (Statista)

  • 74% of American marketers say that using AI allows them to surpass the target of their marketing campaigns and get more enjoyment out of their jobs (Statista)

  • AI has been deemed as a tool that increases brand awareness and sales within an organisation by 81% of digital marketers (Statista)

  • 69% of marketers say that the impact of AI on their jobs excites them because AI widens the scope on what can be accomplished as a marketer (Surveymonkey)

  • 16% of Millennials and GenZs in the US find social media photos that are generated by AI and posted by brands and advertisers to be very enticing (Statista)

  • 12% of people in the US between the ages of 18-34 find AI images to be more appealing when they are shared by social media influencers (Statista)

AI Marketing Challenges and Disadvantages

With advantages however, comes disadvantages. The three major disadvantages of using AI are the lack of originality, content bias according to AEO, and a lack of privacy. Along with this there are some further challenges to be faced when using AI in marketing:

  • 48% of marketers believe that the increased presence of AI in marketing means that they will have to alter their marketing strategies to anticipate other businesses utilising AI (Surveymonkey)

  • Out of all of the businesses that have invested in generative AI, only 1% have recovered their full investment (McKinsey & Company)

  • 50% of marketers believe that the expectations about the level and amount of content that they can produce will increase, because especially when it comes to B2B marketing, clients will anticipate that the agency is using AI for marketing (Surveymonkey)

  • 35% of organisations feel hesitant to use AI because they are concerned about the costs (WebFX)

  • 31% of marketers feel uncomfortable using AI because they are concerned about the quality and accuracy of the content it produces (Surveymonkey)

  • 49.5% of companies using AI have concerns about either data privacy and ethics (WebFX)

  • 49% of marketing teams anticipate having to change the tools and software that they use (Surveymonkey)

  • 43% of businesses feel discouraged by the biases and inaccuracies present in content produced by generative AI (WebFX)

  • 30% of professionals in marketing and advertisement in Europe, South America, and North America believe that brand safety is at risk because of AI, and it also poses greater risk for misinformation as well (Statista)

The Future of AI in Marketing

  • It is a top goal of 48% of marketers to adopt AI into their marketing strategy (Surveymonkey)

  • 75% of the staff operations of businesses that use AI will be pivoted from production tasks to more skill based tasks (Gartner)

  • 70% of marketers believe that AI is going to take on a larger role within their company and their work (Surveymonkey)

  • 30% of marketing messages from large organisations going to potential leads will be AI generated (Gartner)

  • McKinsey & Company estimates that 30% of work hours might by AI automated by 2030

  • By 2030, an additional 12 million job transitions are expected, with lower wage workers affected 14 times more than those in high paying positions (McKinsey & Company)

Consumers’ Perceptions of AI Use in Marketing

18% of people say that they feel confident in their ability to identify a chatbot interaction (Surveymonkey)

In the customer service industry, 90% of people prefer to speak to a real person instead of a chatbot (Surveymonkey)

AIPRM found that 56% of people believed the customer service industry to be where AI was used most prominently in business

Surveymonkey found that in the GenZ population…

  • 66% saw the appeal in AI that would help them to navigate a website or find a product

  • 63% liked how AI could create discounts and deals that were personal to them

  • 56% enjoy product recommendations that are personalised to them

  • A better customer service experience was what 43% of businesses found to be the top benefit of using AI responsibly (PwC)

The Best Ways to Use AI in Marketing

1. Content Creation

Generative AI can be a huge asset when it comes to creating content because it is able to produce visual and written content based on your prompts that you can then use your specialised skill to edit, creating a high quality marketing asset.

2. Optimisation

AI can help you to optimize your content for anything from hitting the right keywords to altering your marketing content in order to appeal to different demographics

3. Idea Generation

Sometimes coming up with ideas specific to your brand or marketing campaign can be difficult, so, by using your companies current content and data, AI can be used as a tool to help with the brainstorming process.

4. Tailoring to your Consumers

By tracking the behaviours of your customers, AI can personalise their online experience and keep them engaged with your content. Another way to use AI to interact with potential leads is by setting up a chatbot on your website so that your customers are always able to directly engage with your business and brand.

5. Social Media

Using AI in your social media marketing strategy means that you can keep up with the most relevant customer trends and opinions, allowing you to tailor your content to suit your target audience.

6. Automation

Using AI to automate some of the repetitive, monotonous processes or tasks that your marketing team has to engage with regularly means that you can create more time for meaningful work that only humans can do.

7. Market and Data Analysis

Collecting and analysing data is an important part of marketing, because without it, you would be in the dark about what it is that your target audience finds valuable, and about which marketing techniques are working, and on what scale.

By using AI to analyse data you can drastically speed up the process, and see trends and patterns in real time.

Conclusion

While some businesses opt to continue using traditional marketing practices and refuse to integrate AI into their processes, there is still no denying that artificial intelligence has made an incredibly large impact in the marketing field.

With the increase of artificial intelligence use in marketing, leveraging AI has become a way to stay ahead of the competition, making AI integration feel essential, and with these statistics, you now have a foundational knowledge on how to use AI to your advantage.

So, let me know, which of these statistics did you find the most valuable?

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

Digital Marketing Trends and Statistics for 2025

As the world continues to change and the most popular social and communication platforms change along with it, it’s easy to fall behind on the latest marketing trends.

One of the biggest causes of the increase in new marketing strategies and techniques is AI. The use of AI as a marketing tool and the implementation of artificial intelligence across so many platforms means that it is typically unavoidable for marketers, but this is something that you can use to your advantage once you understand how consumers respond to AI and the best ways to utilize it.

There are so many different aspects of digital marketing that keeping up can seem impossible, but using this as a guide will ensure you have the latest information that keeps your marketing strategy relevant.

Here are the latest trends and statistics for the different areas of digital marketing:

Social Media Trends & Statistics

Social media is one of, if not the most, relevant marketing platforms out there.

In fact, people spend around 14% of their lives on social media (Datareportal), so clearly this is a place where you cannot afford to be lacking when it comes to marketing. For consumers aged 18-44, social media stands out as the most preferred platform for discovering new products.

Tapping into what works and what doesn’t when it comes to social media promotion can be what sets your brand apart from others.

More importantly though, social media marketing can help you to reach the broadest possible audience because there are so many different demographics that have become accessible to you, even those you might not have previously considered.

Here’s what you should keep in mind when it comes to social media marketing.

1. Platform Popularity

Knowing which social media platforms are most popular for which demographics, and which are most popular overall can help you to dial in your marketing strategy.

X was previously one of the biggest social media platforms for consumers and marketers alike, but in 2025 there has been a shift away from the platform, with 67% of marketers choosing to focus on alternatives and 71% saying that, starting in 2023, they were spending less time on the platform.

Now, the battle for platform popularity growth is between Threads and Bluesky as marketers abandon X, primarily due to a lack of audience engagement.

Bluesky is an easy-to-use platform created by X’s former founder, and despite not being one of the most widely used platforms, it is growing in popularity because of its appeal to those looking for niche content.

Threads is a bigger platform based on people’s desire to break away from the saturation of video content and engage with lighter written content. The appeal of Threads is that the content feels organic, and businesses can use this platform to their advantage by marketing through authentic, organic interaction with your audience by posting short content that people will want to have an online discussion about.

2. Customer Collaboration

Collaborating with influencers has become something of a common practice for big brands to try to reach their customers using social media figures with the same target audience. While this strategy is still proving effective, many brands are trying to find new ways to draw the attention of their audience and one of the most valuable new strategies is collaborating with real customers.

By interacting directly with real consumers and allowing them to use their own creativity to promote your brand, you are building trust in your business by taking a community based approach, while also creating marketing assets that can be used as advertising on a variety of social media platforms.

63% of marketers have found that relatable content is extremely effective for their brand.

3. ECG is on the Rise

Employee-generated content is one of the best ways to build authority with your audience because you are fostering a human connection between your brand and the real people who are behind it, and the real people who would benefit from your product or service.

LinkedIn is one of the most underutilised social media platforms by marketers, simply because they don’t know the best ways to use it to appeal to their audience. Employee advocacy through ECG is the marketing strategy you should be implementing here, as people are looking for transparency, with 94% of consumers saying they are more likely to be loyal to a brand if they are authentic with their customers (Forbes).

With over a billion members, LinkedIn has been rated as the most effective lead-generation platform by 40% of B2B marketers, and ECG is the strategy to make sure your content is getting noticed there.

AI and AI Marketing Trends & Statistics

Artificial intelligence is a marketing tool that you simply cannot, and should not, avoid.

Whether your marketing strategy is focused more on social media, SEO or basic content marketing, AI has become an integral part of so many different online tools and platforms that it is critical you understand how to use AI to your advantage.

AI is being utilized by over 56% of marketers this year, which is drastically more than in 2024 when only 37% were using it, showing that there has been a big shift in one year alone and the rate of marketers capitalizing on this tool is only continuing to grow (Marketing Week).

Knowing which AI tools are best for your marketing strategy, and how to use AI in a way that still ensures your content is ethical and authentic can be hard to grasp when you are bombarded with list after list on AI innovations, so here are the latest trends put simply:

1. AI Agents

AI agents are a must-use tool when it comes to digital marketing.

Being able to cut down on the amount of manual work your marketing team has to do, especially when it comes to things like market data collection and analysis and the tedious technical aspects of content creation, can save you valuable time that your team can instead be dedicating to creative pursuits that require their specialized skill set.

AI Agents are software that go beyond the typical AI chatbot capabilities and instead are able to perform tasks and run systems within your business, all on the foundation of your company's data, so it is tailored specifically to your needs. While this is still a relatively new thing for marketing teams to implement, 19.65% of marketers were planning to automate using AI agents in 2025.

2. AI Fatigue

Perfectly adapting to all of the new marketing techniques brought on by AI is not something that happens overnight. However, with the common push by executives to implement these strategies right away, marketing teams can become overwhelmed by the sheer amount and complexity of AI tools, leading them to be less productive instead of more and initially throwing off the lead-generation process.

When the implementation of AI marketing techniques is rushed like this, it can cause apprehension and an overall ill-feeling in employees surrounding the use of AI. This is called AI fatigue.

Combatting AI fatigue is important, and it is ultimately something that comes with time once your team has adjusted to AI by finding which tools work for them and which do not.

3. AI Improves Advertiser Oversight

In the past, honing in your ad campaigns so that you are not only reaching your target audience, but are impacting them and increasing brand awareness was a long process including many different steps to ensure optimization.

In 2025, ad campaign optimization is a process that has largely been taken over by AI, which allows you to have even better control over who your ad is reaching, and how effective it is on your audience because artificial intelligence has access to data about the success and techniques of your ad campaigns and the campaigns of your competitors.

This can help you not only to streamline your campaign, but also to shift which platforms you are focusing on when distributing marketing content, which can allow you to cut costs once AI analyses where you are getting the most engagement.

4. AI and E-commerce

There are many ways that retailers can use AI to streamline and improve their customers’ experience when shopping online. Online shopping has become more and more popular as time goes on, and ensuring that your website and products are easily accessible online can make all the difference.

96% of potential customers say that they conduct their own research before consulting a sales representative, which means that the way your brand is presented online is very important in regards to lead generation.Some AI E-commerce techniques include:

  • In-site chatbots and search bar

  • Personalized recommendations and ads

  • AI generated product descriptions

  • Customer feedback data analysis

  • Price alterations based on customer and competition data

  • Consumer grouping so different targeted marketing campaigns are served to different demographics

Content Marketing Trends & Statistics

Creating quality content is the aim of every marketing team because in making content that your target audience finds memorable or valuable you are engaging positively with potential leads.

One of the most impactful ways B2B companies are building trust and thought leadership today is through branded podcasts. If you’re looking for a way to connect with decision-makers, attract qualified leads, and strengthen your brand’s voice without adding more work for your marketing team, partnering with a B2B podcast agency can make all the difference.

A dedicated agency handles the entire process, from concept and strategy to recording, editing, and distribution. You also gain a steady stream of repurposed content like SEO optimized blog posts and short-form videos to fuel your marketing channels and keep your audience engaged.

Here are some of the top content marketing trends to consider:

1. Value Older Material

While this might seem counterintuitive because older content tends to perform worse because it is losing relevance, adjusting your past content to better suit a newer platform and getting that content up to date will increase audience engagement.

2. Tailoring Content for Younger Generations

The incoming consumers of Generation Alpha should be on the mind of all marketers because targeting this generation means shifting your marketing strategy to account for an increased social awareness. Right now only 19% of marketers are targeting Boomers, while 36% target Gen Z, showing how marketing is shifting more towards the younger demographic.

3. Combination Content

Content that is created using both human expertise and AI tools has proven to perform extremely well. This is because entirely AI written content prompts worse search engine ranking and makes your audience have less trust in your business. Using AI as a way to optimize human-made content boosts the quality, and your brand’s authority along with it.

Digital Marketing Skills Trends & Statistics

To really hone your craft as a marketer there are some essential skills that you need to master, but unlike in other careers, the skills you need are constantly changing as marketing techniques change with the times.

One of the most critical skills right now is understanding and utilizing AI. Around 47% of marketers say that they know how to add AI into their marketing strategies, while 54% of marketing executives and CMOs said that one of the most important skills in which they find their teams lacking is developing strategies to effectively use AI for their digital and search marketing.

However, there are so many other skills too that work in accordance with the current trends we see right now in digital marketing.

1. AI Skills

Researching different AI tools and having a basic knowledge of how to best implement them into your market strategy is key to setting your marketing team up for success.

Making sure that every team member has at least some understanding instead of having just one designated team member for AI is going to boost team efficiency, allowing you to optimize your marketing content.

In the digital marketing field, 43% of AI use is for content creation, 34% is for research and 26% is for brainstorming, meaning that AI can help you improve various aspects of your marketing strategy, so it’s important to stay up to date.

2. Going Beyond Typical ‘Marketing Skillsets’

While understanding things like SEO and data analysis is important for any marketer, it is important that you are well rounded in your skill set and place value in soft skills and financial knowledge.

Soft skills are built on foundational, practical knowledge that allows you to adapt to changing marketing and business climates. I’ve spoken a lot about the use of AI when it comes to digital marketing, but these soft skills like problem solving and collaboration are going to be what sets you apart from software and makes your human contribution indispensable to the growth of your business.

Marketing is at its core all about business growth and lead generation, so having a foundational knowledge of finance is a skill that many businesses are prioritizing within their marketing teams.

Financial knowledge can help you to differentiate between high and low quality leads, which is critical since lead generation is ranked as the 3rd most important metric to indicate whether a content marketing strategy is effective.

Understanding profit generation strategies means that you can better understand how to optimize your marketing plans, and the best ways to prompt sustainable growth.

Search Marketing Trends & Statistics

Having the proper skills is only one part of optimizing your digital marketing strategy; the other is understanding how search marketing is changing.

Traditional SEO should no longer be your sole priority as a business because with the rise of A and social media, people are much less reliant on traditional search engines, and instead are defaulting to a more personalized kind of search. It is predicted that traditional search traffic will go down by 25% in 2026.

Understanding AEO and search marketing trends has never been more important to the sustainability of your business.

It is clear that social and voice search is growing in popularity. Currently Gen Z is using platforms like TikTok to do the majority of their searching. Adjusting your marketing strategy to include TikTok as a primary platform is a great way to reach younger demographics.

Many companies have started doing this already, with TikTok projected to generate $33.1 billion in ad revenue this year. Devices like Amazon’s Alexa and Google Home are also taking over from search platforms.

Conclusion

Right now, there are more ways than ever for you to reach your audience and promote your brand, but with all of these different channels it can be hard to know what is going to be most effective and which opportunities you should be capitalizing on.

For many businesses, knowing which digital channels and strategies to prioritize has become more important than ever in 2025, since a lot of companies have reduced their marketing budgets for this year; this means understanding trends is crucial.

So, let me know, will you use any of these trends to alter your marketing strategy?

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.