As podcasts have risen in popularity, many brands want to create a podcast for themselves. Developing a podcast can be a complex task, which is why many people will outsource this to a podcast production company. By doing this, you benefit from the expertise and experience these companies have.
Many options are available on the market, making it hard to narrow it down to just one. They all differ in styles, approaches, costs, and more. Some might be full-service whereas others focus on certain aspects of the product process. Ensuring you do your research and that the company checks all your boxes is important.
What is a Podcast Production Company and What to Look For?
In simple terms, a podcast production company is a company that helps other brands with creating their podcasts. This involves many aspects of the process such as production, advertising, editing, recording, scriptwriting, equipment preparation, artwork, guest coordination, and much more. A podcast production company will help you create engaging content while streamlining the process. When picking a podcast production company, there are many things you should consider.
First of all, the company's experience is key to consider. A company that has done this many times before is more likely to ensure results that you’ll be satisfied with. Make sure to look at case studies and testimonials. You also want to look at the results. See if they have positive google reviews from previous clients and that the services align with your business goals. This will give you an idea of what you will get in return from their service. Finally, consider how much they know about your content and industry. They might be a well-experienced podcast agency but have no idea what your industry is about. This can make it difficult for them to help bring your podcast vision to life. Of course, price will be a consideration as well. Every company differs in the prices they charge and whether it's monthly or per episode. Set a budget and ask for quotes as you do your research.
Now that we have discussed what a podcast production company is, we have compiled a list of the top 10 best podcast production companies.
1) Jony Studios
Jony Studios is a marketing-focused media production company, specializing in B2B podcasting and audiobook services. Their main focus is helping B2B companies drive growth through podcasting and content creation.
They have worked with some of the most popular podcasts in the business space, including Freakonomics hosted by Stephen J. Dubner. Jony Studios is trusted by Amazon, Penguin Random House, the University of Waterloo, and many other businesses ranging from start-ups to larger organizations. They help with the entire podcast process allowing you to work together remotely.
Jony Studios collaborates with you as your podcast partner. Through their ongoing managed services, all you need to do is engage in a weekly or bi-weekly conversation, and they take care of everything else. This includes finding ideal clients to feature as podcast guests on your show, as well as building an audience within your target customer niche. They provide support in hosting, managing, and crafting SEO-optimized written, audio, and video content for every episode, all designed to help grow your B2B business.
They offer flexibility by customizing the strategy and approach based on their client’s changing needs and goals. With over 10 years of media production and B2B marketing experience, they can help drive sales, increase brand awareness, and maximize lead generation efforts.
Services Include:
Strategy
Scheduling
Show Preparation
Equipment Recommendations
Podcast Cover Art
Intro/Outro (with background music)
Ad Spot Scripts/Voiceover
Guest Coordination/Communications
Directory Submit (Spotify, Apple, etc.)
Audio/Video Production
Show Notes
Uploading/Publishing
Video Clips
SEO Blogging/Written Assets
Marketing/Promotion
2) Resonate Recordings
Resonate Recordings is a full-service podcast production company for businesses and storytellers. With Resonate Recordings, you will benefit from one-click publishing on their hosting platform. In addition, you will get a free podcast microsite when you work with them. Resonate Recordings prides itself on using innovative technology to achieve the highest quality and maximize efficiency. They take care of everything from cover art to equipment to marketing and much more.
Services Include:
Podcast Directory Setup
Podcast Music
Podcast Artwork
Audio Trailer Episode
Video Trailer Episode
Voiceover
Consulting (equipment and creative)
Podcast Website
Podcast Producer Services
Mixing, editing and mastering
Show Notes
Transcription
Audiogram and Videogram
Social Media Marketing
3) Freedom Podcasting
Freedom Podcasting is a podcast production company tailored to forward-thinking artists, entrepreneurs, and companies. Working with Freedom is very simple, all you have to do is record your podcast episode, send it to them, and wait 3 business days. They will take care of all the editing and publishing for your episode.
Services Include:
Audio Podcast Production
Launch Strategy
Show Art Design
Episode Art Design
Meta-Tagging
Search Engine Optimization
Show Ideation and Execution
Directories Submission
Distribution System
4) Quill Podcast Agency
Quill is a full-service podcast agency that makes it easy for brands to create, launch and grow successful podcasts. They are an award-winning podcast production agency specializing in branded content. Quill has worked with global brands such as Interac, Expedia, Yelp, TD, SickKids, and much more to create compelling audio that drives measurable results. They focus on the full process from ideation to production and marketing. Quill recognizes that podcast success doesn’t end with a high-quality podcast. That is why they focus on post-production services using quality data-driven marketing tactics with a strong focus on audience growth.
Services Include:
Podcast Branding and Strategy
Series Conceptualization
Episode Planning and Scription
Audio Editing and Production
Distribution to Major Podcast Channels
Podcast Analytics
Audio Recording
Transcription for SEO
Audience Growth and Development
Content Repurposing
Guest Media Kits
Live Podcast Episodes
Advertising Campaigns
5) Sweet Fish
Sweet Fish is a media brand agency that helps B2B marketers produce content across multiple channels including podcasts. They are focused on breaking away from traditional content marketing that is copycat, commodity, corporate, and chaotic. Sweet Fish exists to help companies become their market's “favourite follow”.
Services Include:
Full Production of Trailer Episode
Publishing to All Major Podcast Platforms
Music
Intro, Outro, Ad Spot Scripts and Voiceover
Social Media Posts
Podcast Briefs
Editing
Guest Booking
6) Lower Street
Lower Street is a full-service agency that handles all of your podcast production and marketing needs from start to finish. Lower Street is focused on helping B2B companies of all sizes through narrative or story-based podcasts. With Lower Street, you could have your podcast out in as little as 2 months.
Services Include:
Podcast Launch Service
Narrative Podcast Production Service
Podcast Editing Services
Private Podcasting
Podcast Show Notes
Podcast Promotion
Video Podcasts
7) Pacific Content
Pacific Content is a leading podcast production company that has worked with many notable brands including Audible, Slack, Rogers, Dell, and much more. They focus on creating influential podcasts that allow brands to make deep connections with listeners. They create premium audio storytelling and assist with all aspects of the process.
Services Include:
Podcast strategy & development
Production & sound design
Audience development
Paid media & podcast integrations
8) Fame
Fame is a UK based B2B podcast production company that helps companies generate a more qualified pipeline while becoming famous in their niche. They are focused on generating profitable podcasts for growth-focused B2B businesses. They help with strategy, guest bookings, training, and much more. The idea is that they do all the work and you get all the “fame.”
Services Include:
Strategy
Guest Booking
Trailer Production
Editing
Podcast Directories
Marketing and Promotion
Video Podcast
9) Content Allies
Content Allies is a global leader in B2B podcasting creating revenue-generating podcasts for brands and companies. They have worked with leading companies including Meta, AWS, Cisco, Siemens and more to launch, produce, and promote. They serve enterprises, startups and SMBs. Content Allies is a full-service agency that will take care of everything from A-Z while you simply have conversations.
Services Include:
Strategy
Production
Guest Scheduling
Organic Promotion
Advertising
Show Prep
Equipment
Artwork
Directory Submissions
Show Notes
Video Clips
Uploading and Publishing
10) PodThrift
PodThrift offers affordable podcast production services from polished editing to strategy and promotion. This is a great option for those new to podcasting who don’t have a large budget. They take care of all you need to succeed. They also have a 30-day money-back guarantee if you are not satisfied with their service.
Services Include:
Podcast Editing
Publishing and Distribution
Podcast Repurposing
Promotion
Launch Strategy
Analytics Reporting
Strategy Sessions
Guest Scheduling
Conclusion
Starting a podcast can be a very complex process but it’s important due to the impact that a successful podcast can have on your business. That is why hiring a podcast production company is beneficial for many brands wanting to enter this space. Now that we have listed the 10 best podcast production companies, reach out to a couple that matches your needs and set up those conversations.
Written by Kaitlin Duong
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Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.
