Podcast: What is It, How It Works, Who Creates It

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Hmm..how would I describe a podcast to someone who has no prior knowledge of it? Probably by breaking it down into something we could relate to that has been around for a while. 

Think of it as a series on Netflix. There are apps and websites like Netflix that cater specifically to podcasts (check out our blog: Best Podcast Listening Apps For iOS and Android to find the best app for you). Apps like Spotify Podcasts, etc. are a huge hub of recordings in a single place that talk about blogs, shows and topics in different genres that might intrigue you.

And similar to Netflix, you can download/browse these podcasts anytime and anywhere!

What is a podcast?

If I was to describe what is a podcast in a couple of words, it would revolve around these common answers:

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  • On-demand

  • Free of charge

  • A niche

  • A repurposed radio

  • Audiobooks for blogs.

  • An audio version of a blog that you can listen to anywhere.

Another way to describe a podcast would be to think of it as an online talk show on any topic. If you think of something that fascinates you, there’s probably a podcast you can listen to about it!

Where does it come from? Who creates it?

The word Podcast comes from the blend of the words iPod and Broadcast. 

It’s mostly used by individuals as a means of sharing information/their thoughts in order to bring together people with similar interests.

Podcasts are very economical for its creators when compared to writing/recording audiobooks, creating radio shows, etc. They are very cheap and easy to make as they can be produced from the comfort of your own home without having to rely on radio stations for recording and broadcasting.

Today podcasts are created by many different individuals as well as groups of people. Some podcasts available are from (this is a very small list):

  • Companies (big and small)

  • Radio Stations 

  • TV Networks 

  • Comedians

  • Art Historians

  • Storytellers

  • Churches

  • Podcast-only Networks

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If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can elevate your brand and clearly share your message.

Learn more about all of our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process. Contact us here to get started.

How do they work?

Podcasts aren’t necessarily structured like say a TV show series, with the exception of being divided into episodes to create a sequence that is easy to follow. Pre-production features such as length, style, format, etc. aren’t pre-determined. Some podcasts may be released daily, some weekly or even monthly.

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With only the topic decided in advance, they are more freestyle rather than scripted.

Another amazing thing about Podcasts is that you can subscribe to them like you would a newsletter. You can receive notifications for every new upload, never missing an episode!

Conclusion

Podcasts are audio entertainment, anywhere, anytime, about anything. They are a great way of gaining knowledge on interesting topics or even just generally having something to listen to while you’re driving, at the gym, working, etc.

You can choose from thousands of topics and genres made for people of various ages. 

And the best thing about them: they are so easy to listen to and browse through that even the non-tech savvy people can learn how to use it in minutes.

Here are some of my favourite podcasts to get you started:

  1. The Joe Rogan Experience

  2. The GrowthTLDR With Kieran Flanagan and Scott Tousley

  3. The Jony Studios Podcast

  4. The Tim Ferriss Show

Did you find one you liked? Let me know which one in the comments below.

- By Neha Agarwala