The cover and title of a book are what draws the attention of a reader to your book.
But what really sells your book is the back cover and the blurb. These are the deciding factors for the reader.
Check out Jony Studios’ blog Create A Back Book Blurb That Sells for tips on creating a successful back book cover blurb.
What is a back book blurb:
In simple terms: A back book cover blurb is the 200 or so words on the back of your book.
This cover is what convinces readers to buy your book and helps reel them in. It is essentially a sales pitch for potential readers.
Writing a good blurb is thus very important. And to help you write it effectively, here are a few terms associated with writing a back book blurb:
Synopsis
This part is directed more towards an editor or publisher rather than towards a reader. It gives them a comprehensive summary that covers all the major points of the book.
The synopsis covers the narrative arc, plot, characters and end of the book.
Blurb
A blurb is essentially an endorsement for your book given by a celebrity or another author.
It is usually 1-2 line seal of approval that is printed on the front or back of the book.
Reviews
These are testimonials for the book that encourages the reader to buy.
They are a longer version of a blurb on the back cover. They can also be short excerpts of reviews by publications.
Book Description
A book description is a collection of all blurbs, reviews and endorsements. This is the text written next to your book’s listing online on platforms like GoodReads and Amazon.
This book description is utilized to apply all the above if your book does not have a printed version or is available online.
Why do you need a back book blurb:
Like we mentioned above, a back book blurb is essentially a sales pitch for readers. It is what convinces the reader to buy your book.
But another reason for needing a back book blurb in today’s digital age is because Amazon now allows people to see the back of books on the sales page.
This opens a new opportunity for readers to visually see your book from your point of view before buying it.
Conclusion
A back book blurb is difficult to write but is the deciding factor for the reader.
Regardless of the format of your book (print, ebook or audiobook), a back book blurb is the sales pitch needed for the reader to take that next step in purchasing your book.
Check out Jony Studios’ blog Benefits And Tips For Recording An Audiobook For Your Novel to make the best possible audiobook for your book!
Always make sure to make this as perfect as possible!
- By Neha Agarwala
If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales.
Learn more here and listen to some of our audiobook samples.
