Writing a Book

20 Ways to Promote Your Book

Authors invest a lot of time into crafting their books, so it’s important that their promotional efforts are effective. You don’t want hours of hard work and thousands of dollars to be poured into a book without results.

Before you create a marketing plan to promote your book, you must ask two key questions:

  1. What value will readers get from your book?

  2. Why should a reader listen to you over others?

These questions allow you to articulate your book's benefits, the needs it satisfies, and why you are uniquely qualified to serve those needs. Effective marketing of your book entails not only answering these questions but doing so before you even write the book. Doing this allows you to seamlessly integrate these promotional tactics into your writing process.

Now that you’ve started thinking about these questions, let’s dive deeper into 20 ways you can effectively promote your book.

1) Identify Your Audience

To effectively promote your book, you need to know who you are promoting to. Consider what your book is about, and who you are trying to reach. Once you identify your audience, you can conduct more research on the demographic. This will allow you to identify who they are, what they like, what they are looking for, what platforms they are on and much more. All of this will make it much easier to promote your book.

For non-fiction authors, this can be quite simple. For instance, if you are writing a beginner’s guide to car repairs, your audience comprises individuals interested in learning how to repair their car. However, for fiction authors, identifying your audience is a little trickier. Fiction books serve a variety of purposes and thus can appeal to various markets. Analyzing other fiction authors with similar themes might help you refine your target audience.

2) Perfect the Book

Now that you have written a great book, many other factors go into perfecting the book. The title, the cover, and the description all play a role in a successfully promoted book. The title gives them an idea of what the book is about, the cover plays a role in catching someone’s attention, and the description acts to sell the book. Before the release, you need to ensure all elements of the book, external and internal, are perfected and consistent. We will dive deeper into these elements in the following sections.

Remember that the title and description need to be SEO friendly. This will help to get your book recognized when people are googling online.

3) Create an Eyecatching Cover

You might know the saying “Don’t judge a book by its cover.” Although this is true, consumers can’t help but form opinions based on a book’s cover. When you are browsing a bookstore, you are overwhelmed by the number of available options. You tend to gravitate to a visually appealing cover. I know that I do this all the time. A nice cover grabs your attention in the sea of others, and it helps you to establish your perception of what the book is about.

Unfortunately, you might have a well-written book, but a poor cover can make the difference between someone picking up your book and skipping over it. Remember to remain consistent with your covers to establish a brand across all your works. This makes it easier for fans to quickly identify your books when they see them.

4) Write a Good Description

Most books are very long, and readers want to know what your book is about before buying it. So, a book description that is short and sweet is a great way to sell a reader on your book.

You need to be creative in this. Remember, an eye-catching cover is important. It’s enough to get the reader to pick up your book, but once they pick it up, they will read the description to decide if they want to buy it. So, your description can't simply describe what the book is about, it needs to sell to the reader why your book is worth purchasing. Think back to the question we asked at the beginning regarding what value a reader will get from your book. The description is where you can answer that question.

5) Take Your Author Photo

The book cover and the description are all about branding your book. But what about you? Readers are naturally curious about who the author is and how you can meet their needs. This takes us back to our second question about why a reader should listen to you over others.

An author photo helps to establish your personal brand and allows readers to feel more connected to you as an author. A great author photo sets a tone and can be used in your book, on your website, and across promotional materials.

6) Create an Author Website

Although the bulk of your sales may not come directly from your website, it’s still important to have a central place where readers can find more information about you. An author website will allow you to feature information about yourself and your books. It’s a great way to address the question of why a reader should listen to you over others.

Through the use of a website, you can promote your book with blogs, special releases, and other engaging content. You can also generate a mailing list and create a community of readers.

To optimize your website, make sure to include features like an About the Author Page, a section showcasing all your books with direct links to purchase them, a regular newsletter, and much more.

7) Utilize Email Marketing

Make sure to capitalize on email marketing. Leverage your existing newsletter subscribers to announce the release of your new book. Make sure to create engaging emails that not only introduce your book but explain the needs it fulfills. You can also offer exclusive sneak peeks through your email list that encourages individuals to be more engaged.

If you are looking to grow your email list, you might consider reader magnets like a free eBook, or giveaway, that gives people a reason to sign up. Once they sign up, you can use it as a way to continue to promote all your work.

8) Add the Book to Your Email Signature

Although it may seem small, it can make a difference. You probably send a ton of emails in a day, so why not promote your book while you do it? Adding your book to your email signature subtly promotes it without feeling like you're being pushy. This might even make someone more inclined to buy your book because they came across the email signature themselves and don’t feel like you tried to push a sale on them.

9) Reach out to Bloggers and Influencers

People love to hear what others have to say. It’s all about getting the right people to talk about your book. Before your book is released, reach out to bloggers and influencers who are well-known to your target audience. For instance, if you are writing a cookbook, reach out to a well-known influencer that makes cooking videos. These influencers possess a substantial following within your target demographic and hold considerable influence within the community.

By sharing your book with these influencers or bloggers, you leverage their credibility to endorse your work and share their genuine opinions with their audience. This will help to generate stronger interest in your book as the endorsement is coming from someone well-known within the space.

10) Leverage Your Social Media Presence

In today’s digital age, social media is a key part of marketing. If you already have a social media presence, work on continuing to build it. It’s important to start by identifying where your target market is and what platforms they use the most. Make sure to focus your marketing efforts on those platforms.

Through social media, you can announce your books, provide exclusives, and interact with potential readers. It’s a great way to get the discussion going and to generate a community.

There are a variety of platforms such as Facebook, Twitter, Instagram, TikTok, etc. Identifying the right platforms not only depends on where your target market is but also on what makes the most sense for you. For example, Twitter is a great platform for people to share their thoughts. This is a great opportunity for non-fiction authors to share their thoughts and solidify their expertise on the topic. On the other hand, TikTok is a creative platform that tends to have a younger audience. It’s a great opportunity for authors who have a younger demographic, or who want to capitalize on the BookTok community.

11) Videos and Livestreams

On the topic of using your social media presence, videos and livestreams are a useful tool. This allows you to engage with your audience and directly communicate with them. Through this, you can promote your book and tell them why they should be reading your book specifically.

One way you can utilize this is by holding Q&A sessions. This can either be through a live stream or you can have people submit questions in advance that you generate video responses to. Once you have generated some interest in your book, it is natural for readers to get excited and have questions. By holding a Q&A you can continue to generate interest and provide some more insight. Be mindful that you don’t reveal too much so that readers are still surprised once they read your book.

You can also create vlogs showing behind-the-scenes clips of you working on your book. This helps to get readers more engaged and excited about the process. It also humanizes you as an author and allows for a better connection. This all plays into author branding.

12) Collect Book Reviews

What’s something you do before you buy something? You check reviews. You might notice that seeing good reviews encourages buying while the absence of reviews causes hesitation. This applies to your book as well. Without reviews, potential readers may be less inclined to buy your book. It’s crucial that you have reviews when your book launches so that the interest you have generated translates into sales.

However, getting book reviews isn’t always an easy task. So, before your book launches, it’s important to give some people the opportunity to read it and write an honest review. You can send it to book bloggers, and subscribers, get a professional book review, and much more.

13) Gather Blurbs for Your Book

Similar to reviews, blurbs are a great way to promote your book. Blurbs are quotes about your book from others who have read it. The best blurbs are the ones that come from people who are trusted by your target audience. Make sure to do your research and send your book to the right people. Once you have great blurbs, you can include them in your book and promotional materials.

14) Make Friends in the Community

A great way to promote your book is to make friends and connections in the author community. Before you release your book, gain connections with other authors. You can help to promote their books, write reviews, engage with their social media, etc. You can also find online groups for authors that you can make connections with.

If you are willing to lend a hand to others, they will likely provide the same support to you when you release your book.

15) Start A Blog

If you already have a blog, that’s great, but if not you might want to consider starting one. A blog can be a long-lasting promotional tool if it is used right.

Starting a blog provides you an outlet to share all your thoughts that didn’t make it into your book. Especially for non-fiction authors, you can establish a stronger reputation and expertise in your field by releasing more content related to it. For example, if you wrote a cookbook, you might also have a blog that allows you to share more tips and recipes in the meantime while you write your next book.

Also, it’s a great way to stay connected with your readers and keep them up to date on your work, your life, etc. Readers tend to become very loyal to certain authors when they find one that they like. They start to love their work and are always eagerly waiting for the next thing. A blog will allow you to build a stronger connection and community with your readers and is a great way to continue promoting yourself and your work.

Frequent and regular posting is important so take the time to create a posting schedule that works for you. Remember to keep the content relevant to your space to ensure consistent messaging and marketing.

16) Create an Audiobook

It’s no secret that audiobooks are an increasingly popular way to enjoy a book. With the global audiobook market valued at USD 3.3B and an expected CAGR of 24.4% between 2022 and 2027, there’s an opportunity for authors to capitalize on.

Audiobooks allow people to listen to your book when they are on the go, have short breaks, are cooking dinner, etc. It’s also a great way to reach potential readers who just prefer audio or have a harder time reading a physical book. There is an uncaptured market if you don’t present this option to potential readers. Having an audiobook option is a great feature to promote in your marketing materials.

Creating an audiobook does take time, but once created, it presents a great opportunity to increase the popularity of your book. You might consider using an audiobook production service that helps you with everything from the beginning to the final product. Using an audiobook service will not only allow you to save time but also expand your audience, grow your brand, and benefit from external expertise.

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17) Giveaways and Contests

People love free stuff! Running giveaways and contests is a great way to engage with current fans and even those who might not know who you are.

For a giveaway, you can offer something like a free copy of your book in exchange for engagement such as a like or a follow. By doing this, you either gain a good review from a current fan or you can gain a new follower. Once they are introduced to your page through the giveaway, they will now have the opportunity to read some of your work. If they like it, you have now gained a new fan. Although it might cost some money at the start to host these contests, it can pay off in the long run.

18) Create a GoodReads Author Page

Many readers will check GoodReads when they want to learn more about a book or an author. Signing up for the GoodReads Author Program can provide many benefits.

Through this page, readers can find more information about you, your book, your blog, your events, etc. An author page also allows you to take questions from readers, it allows for reviews and is a great way to develop a social network for your fans.

As a GoodReads author, you can also link GoodReads reviews to your author website. GoodReads also allows you to hose giveaways through it, advertise your book, and access other marketing tools.

All this together contributes to your promotional plan to create more exposure for your book.

19) Be a Guest on a Podcast

Podcasts have risen in popularity and are a great way to gain exposure. Podcast hosts are always looking for guests to keep their shows interesting and to bring new perspectives.

Do your research. Find a podcast that aligns with your brand and audience. If you are writing a book about business, you might want to go on a podcast that also talks about business. This will give you a chance to have real conversations about your book with the hosts and their audience. It acts as a tool for promotion because you’re not just selling your book but yourself as an author.

Also, if you’re a company owner/leader and want to start your own B2B podcast to meet top decision-makers in your industry to grow your business, while at the same time gaining an audience in your niche for your book, you can work with a podcasting partner. They can handle the entire process, all you would need to do is have one conversation weekly or bi-weekly, fully remote.

Also, use this as an opportunity to share a free copy of your book with the host. This might just lead to another positive review you can use.

20) Start Early

It might seem early to promote your book while writing it, but it can prove to be advantageous. Delaying promotion until the book is finished will deprive you of sufficient time to generate buzz. By starting early, you can cultivate interest in your book ahead of its release. Once it is out, fans will be eager to purchase your book.

Early promotion involves showcasing your expertise in the field for non-fiction authors or teasing exclusive insights or spoilers for your fiction book. This approach prepares your audience for the launch, fostering excitement and anticipation.

Conclusion

You put all this time into creating a great book so making sure it is seen is so important. It will take time but every step you take to market your book is another chance for people to see it. Now that we’ve covered 20 different ways for you to promote your book, it is time for you to start your book promotion journey.

Written by Kaitlin Duong

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Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.

 
 

The Best Proofreading & Editing Software In 2021

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Let’s begin by answering: what is proofreading software? Simple: editing software that uses artificial intelligence (AI) to proofread your work. 

AI is a computer programmed to behave and think as humans do and while it is at the top of its game, there is still much more work that needs to be done to get it to where the programmers want. If you’d like to learn a lot more about AI, check out this in-depth article here.

While you have your basic spell-checker on Microsoft Word, it doesn’t even come close to what editing software can do for you. It looks over not only typos but grammar and style checks as well! And there is free software out there available to use.

Before we dive right into the rankings, we should look at what types of proofreading software there is out there.


DIFFERENT TYPES OF PROOFREADING APPS

1. Chrome Extensions

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Just as you would with any other web browser, you can download free extensions that will check your spelling as you type on any site and possibly offer suggestions towards spelling, grammar and style of your works.

2. Online Tools

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The internet is a vast space of unlimited resources and tools and you can easily find it for free at a website that’ll proofread your work (spelling, grammar and style) by copying and pasting it into a text box. Keep in mind though, you get what you pay for.

On the other hand, you can get full-service online apps, like Grammarly (spoiler alert! We will be talking about this app later on, so stay tuned), though limited in its formatting tools, nonetheless is still significantly better than using just a spell-checker and can drastically improve your written work.

3. Mobile & Desktop Apps

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There’s always an app for something out there, so no doubt there is one made for proofreading outside of your typical spellcheck on your mobile or computer. Especially if you’re typing away on your mobile device, you’ll want one.

4. MS Add-Ons

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For those who use MS Office products (Word, Powerpoint etc.) you can get an add-on that will proofread your work as you continue to make progress on it. But keep in mind, these only work for those on Windows computers.

Now let’s get to the nitty gritty of what’s out there and which one has the best features and performance.


RANKINGS & REVIEW

1. Grammarly

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Grammarly is easily one of the best proofreading software to exist out there, and guess what? It’s free. Sure there are paid plans for their services, but the free version is still pretty substantial in terms of what it is able to do. Not only does it offer browser extensions, a full-service online app, add-on for Windows but also works across both Windows and Mac platforms. It also allows for intercrossing between apps such as Google Docs.

For this program to work, you’ll need to be connected to the internet so that the program is able to communicate with the AI as it is still learning. Though this can be seen as a flaw with the system, the more feedback it gains the more it learns and will be able to pick up on any, if not all 

Otherwise, it offers all the different types of proofreading software mentioned above.

While the MS Add-On only works on Windows computers, if you are a Mac user, you can still use the desktop app and insert the .docx file into it and it’ll do the same thing - it’s just not real-time editing.

  • Is offered as multiple versions and is consistent

  • Super easy and user-friendly interface, its almost as if there’s no learning curve

  • Quick one-click suggestions

While the basic suggestions are free, meaning your standard spellcheck, grammar and style check, there’s a premium version with paid plans that you can choose to pay for based on your needs.

2. ProWriting Aid

ProWriting Aid is one of the only apps that even comes to a close second to Grammarly. Just as with most, if not all proofreading apps, it does need internet to run. It can also run on web browsers such as Chrome, Google Docs, and as a desktop app. Like Grammarly, it does not run on MS Office with Apple.

While it runs like Grammarly, it lost in the battle because its features were not as useful. Rather, its suggestions cluttered the screen, the interface was not as clean and simple to use, and unlike Grammarly, it offered less one-click corrections - something that is a key aspect of Grammarly’s software due to its convenience.

3. Hemingway App

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As for the Hemingway App, its purpose is more for bloggers rather than authors and didn’t do so well in the tests. But, one of the features it has that Grammarly and ProWriting Aid do not have is the ability to work offline. This can work in your favour but it also means a less smart AI as there needs to be an internet connection for the computer to communicate with the AI and for it to gain feedback to learn from.

While it does offer an online version, if you happen to lose internet connection, your computer randomly shuts down or even if you accidentally close a tab, then you can say goodbye because it doesn’t save any of your progress.

It also does not offer the same amount of features, rather when it gives you suggestions they’re very general as opposed to specifics, no one-click corrections, and is more catered towards sites like WordPress and Medium.


4. Ginger Software

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Though Ginger Software’s marketing and sales strategy seems top notch, the software itself doesn’t even come up to par with Grammarly. However, like Grammarly it does offer a free Chrome extension with the option of paid premium plans. 

When you open their site, they give you the option of copying and pasting up to 300 characters (including spaces) for a quick grammar check.

5. LanguageTool

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While Language Tool offers plenty of extensions and add-ons, and you can try it for free online but its AI, just like the rest of the proofreading softwares is not as smart as Grammarly’s. The online can be useful though it doesn’t offer one-click corrections and when undoing an action, you’ll have to go through your entire paper again.

6. Slick Write

Slick Write isn’t too bad at finding any errors or mistakes, but it sure isn’t a great tool for actually fixing the problem. In a sense, this can be seen as a more advanced option for a proofreading software because when asking for an explanation, it’ll be too complicated to understand unless you’re already knowledgeable in grammar and sentence structures - which isn’t particularly useful when you’re trying to edit a paper.


7. WhiteSmoke

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Right off the bat, White Smoke is a paid software that doesn’t give you a free or trial version of the app. To see their plans you’d sign up for their email list and that’s when you’ll get an overview of their prices. Not to mention, the ‘demo video’ doesn’t really show anything to do with what the app actually has to offer and how it works. So, this one isn’t really an ideal choice unless you’re willing to risk it with some actual money spending.


8. PaperRater

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PaperRater is supposedly a tool to help students with their papers - or at least that’s what they tell you. It doesn’t really do anything for you, and when you click on ‘advanced analysis’, expecting a detailed report, it’ll take you to - you guessed it: Grammarly.

BONUS: Google Docs

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More recently, Google Docs has come to light with a new, already installed proofreader. It does your basic spell check as well as grammar checks, ensuring that you make sense and aren’t too wordy. Though it doesn’t necessarily have the same features as Grammarly, no explanations just simple suggestions in style, grammar and spelling, but for a quick simple edit it works well.

Simply go through your ‘Tools’ tab and click on it to activate this new tool!

CONCLUSION

There are plenty of editing softwares out there and though imperfect, Grammarly is the best one by far, and its AI is only continuing to learn from here on out which means it can only get better from here. However, if your goal is to write a book and become an author, you should still find a human editor since proofreading softwares only do the more simple, technical things.

Now that you’re all set, all that’s left to do is to get started (and don’t forget to download a proofreading software along for the ride, it’ll just make things easier for you as you type along)! That being said, what editing software will you be using? And how did it go? Let us know!

Once you’re done writing your book, think about looking into different formats and platforms to be able to sell it! One way that’s been rapidly growing are audiobooks.

Written by Tina Phong

If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Listen to some of our audiobook samples here to get started.

How Authors Make Money

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Knowing where to start when it comes to publishing a book and making money as an author can be difficult. It can be hard to decide whether to go with traditional, self, or hybrid publishing methods. 


If this sounds like you, keep reading. I’ll be breaking everything you need to know about making money as an author below. 


TRADITIONAL

A blog from Reedsy describes traditional publishing as working with a third-party publisher to publish your book. If you decide to go with the traditional route, your publisher will take care of the cover design, marketing, editing, etc. When the book is released, the publisher will then pay you, the author, a small percentage of the royalties. 


Traditional publishing means that you will give up full ownership of your book, but you don’t have to worry about paying for extra expenses out of your own pocket. 




Literary Agents

Before we get into making money with traditional publishing, it’s important to understand the role of an agent in getting money for your work.

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Agents represent authors and help them secure deals with publishing companies. When the author makes money from their book, their agent also receives a commission. 



Book Advancement

A Book advance is an amount of money that a publisher offers an author in exchange for the publishing rights to their work. An author keeps the advance no matter how many copies of their book may or may not sell. 



The terms of the publishing contracts must be fulfilled for authors to receive their advance.



Authors typically receive pieces of their advancements after things such as signing, delivery and acceptance of the final manuscripts, hardcover publication, and softcover publication, are complete. 



Advances are paid to the author's agent, the agent takes their portion of their commission, and then the rest is paid to the author.



Royalties

Royalties are revenue from book sales. Royalties are either based on the list price of the book or the net amount received from the publisher.


Let's break that down:


List price royalties are 10% of whatever the list price of the book is. If a hardcover book is listed at $20.00 then the royalty will always be $2.00, no matter how much the book is purchased for. 

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The net amount received is when the royalty is based on the amount of money the publisher receives from the retailer for the copy sold. This still may not relate to the actual price the book is purchased for. It’s usually based on whatever split the publisher has agreed upon with the retailer. For example, if the publisher receives 30% of the list price for every copy sold by the retailer, the net amount received is based on the publisher’s 30%.


First royalties pay off the advance. If the author is given a $20,000 advancement, their book has to earn more than $20,000 in royalties for the author to start receiving them.




Subrights Through a Publisher

Royalties are put in place when the publisher publishes an author’s work themselves. If the publisher decides to sell the rights to a third party to publish, subrights are put into place. 

A subright is the right to publish the material in a different format than the original work. For example, adapting a book to become a movie. 

When a subright deal is made, the author will still receive royalties from it. 


Subrights include things like:

  • Television

  • Movies

  • Foreign Publication/Translation

  • Merchandise




Subrights Retained by the Author

Agents will try to hold onto as many rights as possible so the author does not have to split the proceeds with a publishing company. This also allows the author to sell subrights directly to third parties on their behalf. After the agent receives their commission, the author will receive the rest of the money. 





SELF-PUBLISHING

Self-publishing is when you, the author, take on all the responsibilities of publishing a book yourself. Well you won’t have the industry connections that come with working with a publisher, you will have complete control over what happens with your book, and therefore, keep a larger percentage of the money from your book sales. 

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There are two ways to self-publish: Direct distribution and self-publishing via a distributor. Let’s break those down. 



Self-Publishing Direct Distribution

Self-published receive a percentage of every book sold when they go directly to the platforms that publish their books. Each platform has a different percentage that the author receives. You can find an extensive list here.




Here are some examples:

  • Barnes and Noble Press

    • Paperback: 55% of sales

    • Ebook: 40-65% of sales

  • Amazon Kindle Direct Publishing

    • Paperback: 60% of sales

    • Ebook: 35-70% of sales




Self Publishing via a Distributor

Working with distributors will make it easier for an author to get their work in places that would be difficult for them by themselves.




Check out this video to learn more about traditional versus self-publishing.

HYBRID PUBLISHING

Hybrid publishing is a term to cover all new models of publishing that are joining the industry. Hybrid publishing can include elements from both traditional and self-publishing. You can read more about it here.

Authors make money from hybrid publishing with royalties.

Written By: Leah Gerber



CONCLUSION

Are you ready to start making money as an author? Which method sounds more appealing to you, traditional, self, or hybrid publishing? Let us know in the comments below. 


If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Listen to some of our audiobook samples here to get started.