How to Create a Podcast Intro and Outro

If you’re reading this, it means you are ready to start creating your podcast intro and outro!

We work with various podcasting clients, editing, adding on-brand music, mixing, and mastering their intro/outro. Although we do all the heavy lifting to make it sound professional, it is up to the show host to come up with what to say.

This guide will help with exactly that, we will break down everything you need to know to come up with an effective script to use on your podcast intro/outro. Before we get started it will be important for you to understand:

Why are Podcast Intros/Outros Important?

The intro sets the tone for the entire episode and is the listener's first impression of your podcast. A well-crafted intro can grab the listener's attention and get them excited about what they're about to hear. Intros and outros are an opportunity to reinforce your podcast's branding. A consistent intro and outro can help listeners identify and remember your podcast. 

Also, a well-produced intro and outro can make your podcast sound more professional and polished. It shows that you take your podcast seriously and are committed to delivering quality content to your listeners. 

How to Create an Effective Podcast Intro

Step 1: Keep your intro short and to the point

Try to aim between 10 - 30 seconds, although that doesn’t seem long it is very important to get your listeners to the content of the episode fast. We are now in the TikTok/Instagram reel short attention span era, so we want it to be catchy, informative, and short.

Step 2: Introduce Your Podcast Name

You want to be memorable, and you want the listeners to know how to find you again so start with your podcast name. Could be as simple as Welcome to the “Insert Podcast Name” Podcast…

Step 3: Introduce Your Show & Why Your Audience Should Listen

People are consuming a lot of different types of content, and you want to differentiate yourself from the crowd. You can do this by targeting a specific group of people (E.g. Entrepreneurs, Video Game Lovers, Outdoorsy Nature Types, etc..) and telling them what your podcast is about and how it will add value to their life! Will you be interviewing top CEOs with experiences they can learn from? Will you be talking with psychologists about how to overcome mental health struggles? Regardless of what it is, let the right people know in a sentence or two what they will get out of it. This part is important so take your time to think through it.

Step 4: Introduce yourself and any co-hosts

It can be effective to mention your name and any other co-hosts. This will make it more personal to the listeners so they can connect with you. It can just be the name or a bit more of how you are connected to the podcast topic. However keep it short, a lot of times just the name works well.

Step 5: Know the Vibe You’re going for

From the moment someone hits play they should be able to feel the vibe of your podcast. Whether it’s more lighthearted or more intense, make sure you are talking in a tone that fits the mood you are trying to convey.

Also if your choosing the music or hiring that out to a professional podcast studio make sure you have an idea of what type of music you want that would fit great. Could be classical, hip-hop, inspirational piano, pop, rock, electronic, Lo-fi, etc… 

BONUS TIP: Compare Your Intro Script to your FAVOURITE Podcast

If you have listened to a podcast you love, see how your intro script stacks up, don’t try to copy it but you can get inspired and tweak yours accordingly. However, do keep in mind that there are some popular podcasts that only have music, since they already have millions of listeners they can get away with that, it is important for you to have a branding structure that will entice more people to listen. Try to listen to some popular podcast intros that aren’t too famous yet.

How to Create a Memorable Podcast Outro

Step 1: Thank them for listening

If someone made it all the way until the end of one of your episodes, show your appreciation! A simple “thank you” or “thanks for listening to the (Insert Podcast Name) podcast” can go a long way. Always end on a positive note, make sure you convey this in your tone and try to be as authentic as possible. 

Step 2: Briefly Mention What Your Podcast is About (Again)

You did this in more detail in the intro, however, try to rephrase it in a shorter way to remind your audience what the purpose of this podcast is so they leave with a nice reminder on why they should keep tuning in.

Step 3: Add a Call-to-Action

This is the most important step of the outro, find out what you want your listeners to do after they listened to your podcast. Do you want them to subscribe to the podcast so that they can be updated on more episodes? Do you want to send them to your website? or join your mailing list where you can email them? There are lots of options but choose what is most important to you based on your goals.

Overall, podcast intros and outros are very important because they help create a connection between the listener and the podcast, provide important information, and add to the overall production value of the show. I hope you found this guide helpful, and we look forward to reading what you come up with for your intro and outro script!

All the best,

Jony Mansilla

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If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can help elevate your brand and clearly share your message.

Learn more about our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process.

8 Ways a Podcast Can Benefit Your Business

Podcasting became a thing in the early 2000s, and since then has grown in popularity. It is now an engaging and convenient way to consume information.

 Whether you are interested in behind-the-scenes facts about your favourite TV Show, cracking open a cold case with amateur detectives, or learning a thing or two about business, if there’s a topic you’re interested in, there’s most likely a podcast to go with it. 

If you’re an entrepreneur or business owner, you should definitely start a podcast. Your business most likely has something unique that it could teach people, while also subtly, or not-so-subtly, promoting your business. 

You might be thinking that podcasting seems like a lot of work for not a lot of reward but that’s not true.

Below I’m going to be breaking down some of the benefits that podcasting has for your business, so keep reading!

Access Valuable Clients

An article from Improve Podcast explains that the average podcast listener is affluent, highly educated, and has a steady income. This means that if you choose to start a podcast, the people listening will be a part of a valuable market for your business. 

This demographic of people are typically busier and would prefer to listen to something rather than read it. After all, you can listen to a podcast while on a walk, stuck in traffic, and doing mind-numbing tasks at your job. It’s a bit harder to read something while doing these activities. 

Build a Community

Podcasting is a great way to build a community of listeners. Throughout a podcast episode, you can lead listeners to check out your podcast’s social media and website.

This will make it easier to directly market your business towards listeners. Through a website and social media, you can start discussions surrounding your podcast, get listeners to sign up for email newsletters, and ask questions to be discussed on the podcast. 

Grow Your Audience

Podcasts are easily accessible to a listener. As long as they have their phone, laptop, or tablet with them, they’ll have access to podcasts.

Because of the easy access listeners have to podcasts, they may seek answers to questions on your podcast. Make your content on-demand to answer the listener’s questions.

Ways you can create on-demand content:

• Answer viewers questions that they asked via your website or social media

• Give shoutouts to the people who asked the question so they know their question is the one being answered

• Demographic research: Know your listeners and their interests so you can answer questions before they ask

Reach Listeners with minimal costs

Apple and Spotify Podcasts are the main way that listeners consume podcasts and both companies invest in podcasts to promote top shows. 

Take the time to see what the top podcasts are doing differently and then do that too. You’ll be able to reach more by using the same formulas that the best podcasts use.

It’s also relatively inexpensive to start a podcast. All you need is a couple of microphones (check out this article to find a microphone that works for you), a quiet room that absorbs sound, and knowledge of your topic. 

Efficiency

Podcasts are a lot less time-consuming to promote. As soon as listeners hit the subscribe button, they will automatically be updated when there is a new episode to listen to. 

This allows you to spend more time promoting your business and less time sending emails that will go unread updating listeners about your podcast. 

Omnichannel Marketing

Omnichannel marketing, like podcasting, is a relatively new idea. It allows for consumers to be reached through multiple different channels of marketing. Podcasting could be one of them. 

Here are some other examples of other ways to reach potential clients

• Email marketing

• Video content

• Social media

• Traditional advertising

• Written content like blog posts

Adding podcasts to your marketing strategy can be an effective way to reach more people and grow your business.

Your podcast will allow you to have full control over what is discussed so you can easily promote your business within it. 

Enhance SEO

If your business is attached to a podcast, it will be much easier to find on Google. This is because Google indexes each episode of your podcast. This is so people can search for specific topics and find podcast episodes that relate to them. 

A good podcast will increase your chances of ranking higher on Google, which will lead to more traffic to your website. 

It is very simple to use SEO for podcasts. 

• Pick a keyword and use it in the title and description of the podcast

• Use the keyword throughout the podcast episode

• Add the correct ID3 tag

Get Personal with your LISTENERS

Maybe the best benefit of podcasts is that they allow you to get more personal with the listener than a blog post or an email. A good podcast makes the listener feel like they are part of the conversation.

Here are some things you can do throughout your podcast to make it more personal

• Ask the listener questions

• Speak casually

• Understand how your target market thinks

• Tell stories that are relevant to the topic

• Don’t use a script

If your podcast is more personal, listeners will be more likely to visit your website or leave comments on social media because they can relate to you and your podcast.

Written By: Leah Gerber

Conclusion

Podcasting can seem like a challenging thing to do at first, but with time it will create many benefits for you, your business, and your customers.

If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can elevate your brand and clearly share your message.

Learn more about all of our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process.

Ready to get started? Find out the 17 Ways to Make Your Podcast Successful!

How to Record Separate Audio Files on Zoom

Zoom is a great web conferencing application that has become the standard communication tool for many companies. We have a lot of clients that sometimes prefer to use zoom for their podcasts, since it’s a platform they’re already familiar with.

If you plan to get your podcast audio edited/mixed/enhanced by a professional production studio, it is important to know how to setup Zoom so it records separate audio files for each speaker. The reason for this is if someone has horrible background noises while the other person is talking, we can isolate the problem and fix it much better.

Here are the…

7 Steps to Record Separate Audio Files on Zoom:

Step 1:

Open the Zoom app and click Settings

Step 2:

Click on the Recording tab

Step 3:

Enable Record a separate audio file for each participant

Step 4:

Record and save the meeting to your computer

Step 5:

Once the meeting is over and the recording has processed, open the recording folder

By default, the local recordings will be placed in following directory:

Windows: C:\Users\[Username]\Documents\Zoom

Mac: /Users/[Username]/Documents/Zoom

Step 6:

Within the folder, open Audio Record

Step 7:

Once you're in the Audio Record folder, each persons audio track will be shown as its own file. Now with these files you can easily send it to us (or any other professional podcast editors) to save you time, and to give your audience an amazing listening experience!

We hope this step by step was helpful for your zoom podcast process, if you need help with anything else, let us know in the comments below or reach out to us via our contact form here!

All the best,

The JS Team.

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If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can elevate your brand and clearly share your message.

Learn more about all of our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process.