Create A Back Book Blurb That Sells

Check out Jony Studios’ blog What Is A Back Book Cover Blurb And Why You Need It to know everything you need to know about a back book cover blurb.

The above-linked blog talks about how a back book cover blurb is specifically for the reader. It’s essentially a marketing tool used to convince the reader to buy your book.

And because of that your blurb needs to be clear and should meet the readers needs and expectations. Below are few rules to keep in mind for writing a successful back book cover blurb:

WRITE IT NICE AND SHORT

Keep your blurb within 250 words.

Readers read your blurb in a passing glance while deciding to buy a book. Anything more than 250 words will be off-putting and is probably a red flag for you.

If you need more words to convince a reader to buy, it’s a bad sign. Marketing relies on creating intrigue by saying only a few words. 

REEL THEM IN THE FIRST LINE

Just like any written media, the first line is always the thing that reels in a reader after the heading. 

If your first line or two are generic and boring, the reader will lose interest.

A few suggestions on what your first line could be are:

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• Ask the reader a question that will be answered in the book

• Set a scene that might provide a character’s characteristics, describes the place the book is set in, etc.

• State the reader’s problem directly. Similar to asking a question, speaking to the reader’s problem will give them an overview in one line of what the book will do for them.

• Make the reader a promise. Guarantee the reader what they’ll be receiving from the book.

DESIGN A COVER ACCORDING TO YOUR READERS’ EXPECTATIONS

Finding a niche or creating something that stands out is usually what we wish to accomplish.

However, when it comes to a back book cover blurb, it is a good practice to give the readers what they want.

Consider a movie trailer. If you choose all the comedic scenes from a movie to put in your trailer but the actual genre is that of a thriller, it will confuse the heck out of viewers. The same applies to your blurb.

When writing your blurb, try remembering that book you bought based on the back cover and take influence from what attracted you to buy it. Incorporating these similarities will increase the chance of readers buying your book drastically.

TRY TO THINK FROM THE VIEWPOINT OF A READER

As a creator, sometimes we lose focus on who the work is for. It is very easy to get lost in the story or idea.

While writing a blurb, always keep in mind who will be reading your book. It needs to be enticing, informative and should present a solution to a problem in some cases.

Remember: 

Fiction readers look for entertainment. 

Non-fiction readers look for solutions/information.

FOLLOW THE STANDARD FORMAT

Try using bullet points that convey the solution/information provided in your book, reviews and endorsements for non-fiction books. It gives the book the certainty it needs to convince the reader to buy it.

Use paragraphs that describe the book, as a movie’s trailer would, for fiction. This gives the reader enough information to know the genre and theme of the book. It entices them to want to read further.

DON’T REVEAL EVERYTHING

A back book cover blurb is a synopsis. It should only be giving the reader a peek inside what your book is about.

Similar to a movie trailer, only reveal enough to entice them into reading further. If you give away the goodies before they even open the book, what will they need to buy it for?

WRITE A REUSABLE BLURB

Today, books are available in almost every format. From print, ebooks to audiobooks, books today are accessible to every type of reader.

Always make sure to write a blurb that can be easily copied for every format. This means that your blurb should be scannable and easy to implement on a digital platform. 

Conclusion

These are the tips you will need to write the best possible back book blurb.

A blurb is one of the most effective marketing tool writers need to help sell their books. These tips will help you achieve that milestone.

Happy writing!

- By Neha Agarwala

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If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.

What is a Back Book Cover Blurb and Why You Need It

The cover and title of a book are what draws the attention of a reader to your book.

But what really sells your book is the back cover and the blurb. These are the deciding factors for the reader.

Check out Jony Studios’ blog Create A Back Book Blurb That Sells for tips on creating a successful back book cover blurb.

What is a back book blurb:

In simple terms: A back book cover blurb is the 200 or so words on the back of your book.

This cover is what convinces readers to buy your book and helps reel them in. It is essentially a sales pitch for potential readers.

Writing a good blurb is thus very important. And to help you write it effectively, here are a few terms associated with writing a back book blurb:

Synopsis

This part is directed more towards an editor or publisher rather than towards a reader. It gives them a comprehensive summary that covers all the major points of the book.

The synopsis covers the narrative arc, plot, characters and end of the book. 

Blurb

A blurb is essentially an endorsement for your book given by a celebrity or another author.

It is usually 1-2 line seal of approval that is printed on the front or back of the book. 

Reviews

These are testimonials for the book that encourages the reader to buy.

They are a longer version of a blurb on the back cover. They can also be short excerpts of reviews by publications.

Book Description

A book description is a collection of all blurbs, reviews and endorsements. This is the text written next to your book’s listing online on platforms like GoodReads and Amazon.

This book description is utilized to apply all the above if your book does not have a printed version or is available online.

Why do you need a back book blurb:

Like we mentioned above, a back book blurb is essentially a sales pitch for readers. It is what convinces the reader to buy your book.

But another reason for needing a back book blurb in today’s digital age is because Amazon now allows people to see the back of books on the sales page.

This opens a new opportunity for readers to visually see your book from your point of view before buying it. 

Conclusion

A back book blurb is difficult to write but is the deciding factor for the reader.

Regardless of the format of your book (print, ebook or audiobook), a back book blurb is the sales pitch needed for the reader to take that next step in purchasing your book.

Check out Jony Studios’ blog Benefits And Tips For Recording An Audiobook For Your Novel to make the best possible audiobook for your book!

Always make sure to make this as perfect as possible!

- By Neha Agarwala

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If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.

Benefits And Tips For Recording An Audiobook For Your Novel

After ebooks, audiobooks are now the next big thing. Sales in audiobooks have increased drastically over the past few years.

Audiobooks are extremely easy to access and listen to. With audiobooks being the next big thing in publishing, writers often ask themselves: how do I turn my book into an audiobook?

The points below will help you guide through creating an audiobook. It contains tips and lists the benefits of creating an audiobook.

Benefits of Recording an Audiobook:

Build your subscriber list

Recording an audiobook has many benefits that can be monetary and non-monetary.

They are the perfect resource for you to use to build up your email subscriber list. By providing an audiobook on your website for consumers to download after providing their email, your email list will increase drastically.

EARN MORE MONEY

Audiobooks are another source of income for you from a single piece of work. 

With the increase in the audiobook market, turning your novel into an audiobook also captures a wider audience. It will help you garner the attention of the audiobook lovers.

And lastly, profits from audiobooks are higher since the cost of production and distribution is low.

IT NEVER SELLS OUT

Unlike printed books, audiobooks don’t have a specific quantity that can be released. They are more like ebooks in this distinction and always stay in stock.

There are many different platforms to sell, market and record your ebooks as well.

IT’S FOR THE PEOPLE WHO LOVE TO LISTEN ON THE GO

For the people who are always on the run, audiobooks are a godsend.

It’s difficult for people who don’t have enough time in their days to sit down and enjoy a good book. That’s where having an audiobook version of a book comes in handy. Like mentioned before, these audiobooks will help capture this kind of audience.

IT’S FOR all types of readers

People tend to read a book at different paces. Some read them within a span of a few hours while others take years to finish a book. 

And although audiobooks cater to both types of readers, the high consumers love them more as it allows them to finish the book faster.

Another advantage of an audiobook is that it encourages slow readers to read more as it’s easier to finish a book when someone else is reading to you.

IT’S FOR PEOPLE WHO HAVE TROUBLE READING/DON’T LIKE READING

Books are not enjoyed by everyone and that’s a fact. Reading a book can put them to sleep.

But, with audiobooks now available, these people have the option of someone reading the book to them. This opens up a wider audience for writers to capture.

Apart from people who don’t enjoy reading, some people cannot read due to disabilities. So for people who want to read but cannot due to blindness or dyslexia, audiobooks are a great solution.

NOT SO FIERCE COMPETITION

The audiobook market is fairly new. This reduces the amount of competition for you.

So what does that mean?: It’s easier to get your book noticed in an audiobook format.

Situations In Which You Shouldn’t Record An Audiobook:

AMOUNT OF DIALOGUES

If your book contains a lot of dialogues such as “he said” or “she said”, it could be off-putting to hear it again and again. Repetition of some dialogues or words could become annoying to listeners.

TYPE OF BOOK

Type of book means an instructional book or a novel. You should think to yourself if your book is more of a guide, cookbook or manual, and how it will sound to someone as an audiobook. An instructional book could be awkward as it lacks a flow necessary for an audiobook.

Recording Your Audiobook:

RECORDING it YOURSELF

Recording your audiobook yourself can be very cost-effective. It will also give you complete control over the final product, giving you a chance to make your vision come true as you see fit.

However, recording your own audiobook without any experience can make your final product seem unprofessional. You need time and equipment such as microphones, recording software, etc. to record your own audiobook as well. 

Check out Jony Studios blog Best Podcast Microphone to find the perfect professional microphone for you. Or checkout the Best External Microphones for Your iPhone to find a microphone you can attach to your smartphone!

Lastly, you will also need to learn how to record an audiobook. You will need to learn when to pause, how to use the software, etc.

If you are thinking about recording it yourself, you will be able to save a lot time and headaches by recording your audiobook with a reputable recording studio that has a wide range of experience. Also if you already have the recording they can help get the sound to a professional standard using mixing, mastering and other advanced audio techniques.

HIRING SOMEONE TO RECORD

By hiring someone else to record your audiobook, you won’t have to do the hard stuff yourself. Any professional you hire will know about creating an audiobook, have the time to create it and have the equipment and space to record it. All you’ll have to do is hire them.

But hiring a narrator can be expensive. Without knowing how much your audiobook will earn in sales, the cost of hiring someone could be scary.

If you do decide to hire someone to record your audiobook, you’ll be able to find someone on ACX. You can either pay the narrator upfront or share royalties that you earn from sales.

Recording Duration:

The time it takes to record an audiobook depends on your project. The length of your book, the narrator you employ/time you take to record your book yourself, duration of editing, all factor into the time it takes to complete your project.

ACX estimates that most narrators can read approximately 9,300 words per hour. A 65,000-word book may turn into seven hours of narration.

After you finish your recording and editing, it takes time to go over your final product as well.

Conclusion:

There are many benefits to recording an audiobook for your book. This blog gives you a few additional tips you might need to make your audiobook a success.

Did you find these benefits and tips helpful?

- By Neha Agarwala

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If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.