7 Ways Audiobooks Benefit You and Your Health

“Why listen to audiobooks when I can read an actual book?” A question I asked myself all the time when first hearing about the existence of audiobooks. I ended up doing some research on it to see if it was really for me and found out why people do listen to audiobooks instead of actually reading books. Here’s 7 reasons why audiobooks can greatly benefit you and your health for the better. 

1. Improve Listening Skills in Children

Developing something as important as listening skills in young children is crucial, given their age. This is where the majority of their learning skills are developed which makes it so that they are able to learn and adapt to things quicker - like a sponge. 

2. Build and Improve Your Own Literacy Skills

Who says we stop learning and bettering ourselves once we become adults? There is always room to grow and improve ourselves and it can start with the skills that we learned from young. Listening to audiobooks can help build up your literacy skills, particularly in those with learning disabilities or when it comes to learning a new language like English.

3. Positively Affect Your Sleep

Our screens have a blue light that impacts our eyes and brains in not a really great way. It can affect your sleep in drastic ways, making it hard for you to even get to the act of falling asleep. Steering away from the screen and occupying yourself with an audiobook can allow for a sooner and better night’s sleep. 

4. Reduce Negativity In Your Head

In place of unwanted thoughts, listening to something else can allow for a much more positive mood, disrupting any negative thought processes that may occur.

It also makes any menial, everyday tasks more enjoyable when listening to an audiobook while performing them and can assist in helping manage your time. 

5. Just Like Reading A Book

Minus the physical act of holding the book and reading it with your own two eyes, listening to an audiobook does cause the same activity in the brain as it would when having the physical copy in front of you.

6. Relax Your Eyes

On a daily, many people are staring at their screens for most of their waking hours. This can lead to many negative health issues such as poor eyesight, and blurred vision. Putting the phone down and listening to an audiobook can definitely help give your eyes a much-needed break.

7. Immerse Yourself Into Another World

Lay back, relax and fully immerse yourself into the world of the story. Many readers (like myself) visualize the words written across the page, or in this case, the sounds being delivered through our headphones. Through audiobooks, it can make this visualization much more real without the need to focus on what’s in front of us, but rather what we hear. 

Conclusion

There are many benefits to transitioning into audiobooks such as improved literacy skills in children and adults, time management skills, mood (diverting negative thoughts into positive ones), which can also lead to better sleep. It also helps with completely immersing yourself into another world within the pages without the distraction of hundreds of words laid out in front of you. Do you listen to audiobooks? If so, which ones are your favorites and why? Let us know!

Written by Tina Phong

If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.

7 Top Video Trends You Should Use for Marketing

It’s no secret when someone tells you that video marketing is the best type of marketing there is out there. They’re not only attention-grabbing, but very easy content to consume to the average watcher and if you can tell a story, then even better - this way it gets them hooked to the very end (and watch times are very important). 

But how do you know which way is actually the best way to showcase your product or service? Keep on scrolling to find out.

1. Social Media

There are 2 types of videos that go hand-in-hand with Social Media video trends:

• Ephemeral - temporary videos only available to the viewer for a 24-hour period. Social media platforms that make use of this particular style are Snapchat, and Facebook and Instagram stories.
  
  Due to the its limited time frame of accessibility, it makes this trend super effective as it can be very engaging (especially if you put a poll or quiz) and can in fact, be very addicting to the average social media user.

• Vertical - these types of videos have a higher completion watch rate compared to any other type of videos. In fact, 90% of people are more likely to complete a video that is vertical than one that is horizontal and has become a widespread format most, if not all social media gurus use.

Most people consume their online content through mobile devices, and thus, video marketing is adjusting accordingly to follow the trend alongside short and quick-to-the-point videos across all social media platforms.

Vertical videos is in and are definitely the way to go.

2. Live

Live videos became extremely popular due to the authenticity and naturalness of the entire video, as well as its connection to social media platforms. You are able to go live on Facebook, Instagram, YouTube and TikTok.

While it can be used as a means to simply share something, it is also a cheaper alternative to running live shows especially with things turning that into the world of online since everything’s being done remotely.

However, while doing a live may seem as easy as clicking the ‘start’ button, to stand out (due to its growing nature), to put some work into the presentation to stand out from the rest.

3. Interactive

Out of all of the video trends, interactive video is the one that is most likely to grow even more traction than it already has. It allows for the viewer to directly interact with what is going on in the video, truly immersing them into the world created in the video.

Brands such as IKEA, Amazon, YouTube and Instagram have created interactive videos or more known as shoppable videos where you can shop while you watch.

On the other hand, you can also include polls or quizzes, or even reactions to your videos and live streams to add that interactive aspect with your audience especially depending on the platform.

Regardless of how you choose to make your video an interactive one, it is one of the best ways to engage people in the story you want to tell as you immerse them into another reality.

4. Personalized

Is literally as the name suggests: videos personalized and curated to a specific person. It could even be you! It typically includes the person’s name, email address, profile picture, pretty much anything that directly addresses the person and their interests. 

Personalized videos are so successful because it makes the customer feel valued and important and in turn, they’ll share what they receive to others (and this way you get free marketing!). 

And due to the increase in available insights and data to its users on social media, all the better to strategically market future products and services to its audience, catering to previous and loyal customers while also attracting new ones and increasing engagement. 

5. Animation

Who doesn’t love a good animated video? No matter the age, race or gender animated films are always a classic favourite.

Animated videos became of the utmost importance when in 2020, it was hard to shoot any real footage. Not to mention, being able to create them remotely allowed for businesses to close the gap in the lack of in-person meetings while still delivering their messages in a creative way, specifically in two methods:

• Fluid Animation - similar to that of the motion of water, fluid animation is made up of persistent movement and is rather simple to create. All you need are a few layers and one mask, and soon enough you’ll get people interested in what it is that you have to offer.

• Collage Animation - consists of a mix of photographs and illustrations whereas the animator cuts out parts of an image and combines them to create an animation with what they’ve gathered, making them stand out from the crowd.

6. Searchable

Allowing your video to be ‘searchable’ and ensuring that your SEO is performing at its best is what will make your video marketing strategy effective especially as YouTube, one of the biggest video streaming platforms.

Some tips on how to optimize your SEOs:

• Use keywords in the title and descriptions

• Create eye-catching and original thumbnail images

• Include tags, keywords that are trending and relate to your video

• And don’t forget to include subtitles and closed captions for those who prefer reading

7. Internal Communications

Internal Video Communications are typically used to onboard new employees via training/orientation shifts as a way to increase engagement, collaboration, and communication and will only continue to grow especially in 2021.

It is easily one of the best ways for people to learn as they are watching something on-screen, listening and thinking. It’s not a widely-used teaching strategy simply due to the fact of needing to plan, record, and edit the video and printing out a document, and doing a presentation.

However, more and more people are using it because of how 2021 has turned into whereas this is the most similar way to creating face-to-face and more personal interactions. Soon enough, this will be the norm of how to train new and onboarding employees.

CONCLUSION

So there you have it, the top 7 video trends for the year 2021, from vertical videos posted on social media, to live, interactive, and even training videos! It’s no doubt that video marketing is the smartest and easiest way to get an audience interested in what you have to offer. Which trend are you going to try next? Let us know!

Written by Tina Phong

If you need further help creating your own marketing videos, we offer video production services that will help you elevate your brand!

We look forward to being a part of your success. Contact us here to get started.

5 Tips For Narrating Audiobooks

Have a book you want to turn into an audiobook? If not, then you should seriously consider looking into it as audiobooks are becoming very popular with book lovers!

If so, then consider writing your book, from the very start to sound appealing, rather than visually. This is definitely a change in one’s mindset especially if you’ve been a writer for a while now, but if you’re choosing to go into the audiobook market, then you’ll need to cater to its audience.

Keep on reading for tips and tricks on how to be a better narrator for your audiobook and keep your listeners engaged and interested as your story unravels.

1. Clear Audio Writing

The typical audiobook listener will have their focus split between the audio and whatever it is they’ve decided to do that day: driving, walking, and doing the dishes. Even if they were to give it the full attention, they only have that one chance to hear what you’re saying as the story continues with its flow, making it very different from physically reading the book as you can always backtrack and reread what it is you didn’t quite understand.

How to keep the reader engaged and still know what you’re saying is to include connecting words such as finally, therefore, then, while, and so as it draws attention to the contrast in what you’re saying. And don’t forget, repetition such as names is important as well.

So keep these in mind when recording that your words need to be clear and easy to understand. 

2. Audiobooks Are Performance Scripts

Write your story as a performance script from the beginning to make it easier to narrate for the audiobook. This way you can easily connect with your audience as the tones, rhythm, pace and any other audio signals throughout your story would’ve already been thought about - leaving you with little editing.

3. Repetition and Rhythm

Writing an audiobook based on how it sounds is similar to that of oral storytelling and slam poetry. Each writing performance has its own structures to it, but one aspect to note in particular is that of repetition and rhythm, and to land the nouns. So that even if your words aren’t super clear, the listener will still be able to understand what is going on. Basically, place more emphasis on nouns as opposed to other words.

However, make sure to change up your rhythm every now and then as it can get repetitive and boring and you don’t want to lose a reader.

4. Long Sentences and Breathing

Watch out for any long and wordy sentences in your story. Not only will it make it harder for the listener to understand what you’re saying, but you may run out of breath by the end of the sentence and ruin the quality of your work.

Read your sentences out loud more than once at any and each stage you progress on with.

5. Listeners Need Attunement Time

Hearing an unfamiliar voice can be a bit strange to people, especially to new audiobook listeners, so they’ll need time to adjust. 

Just as with any radio show host, they’ll have an opening line to ease the listener into their segment, as the words can get lost starting off, so avoid using any keywords in the first sentence. Try starting off the section with its main orientation words and then later on including important plot points of the story.

BONUS: Whispersync

Whispersync is a feature created by Audible as a means to synchronize your audiobooks with Kindle’s ebooks in case you or any of its many users decide to switch audiobook platforms and that way your progress in the story doesn’t get lost. In fact, it’ll start you right where you left at.

Be wary that not all audiobooks are compatible with this feature, but for those who use Amazon as their main platform will have easily granted access to it (except for books with images, that’s where it gets a bit tricky and you may as well not bother). 

CONCLUSION

Narrating your audiobook isn’t as easy as speaking into a microphone. You’ll need to be able to speak clearly, write your story as a script, make use of repetition and rhythm, watch out for long sentences and breath, and allow for listeners to adjust to your voice. Do you have any other tips on how to better narrate your audiobook? Let us know!

Written by Tina Phong

If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.