You might be wondering whether or not video marketing is an essential tool to have in your promotional kit. The simple answer is yes. Not only does almost every company nowadays promote in this way, but having good video content can make you stand out from the rest. Below you will find 8 reasons why video marketing is the best tool you can use to elevate your brand.
1. It Boosts Your Sales
Who doesn’t love money? Well the key to success might be as simple as video marketing! Did you know that by simply adding a video to the homepage of your website for example, you could increase conversions up to 80%?
When taking still pictures alone into account, the human brain can process an image 60,000 times faster than when reading text. So, you can only imagine what a moving picture could do to the brain! The brain forms it’s first impression within 50 milliseconds, so grab your camera!
2. It’s Awesome For ROI
What’s more? 83% of businesses say that the use of video marketing provides a good return on their investments. Sure, video production may not always be the simplest or most inexpensive marketing technique, but it can definitely help you out in the long run! Consider spending a little more time and money on video marketing, and your sales will thank you for it.
You don’t need a fancy camera either. As long as you’re getting important information across in your video, then a simple phone camera may suffice. After all, good product explanations are typically more than good videography and editing. Not to say that visuals and sound effects aren’t important. It’s all about balance.
3. Trust Building
When creating video, it’s important to remember that the goal is to create an emotional response in your viewers. You should aim for it to be a feeling of trust. Afterall, trust should always be the basis of any company or business. You won’t have long-time customers without maintaining long-lasting relationships.
Many consumers worry whether or not the product they are potentially buying is false advertising. Take yourself into consideration. Have you ever been worried about a product until you watched a product review video online? So it comes as no surprise that video content gives 57% of customers more faith in the product they are purchasing.
4. Other Sites Might Promote You
Video marketing will keep consumer engagement up, and depending on how well your videos do, you could end up on other platforms as well. Say hello Google!
Since Google owns Youtube, you are 53 times more likely to end up on Google if you have a Youtube video embedded somewhere within your website. When doing so, be sure to include any additional steps to be taken so your customers can access product information easier. Consider interactive videos as well for better user engagement. Users view more than 1 billion hours of video each day on Youtube.
5. Video Vs. Mobile Users
Did you know that 78% of people watch online videos every week, and 55% view online videos every day? As smartphone use becomes more and more popular every year, so does the need for convenience. People would much rather watch videos on the go. There’s a reason as to why TV shows have gained such popularity over movies over recent years - people just don’t have the time anymore to sit down and watch a full length feature film, whereas a show can run just under half an hour per episode.
With that in mind, be sure to pack the most important information right in the beginning of your video. Keep it creative, fun, and most importantly, honest.
6. It’s The Easiest Way To Explain
72% of customers would rather learn about a product or service by video. That’s a pretty big percentage for only a few extra minutes and dollars spent on advertising. Not only that, but video marketing doesn’t always require paid actors or having to sit in front of a camera and talk for minutes on end. Simply paying someone to create a quick animation for you can suffice! Animations are fun to watch and show a high level of professionalism as well.
7. Anyone Can Be A Consumer By Watching Video
In a world all about convenience, people tend to get lazy when it comes to reading long product descriptions and explanations. Most consumers want to see the product working in a live setting like video.
You shouldn’t only cater to good visuals, but great audio as well! As we all learned in school, some people are visual learners while others are auditory learners. Try to keep everyone in mind when video marketing.
8. Your Video Could Be Shared All Over Social Media
The statistics when it comes to social media platforms is really shocking. For example, social media videos generate 1200% more shares than text and image content combined. What’s more? Mobile video ad spending is expected to be about 72% of total digital ad spending in this year alone. Many social media networks encourage video content by adding new enticing features that have people hooked. TikTok is a great example of this, considering their net worth is 50 billion dollars.
Conclusion
Video marketing has and will continue to be on the rise for years to come. 85% of consumers
want to see more video content from brands. And in a world full of convenience, it comes as no surprise that video marketing will help to elevate your brand and make you stand out from the
rest. Keeping in mind that your videos should be fun, fresh, and different from anything else already online.
- By Jessika Molnar
If you need further help creating your own marketing videos, we offer video production services that will help you elevate your brand!
We look forward to being a part of your success. Contact us here to get started.