Every business, big or small, aspires for customer engagement. After all, that’s how you grow your business. Finding easy ways to develop a brand and maintain consumer engagement is essential if you want to stay relevant. The easiest way to gain the traction needed is, to be the best site for people. You want to strive to be the top site on google in your niche and on everyones “for you” pages.
One of the best ways to do this is through social media. With social media consumption taking up so much of people's lives, businesses can use it to their advantage. By staying relevant and engaging, you will captivate your audience and the attention of potential customers. Having good presence and interaction on social media drives your products to the top. Stay consistent and reliable, keep the face of your brand up, and play the right game. You want to appeal to people, so you have to be aware of what it is people are looking for.
Not knowing how to make this happen is not a problem; content creators can help bring your ideas to life. I mean, it's in the name: creating promotional content in interesting and creative ways. Content creators can be hired to help you out; here is how.
What is a content creator and why do I need one?
A content creator is a person who creates any form of content. The content can be entertaining, educational or even both. This is usually some form of digital art, but it can also be written, video, or audio projects. They help with making content that stands out and brings people in using one of the most effective marketing techniques: content creation.
What can a content creator do…
Digital graphics
Traditional graphics
Social media posts
Blog posts
Articles
Newsletters
Brochures
Editorials
And more. If you know what you want made, it is simple to find someone in that niche.
The content you consume, such as the news clips you see every day, the social media posts you have on your for you pages, and even this article you are reading now, has a message that is being conveyed in interesting ways that make it easy to understand. Without realizing it, media has always had a huge impact on your decisions. Also, there can be an advantage in understanding the creator economy.
Why should I hire a content creator?
Have you ever thought of an amazing idea for your business, but when you go to explain it, the words just don’t say what you need them to say? Well this is a common issue, and there are resources to help.
Content creators can take a rough idea and make something great from it. They will help you find the right words to accurately portray your business idea as well as bring in new consumers. The creative ways content creators find to promote your business helps build a community around your ideas.
It is estimated that “92% of brands plan to increase their spending on creators in 2024, and 36% plan to spend at least half of their entire digital marketing budget on creators”. In an article by AdWeek, we can see just how much content creation is skyrocketing and how the market for content is going up. The newer generations have picked up the skills necessary from an early age, sparking their interests in this field, so there are no shortages of all the different content creators you may be looking for.
The one thing that people get confused about is the difference between a content creator and an influencer. There are differences; however, they are often used interchangeably. An influencer is a content creator, but not all content creators are influencers. Influencers not only make their content but also promote things with it. For example, a YouTuber or streamer may be sponsored by a specific brand that promotes within their regular content. Content creators just make the content; even if it is for a brand, they are not a public figure whose presence and interaction automatically make people flock to the brand. Content creators are more behind the scenes, and influencers are the main focus. The way an influencer and a content creator promotes is different too; content creators make the resource while influencers just say something within parameters set by the business sponsoring them.
Eventually, you could work with influencers as well. Once your content creator helps you grow and figure out your branding and you have a product of some kind, you could reach out to influencers who might be interested in or related to your business for a brand deal. You can pay them to promote your product, which can be anything from a game, streaming service, or platform to physical products. You have to make sure the influencers audience will line up with your business (you shouldn't go to a gamer and try promoting makeup brushes). You also should do some background research on who they are as a person, as working with controversial people can have negative effects on your business.
New audience and potential customers
Reaching new audiences and potential customers is something that everyone wants, but a content creator can help make this easy. The content that they make will reach the public drawing in new people to your site. Content creators with a following before hand, will have an even greater chance of reaching more people, by having their fans checking out your site, you gain traction.
Organize your ideas and communicate them effectively
Content creators can look at your business and create what you need. They can help figure things out with you on how to promote or share new ideas with the world. If you have an idea you want made real, content creators can help sort out how to do it.
Generate demand
If you don’t know how to get your business or business ideas out there, content creators can help you find the words. By either working with them or hiring them to make something for you, you will have a much clearer message to give people. Knowing how to say something will go further than what you are actually saying.
Increase Brand Awareness
By having cohesive value-based branding that is recognizable and something that people can remember, you will increase your chances of growing. By being a brand that people can trust and learn from, it makes it easier to bring in more customers.
5 Steps to Hiring the Perfect Content Creator
Here are 5 easy steps you can take to hire the perfect content creator for your business.
Step 1: Determine The Type of Content Creator You Need
This first step is make or break. You need to know exactly what you're looking for.
While some content creators specialize in a few things, most have one main focus. Hiring someone who has expertise in the form of media you are looking for will help immensely.
There are 4 main types of content creators:
Text: These content creators are focused on the written content. They may make blogs, emails, articles, etc. They could either work virtually or in the office, depending on needs, but they have a bit more flexibility.
Audio: This covers audio content like podcasting and audiobooks. There are also innovative content solutions now where by starting a B2B podcast, they can create lots of audio, video, and text content from the show targeting your ideal client to close more deals, easily.
Video: These content creators make professional videos such as promo videos, YouTube videos, ads, and music videos.
Photos: These content creators would have photography or photo editing skills. They can help with social media posts, photo blogs, event coverage photos, and other photography-based projects.
Graphics: These content creators can do anything with design-related content. Infographics, blog post banners, logos, and other graphics.
Content creators jobs are to make content that engages people on sites. These are the things that catch people's attention and make them want to view your site. Finding what works for your business is what you should strive for, so whatever form of content you need, you can find it.
Step 2: Budget The Project
Once you have a project in mind, you can begin thinking about the process. Hiring a content creator to help is essential to making something eye-catching and fun. Depending on the type of project and quality you want, you will have to think about how much it will cost.
With more experience, content creators will want more as opposed to a less professional and potentially lower-quality creator. You get what you pay for in these types of situations. At a higher price point, content creators should have more experience and a better understanding of the industry. With a lower price point, you will still get the work, but availability, quality, and professionalism might be at an expense.
Talking to your team will help you decide what the budget is for the project and how important its quality is.
Step 3: Clearly Outline The Position
By clearly outlining the position you want the content creator to fill, you will get more accurate applications. It’s important to get the best fitting content creators to find your application. The more specific you are in your application questions and outline, the easier it will be.
Before making the post and outline, you want to make sure you know what you want. Do you know what you want from the content creator? If not, that’s alright, you don’t need to know exactly what you want. Just focus on what you need help with. Start by thinking about what the problem is. Are you getting enough traction? Do you have a new idea? Are you and your team simply not creatively inclined? Being aware of some of these things will help you figure out what type of content creator you need.
Once you have a better understanding of the purpose of your content creator, you can start your outline. You might already have the specific need from earlier steps, but to further the application's accuracy, you will want to ask yourself some questions.
Some things to ask yourself:
What type of content creator do you need?
Do you have a certain amount of experience you want? Education level?
What technical skills might they need?
Speed typing for writers
Ability to use specific programs
SEO knowlege
What soft skills are important? Any other skills?
Creativity
Time-management skills
Communication
The marketing skills they should know (SEO, Copyright, Research)
Examples of what they can expect to be making
Is it a part-time, full-time, or freelance position?
What will they get from it? (Salary, benefits, etc.)
Any other final details
These are just some of the things you might want to consider before making a post. After compiling your answers to these questions, you can make a post including that information.
As well as the information about the position, let them know about the company's views and values. Making the company look good will increase positive views and encourage people to share it.
Step 4: Post the Outline
Putting your posting up on a site that will bring in the right people is so important. If you are looking for a full-time position, using sites like Indeed or Alongside will be more beneficial. For a freelance worker, you might consider Fiverr or Upwork.
Posting to the wrong site might confuse people and bring in people who are looking for a job different from what you want. Either way, as long as you make it clear what type of position you are looking for, you will find people looking to fill that position.
Step 5: Reach Out
Sometimes hiring an individual to add to your team can require a lot more training, risk, and management that you may not have time to deal with. One great alternative is partnering with an experienced media production company. This allows you to work with an entire team of experts in content creation and business growth.
Conclusion
In conclusion content creators are so important in the business industry, no matter what you do. Content creators can really help bring in customers and increase awareness. It is definitely worth investing in content creation for your business in 2024!
Now it's your turn. Use these helpful tips to begin your search for a content creator that fits your needs.
Written By Ali Grant
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Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.
