Instagram is one of the most popular social media platforms today. It’s also a great way to promote your music and reach a wider audience. If you’re unsure of what to do with an Instagram account or want to reach more people, here are some great tips!
Keep Professional and Personal Accounts Separate
If you’re a newer artist and want to start branding yourself, it’s a good idea to create a separate Instagram account specifically for your music or your brand, whether you’re a solo artist or in a band. This way, your professional events and ideas don’t get mixed up with your personal life, and this can help fans distinguish between the two.
Keep your account name simple and relevant to your professional name or your band’s name so that you are easy to find. Adding your general location to your account name can also be helpful if you want your local audience to find you.
Here are a few examples from our own social media accounts:
@officialjony @jonystudios
Keep your Account Synced with Your Other Social Accounts
Make sure that all your social media accounts are synced up to Instagram. This means that when you post something to Instagram, it can also be posted to other social media accounts such as Facebook, Twitter, and Tumblr. This way all of your social media will be on the same page, and you can gain more traction on multiple platforms.
Post Relevant Photos, Videos, and Stories
Keep your posts simple and relevant to your brand and music. Let your followers know about gigs, special events, and merchandise.
Keep a consistent schedule of when you update your account, it’s wise to update often, but not too often where it gets annoying.
Posting later in the day is also helpful, as posts seem to get more engagement from noon to evening.
Engage your Community
Set up things like Q&A’s, polls, and questions. Reply to comments and follow back your biggest fans. Keeping engaged with your community will bring excitement to your Instagram activity and grow your following.
Conclusion
There are many ways to grow your following on Instagram, and these tips are a great first step. There are also many other things you could do, such as tagging your locations, and paying for an insight to your followers.
It’s also important to remember that your followers follow you for a reason, and you need to keep it up to grow your platform even more!
If you need any help creating your music or growing your following, contact us here. We would love to add massive value to your brand.
So did any of these tips work for you? Let us know!
- By Julianna Martinek
