5 Steps to Create the Perfect EPK for Musicians

An electronic press kit, or EPK, is a means of showing off your work to promoters. Think of it as an audiovisual resumé that markets you to your target audience. Whether you want to get your music on a streaming platform or score a spot on the bill at a music festival, an EPK can help you reach your goals as a musician.

EPK VS. ARTIST WEBSITE

Not to be confused with a website, which is geared toward fans who recreationally enjoy your work, an EPK is a straight-to-the-point method of letting industry connections get to know you from a business perspective.

Interested in learning how to make or improve your EPK? Below are five tips to help you:

1) COVER THE BASICS

One of the primary purposes of an EPK is to help your target audience reach you. Make sure you simplify the process by making your email, phone number, social media, website, and other relevant contact information easily accessible. Also, ensure to include a bio that gives insight into what you’re all about while also taking the opportunity to pitch your uniqueness to your audience. Many artists include two biographies in their EPKs: one short and one long. Quick facts that the press can use should be included in the short bio, while the long bio can go deeper into your story as an artist, which also can be used as promotional material.

2) SHOW YOUR WORK

It’s time to show off what you’ve got. Displaying tracks, album art, and music videos is key for your EPK, so make sure they take centre stage. It is important to stand out so make sure your tracks are professionally mixed & mastered, this can make your track stand out among the rest. List your most popular releases first, as music promoters likely won’t have the time to stream your entire discography when deciding whether they want to take you on or not.

Don’t forget to include projects featuring your music as well. This way, you can give promoters a sense of how your songs have been used in the past and how they can display them in the future.

3) INCLUDE REVIEWS AND ACHIEVEMENTS

While your work should speak for itself, featuring external opinions makes it so it’s not just your word convincing promoters you’re worth their time – other people agree. Professional endorsements hold immense value when marketing your work in an EPK, especially if they’re well-known names giving their input.

4) SELECT HIGH-QUALITY VISUALS

Just because an EPK is an industry document doesn’t mean you’re limited to a text-laden PDF document, rather the opposite. Use images and videos to capture your audience’s attention and give a better idea of your artistic aesthetic. Including a video introduction, pictures of your stage setup or tech rider, promotional shoots, or even performance clips can help promoters get a sense of how to portray you in the media. Pro tip: ensure promotors can download the images from your EPK so they can use them.

5) HIGHLIGHT IMPORTANT DATES

Including a calendar or list of important upcoming dates lets promotors know when they can contact you for an interview or book you in for gigs in the future. Showing your performance calendar gives the reader a sense of your demand as an artist. You can also include release dates, interview appearances, and meet-and-greets, among other future resumé events.

CONCLUSION

An EPK can help you immensely as an artist when building connections in the music industry. From helping you get your band on a ticket when starting to helping you reach out to more prominent names to get featured in the press, an EPK is essential for public relations and marketing. Hopefully, these five tips will help you in crafting the best EPK you can

Written by Midhat Mujaddid

Do you have an EPK? Will you be adding any elements to yours? Let us know in the comments!

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Top 10 Rap Songs That Revolutionized Pop Culture

There are so many rap songs in pop culture that are praised for their beats. How many songs have hyped you up, had you waiting for the beat drop, and just livened the room? 

In the last decade, rap music has revolutionized its production, borrowing from many genres including trap, grime, drill, and more. 

Here are 10 rap songs (in no order) that we think embodied this all!

1. “March Madness”- Future

There is no denying that this song blew the charts back in the summer of 2015. The song quickly became a popular hit, played by famous athletes, parties, clubs, and even college basketball games as noted in a Billboard article by Patrick Lyons in the billboard.

 Even more, “March Madness” is also not just another empty pop song.

 If you listen to the lyrics, you will see the deeper meaning there is to the song, with lines referring to the unfortunate recent police shootings at the time. 

What’s so amazing about the success of this song is the fact that it was not even promoted, or even sold as it was part of a mixtape. This was the beginning of the streaming and digital era where artists just released their music and let social media do their marketing which actually made “March Madness” even bigger! It was a shift in pop culture that is truly timeless. 

 March madness- Future

Producer- Tarentino 

2. “212”- Azealia Banks

Azealia Banks’ song “212” was a refreshing addition to the rap game with her flawless rapping over an upbeat house beat instrumental. This song is so catchy and unique, it was constantly played on the radio at the time. 

Although she may be controversial, there is no denying her talent. Many people stand by the belief that the song remains instrumental to pop culture and was even added to Billboards “Top 100 influential rap songs of the last decade!”. 

What makes “212” is the unforgettable hook “this sh*t been mine, mine”, fused together with the futuristic beat made by producers Luncine and Jacques Greene.

 An article in the billboard emphasizes how the song was truly one of a kind with its seamless mix of the genre’s hip hop and electro house.

 Not to mention, the outrageously simple, yet creative black and white music video that went viral along with the song. Watch the music video below to understand what we’re talking about!

Producer- Lazy Jay

3. “Trap Queen”- Fetty Wap

How would a song like this not get big? Fetty Wap’s lovely melodic vocals, blasting trap beat, and lyrics confessing his love for his “trap queen”, what more can you ask for?! It is no surprise that this song was THE song of the summer. Fetty Wap made hit after hit in 2015-15, but when the world needed him most… vanished!

If you think about it, this song defied many of the rules rap artists follow to become popular. No wonder it was so big and resonated with so many listeners around the world.  It can be argued that the song romanticizes this difficult lifestyle but when you listen carefully it is clear it is pretty self-aware as discussed in vox.  Listen to the song in the link below for a major throwback!

Producer: Tony Fadd

4. “Alright”- Kendrick Lamar

On the complete opposite side of rap, comes the ANTHEM of a song called “Alright” by Kendrick Lamar. This song reflects  Black American trauma, resilience, as well as strength with the reassuring chant of the words “We gon’ be alright” over and over again. If you want to learn more in-depth about what this song means to Black Americans, check out this article by National Public Radio.

Personally, anytime I listen to this song I am put into a great mood with the optimistic lyrics and beat. The song is produced by Pharrell and if you listen closely, in the beginning, you can hear Pharrell's signature 4 beat start! In addition, Kendrick’s flow is just out of this world, spitting out verse after verse of meaningful lyrics and rhymes. 

This is definitely a song that will stand the test of time and become one of those essential classics that will be passed down generations!

Producer: Pharell, Sounwave

5. “Sicko Mode”- Drake and Travis Scott

Now, let us move a little bit closer to the present with Drake and Travis Scott’s recent 2018 hit, “Sicko Mode”. There is almost no way you haven’t heard of the song with the way it was replayed on the radio and viral on social media. There is no doubt that “Sicko Mode” was anything but the hit song of the summer.

What’s amazing about the song is how it actually has 4 beats that were made with a team of producers including Hit-Boy, Tay Keith, Cue Beats, and more (Flypaper). Looking at an article by Flypaper, I was truly shocked at how intricate the production that this amazing instrumental involved. From sampling a dubstep track, an ominous vibe made with minimal piano, a warped synth bass line, it was truly overwhelming to read! 

Rap production has revolutionized creativity behind rap beats, and sometimes outshines rapping/lyric performance! If you want to learn more about beat production, check out Jony Studios. 

6. “Bodack Yellow”- Cardi B

Cardi B’s song “Bodack Yellow” was a hit that constantly played on the radio and was the debut that made her career. “Bodack Yellow” was so popular, it literally made history as the longest a solo women had a rap song running in the charts since Lauryn Hill’s song “Doo Woop” 22 years ago (soundonsound)! 

What’s unique about the song is how minimal the production involved was.  

It was simple, a memorizing flow borrowed from Kodak black’s “No Flockin”, combined with Cardi’s B’s vocal charisma and strong beat produced by Fight club Studios. Personally, what makes the song for me is the amplifying bass of the beat which further emphasizes the power in her lyrics. 

Producer(s); J. White Did it, Laquan Green

7. “Mercy”- Kanye West ft. Big Sean, Pusha T, 2 Chainz

This song no doubt changed paradigms in not only hip hop but in pop culture in general. In “Mercy”,  4 strong rappers sort of competing with each other verse after verse, each able to hold it out on their own. 

Just recently a debate started among hip-hop artists on who they think had the best verse, 8 years after the song was released after 2chainz brought it back up. Obviously, every artist gave their all and each gave us all strong (and funny) lines like 2 Chainz line “coupe the colour of mayonnaise” (complex).  

Take a listen to the song and comment who you think had the best verse?

Producers: Mike Dean, Mike Will Made it, Kanye West, Hudson Mohawke 

8. “If you know you know”- Pusha T

It may be too soon to say, but “If you know you know” by Daytona might go down as a classic with the way it tastefully went back to the roots of hip hop. Not only is the song a bass-heavy banger, but the lyrics of the song paints a story that goes in-depth on the complex experiences that come with being in the drug-dealing world (Flypaper). 

The track borrows many of the factors that everyone loved from Kanye West’s classic “My Beautiful Dark Twisted Fantasy”. The lyrics of the song are strong, the bass amplifies perfectly in speakers combined with a beat that shows nothing but passion(flypaper). 

Producer: Kanye West 

9. “Day and Night”- Kid Cudi

Back when MTV music was THE most important platform for music, I remember first hearing this song on the top 10 list and falling in love with it. The song truly planted the seeds for a shift in popular hip hop artists at the time and is still influential to this day.

Not to mention the music video that perfectly fit with the vibe of the song with the neat animation transitions that helped bring Kid Kudi’s vision into reality. 

The beat of the song had a certain magic to it that is so recognizable and unique. 

 Kid Cudi poured his emotions on the song and it eventually became a voice for youth making their way through the world and going through the same thing.

Producer: Dot da genius 

10. “ Heartless”- Kanye West

It is clear Kanye West’s whole 808 album was extremely influential to hip hop artists to this day. It was a blueprint to many popular artists to this day such as Drake, Kid Cudi, Travis Scott, Future, and more. “Heartless” remains a nostalgic banger for many hip hop listeners and was an outlet for the emotional vulnerability which was new to rap at the time (Pitchfork). 

The song included an innovative auto-tune on his vocals which was really just an extension of the song’s beautiful 808s beat. ”Heartless” included many instruments that were unfamiliar in rap songs such as pianos, gospel, ad-libs with production that made it all sound unworldly. Read more about how this album substantially changed hip hop on PitchFork. 

Producer- Kanye West, No I.D

Conclusion

It is amazing to take the time and look back at the hip hop industry and see how many innovative and unique songs revolutionized pop culture around the world! The genre is truly more diverse than it is made out to be and is just going to keep on growing. 

What were your favourite songs listed, and is there any song mentioned that you don’t agree with? Comment below!

By Itman Hassan

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If you need further help creating your own music, we offer audio production services that will help you elevate your sound and bring your song to life!

We look forward to being a part of your success.

Contact us here to get started.

Andrew Scheps Mixing Tips

Grammy-winning mix engineer Andrew Scheps, is one of the biggest recording and audio engineers in the industry today. Andrew has a background playing the trumpet and completed a Recording Engineering Degree at the University of Miami.

His career began interning at two studios in New York and California, before becoming a synclavier specialist working on the road with big acts like Michael Jackson and Stevie Wonder and it only went up from there.

Moving to LA in 2001 he began working closely with another incredible producer Rick Rubin (stay tuned for another Industry Legend Spotlight Blog) where he made news mixing the Red Hot Chili Pepper’s album entirely in analogue.

Since then he has worked with a star-studded list of artists including Adele, Black Sabbath, Metallica, Justin Timberlake, Jay-Z, U2, Iggy Pop and more! 

Since then Andrew Scheps again ruffled industry feathers by going the opposite direction and making the decision to mix entirely “in the box”, that is, without any analogue gear, entirely on a computer. Despite such a drastic change, Andrew still maintains the top quality sound and music philosophy that got him success originally. 

To be such an incredible and experienced engineer and still being willing to share his insights is really inspiring to us at Jony Studios, and it is our pleasure to share some of our favourite tips he’s shared over the years. 

*With all mixing tips, there is no one size fits all. These recommendations come from one of the best mixing engineers working with some of the best musicians and recording engineers therefore if your samples don’t work quite as well don’t worry! Using your own ears to find the sound that YOU love is much more important than copying a legend exactly. Even Andrew Scheps won’t have the exact same settings or plugins on any two projects* 

Vocal Mixing

Vocal mixing can be one of the most intimidating aspects of a new song. Regardless of if it is your voice, a friend or a client, the vocals are (almost) always front and centre in the mix, and you just know they have to be perfect. 

Just getting your vocals to cut through and be in front is the first step, and Andrew Scheps, known for using a lot of parallel processing in his work, has just the ticket. This tip features only techniques “in the box” so it’s very easy to recreate at home even if you’re just starting out. 

The first chain is very simple: 

First

Cut low end at around 100hz with a very wide shelf cut of less the 3.0db and boost the high end at around 8khz of around 3.0db

Second

Heavily compress the high end with a threshold around -36.0db above 1khz with a soft knee and ratio around 4.0/1. Your attack and release should be quite high as well, around 10ms and 120ms respectively

Third

Boost the low end with another eq at 100hz at around 2.5db and cut a little top end at 10khz, around 1.5db

With this technique, a vocal can cut through even the more dense mixes with clarity. Using just the first two steps in the chain, you are essentially compressing just the high and mid of the vocal chain. These areas greatly affect the presence and comprehensibility but also add in a lot of air, or harshness. In order to level the vocal out again and remove the harshness while maintaining clarity, the last step of the vocal chain eq’s a slight low pass, low boost filter leaving you with a hyper-compressed but pleasant and stable vocal. 

Bass Mixing

As always, the first step to getting a guitar/bass tone that you like is making a great sample. Recording and playing a great take is essential, there is a lot you can do while mixing, but fixing a poor sample will always turn out worse than polishing a great one. 

Again, Scheps is a big fan of parallel processing to produce the sound he wants. In the case of an aggressive and fast bass, it is a common misconception that heavy distortion is what brings the energy. Scheps argues that the attack, or actual sound of the physical strings (in a recording) provides much more character, rhythm and energy. If you’re looking for the feeling that bands like Green Day get with their punk bass, try this parallel processing technique. 

First

The first chain is a simple eq boosting the mids by 5-7dbs around 1.75khz

Second

The next independent chains are where the distortion really comes in (you didn’t think we forgot about it did you?). Using several different amps, or characters also help to fill out the booming low end of a good bass section, therefore layering these should be the next step. 

Third

Finally, all three should be fed through a final processing chain, first drive some of the low end with a multiband compressor. Follow that with another multiband compressor, this time slightly leveling the whole frequency range, and finally top it off with an eq bringing up some more low end at around 700hz boosting around 3.0db

Guitar Mixing

Guitar’s are also unique in that they are often a focus of a track alongside the vocal. Especially in the case of rock or metal, a heavy distorted power chord or triad can often fight with the vocal for space in a mix, another difficult challenge for any mixing engineer. 

For Andrew Scheps, compressing and eq are also essential, but the final solution in some cases is panning. 

To start, it’s important to remember that certain plugins, or analogue gear for that matter, are meant to be used around a certain frequency. There are a very large amount of vocal processing plugins including enhancers, compressors and eqs. For the exact same reason why your guitars and vocals might clash, those same plugins might work just as well on guitar! Guitars occupy a very similar frequency space to vocals therefore some of the vocal processing tips gone over earlier can also work here!

Another thing to remember is that guitars inherently are an extremely resonant instrument. Here more than ever it is essential to get a great take because trying to take out too much fuzzy distortion during the mixing process can be difficult when so many other clean frequencies and the sound of the pick are up there as well.

Parallel compression can again really help mixing guitars without changing their sound too much and there really isn’t any single chain or tip here. 

First

Boosting some low end around 600hz slightly can really bring the tone of a guitar to life, but again be sure not to get too heavy with this as it can significantly change the energy of a take.

Second

Using very minimal parallel compression next is necessary in some cases to level the sound again but again, too much will be very detrimental. As stated regarding bass, the attack of an instrument is very responsible for the energy groove or aggression (depending on what you’re going for) so a flat guitar part can just feel lifeless. 

Once you have all this down with a solid take and the energy you want it’s time to position it in the mix. Especially with a busy or heavily distorted guitar part you might again notice the guitar and vocals fighting with each-other. While more eqing can help, Andrew Scheps has also come up with a unique solution. 

You guessed it, panning. An unbalanced mix is far from pleasant but by panning the guitar part, or other mid range heavy element, you leave more room for the star of the show, the vocals to shine through. Using this technique is very tricky and should only be used when absolutely necessary however using some reverb panned to the opposite side will greatly help keep imbalances to a minimum. Try panning other elements including backing vocals opposite the main guitar part as well to make sure the mix has a perfect balance at the end of the day. 

How to prepare for a session

Preparation is another one of those things that most professionals would just say takes practice. Getting ready for your first, fifth or even 100th recording session can always be stressful. 

Take it from the words of Andrew Scheps himself from an interview with Your Audio Solutions 

“Preparation.

You can never do enough preparation.

You need to have everything in your head and written down. For example, which microphones to use, placements, which preamps to use and where to put them all so you can get to the vocals really easily.

Where to put the musicians and one of the most important things, their headphones. How are they going to hear and see each other because that is the biggest thing to get a good recording - making the band feel comfortable. If they can’t hear what’s going on they can’t play. Every single aspect of that has to be right. 

Show up early, be completely ready to go, so if someone walks in and sits down by the drum kit you are ready to hit record.

You can’t decide everything in advance because the session goes how the session goes. But it’s good to have planned out as much as possible beforehand so you can react to the chaos and still be able to record. No matter what changes. For example, if they decide to record the drums in the control room, you can do that and make it work because you have everything under control. “

Conclusion

By taking just a few minutes to hear Andrew Scheps speak about his craft it is so clear just how passionate he is. It is that kind of energy that greatly inspires us at Jony Studios, and I hope it inspires you too. All these tips and many more are available on the internet through countless interviews, videos and online courses, mostly for free! We would like to thank Andrew Scheps for his great contribution to the industry, not least of which through the sharing of his expertise but also through his work on some of the most famous, and well-loved albums in the past 20 years. 

If you are interested in hearing more music, mixing, and marketing tips be sure to keep up to date with us on social media and keep checking our website for more blogs like this. In addition, check out our services page for more information on what we can do for your music career. 

- By Erik Steiner

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If you need further help creating your own music, we offer music production services that will help you elevate your sound and bring your song to life!

We look forward to being a part of your success.

Contact us here to get started.