10 Best Podcast Production Companies

As podcasts have risen in popularity, many brands want to create a podcast for themselves. Developing a podcast can be a complex task, which is why many people will outsource this to a podcast production company. By doing this, you benefit from the expertise and experience these companies have.

Many options are available on the market, making it hard to narrow it down to just one. They all differ in styles, approaches, costs, and more. Some might be full-service whereas others focus on certain aspects of the product process. Ensuring you do your research and that the company checks all your boxes is important.

What is a Podcast Production Company and What to Look For?

In simple terms, a podcast production company is a company that helps other brands with creating their podcasts. This involves many aspects of the process such as production, advertising, editing, recording, scriptwriting, equipment preparation, artwork, guest coordination, and much more. A podcast production company will help you create engaging content while streamlining the process. When picking a podcast production company, there are many things you should consider.

First of all, the company's experience is key to consider. A company that has done this many times before is more likely to ensure results that you’ll be satisfied with. Make sure to look at case studies and testimonials. You also want to look at the results. See if they have positive google reviews from previous clients and that the services align with your business goals. This will give you an idea of what you will get in return from their service. Finally, consider how much they know about your content and industry. They might be a well-experienced podcast agency but have no idea what your industry is about. This can make it difficult for them to help bring your podcast vision to life. Of course, price will be a consideration as well. Every company differs in the prices they charge and whether it's monthly or per episode. Set a budget and ask for quotes as you do your research.

Now that we have discussed what a podcast production company is, we have compiled a list of the top 10 best podcast production companies.

1) Jony Studios

Jony Studios is a marketing-focused media production company, specializing in B2B podcasting and audiobook services. Their main focus is helping B2B companies drive growth through podcasting and content creation.

They have worked with some of the most popular podcasts in the business space, including Freakonomics hosted by Stephen J. Dubner. Jony Studios is trusted by Amazon, Penguin Random House, the University of Waterloo, and many other businesses ranging from start-ups to larger organizations. They help with the entire podcast process allowing you to work together remotely.

Jony Studios collaborates with you as your podcast partner. Through their ongoing managed services, all you need to do is engage in a weekly or bi-weekly conversation, and they take care of everything else. This includes finding ideal clients to feature as podcast guests on your show, as well as building an audience within your target customer niche. They provide support in hosting, managing, and crafting SEO-optimized written, audio, and video content for every episode, all designed to help grow your B2B business.

They offer flexibility by customizing the strategy and approach based on their client’s changing needs and goals. With over 10 years of media production and B2B marketing experience, they can help drive sales, increase brand awareness, and maximize lead generation efforts.

Services Include:

• Strategy

• Scheduling

• Show Preparation

• Equipment Recommendations

• Podcast Cover Art

• Intro/Outro (with background music)

• Ad Spot Scripts/Voiceover

• Guest Coordination/Communications

• Directory Submit (Spotify, Apple, etc.)

• Audio/Video Production

• Show Notes

• Uploading/Publishing

• Video Clips

• SEO Blogging/Written Assets

• Marketing/Promotion

2) Resonate Recordings

Resonate Recordings is a full-service podcast production company for businesses and storytellers. With Resonate Recordings, you will benefit from one-click publishing on their hosting platform. In addition, you will get a free podcast microsite when you work with them. Resonate Recordings prides itself on using innovative technology to achieve the highest quality and maximize efficiency. They take care of everything from cover art to equipment to marketing and much more.

Services Include:

• Podcast Directory Setup

• Podcast Music

• Podcast Artwork

• Audio Trailer Episode

• Video Trailer Episode

• Voiceover

• Consulting (equipment and creative)

• Podcast Website

• Podcast Producer Services

• Mixing, editing and mastering

• Show Notes

• Transcription

• Audiogram and Videogram

• Social Media Marketing

3) Freedom Podcasting

Freedom Podcasting is a podcast production company tailored to forward-thinking artists, entrepreneurs, and companies. Working with Freedom is very simple, all you have to do is record your podcast episode, send it to them, and wait 3 business days. They will take care of all the editing and publishing for your episode.

Services Include:

• Audio Podcast Production

• Launch Strategy

• Show Art Design

• Episode Art Design

• Meta-Tagging

• Search Engine Optimization

• Show Ideation and Execution

• Directories Submission

• Distribution System

4) Quill Podcast Agency

Quill is a full-service podcast agency that makes it easy for brands to create, launch and grow successful podcasts. They are an award-winning podcast production agency specializing in branded content. Quill has worked with global brands such as Interac, Expedia, Yelp, TD, SickKids, and much more to create compelling audio that drives measurable results. They focus on the full process from ideation to production and marketing. Quill recognizes that podcast success doesn’t end with a high-quality podcast. That is why they focus on post-production services using quality data-driven marketing tactics with a strong focus on audience growth.

Services Include:

• Podcast Branding and Strategy

• Series Conceptualization

• Episode Planning and Scription

• Audio Editing and Production

• Distribution to Major Podcast Channels

• Podcast Analytics

• Audio Recording

• Transcription for SEO

• Audience Growth and Development

• Content Repurposing

• Guest Media Kits

• Live Podcast Episodes

• Advertising Campaigns

5) Sweet Fish

Sweet Fish is a media brand agency that helps B2B marketers produce content across multiple channels including podcasts. They are focused on breaking away from traditional content marketing that is copycat, commodity, corporate, and chaotic. Sweet Fish exists to help companies become their market's “favourite follow”.

Services Include:

• Full Production of Trailer Episode

• Publishing to All Major Podcast Platforms

• Music

• Intro, Outro, Ad Spot Scripts and Voiceover

• Social Media Posts

• Podcast Briefs

• Editing

• Guest Booking

6) Lower Street

Lower Street is a full-service agency that handles all of your podcast production and marketing needs from start to finish. Lower Street is focused on helping B2B companies of all sizes through narrative or story-based podcasts. With Lower Street, you could have your podcast out in as little as 2 months.

Services Include:

• Podcast Launch Service

• Narrative Podcast Production Service

• Podcast Editing Services

• Private Podcasting

• Podcast Show Notes

• Podcast Promotion

• Video Podcasts

7) Pacific Content

Pacific Content is a leading podcast production company that has worked with many notable brands including Audible, Slack, Rogers, Dell, and much more. They focus on creating influential podcasts that allow brands to make deep connections with listeners. They create premium audio storytelling and assist with all aspects of the process.

Services Include:

• Podcast strategy & development

• Production & sound design

• Audience development

• Paid media & podcast integrations

8) Fame

Fame is a UK based B2B podcast production company that helps companies generate a more qualified pipeline while becoming famous in their niche. They are focused on generating profitable podcasts for growth-focused B2B businesses. They help with strategy, guest bookings, training, and much more. The idea is that they do all the work and you get all the “fame.”

Services Include:

• Strategy

• Guest Booking

• Trailer Production

• Editing

• Podcast Directories

• Marketing and Promotion

• Video Podcast

9) Content Allies

Content Allies is a global leader in B2B podcasting creating revenue-generating podcasts for brands and companies. They have worked with leading companies including Meta, AWS, Cisco, Siemens and more to launch, produce, and promote. They serve enterprises, startups and SMBs. Content Allies is a full-service agency that will take care of everything from A-Z while you simply have conversations.

Services Include:

• Strategy

• Production

• Guest Scheduling

• Organic Promotion

• Advertising

• Show Prep

• Equipment

• Artwork

• Directory Submissions

• Show Notes

• Video Clips

• Uploading and Publishing

10) PodThrift

PodThrift offers affordable podcast production services from polished editing to strategy and promotion. This is a great option for those new to podcasting who don’t have a large budget. They take care of all you need to succeed. They also have a 30-day money-back guarantee if you are not satisfied with their service.

Services Include:

• Podcast Editing

• Publishing and Distribution

• Podcast Repurposing

• Promotion

• Launch Strategy

• Analytics Reporting

• Strategy Sessions

• Guest Scheduling

Conclusion

Starting a podcast can be a very complex process but it’s important due to the impact that a successful podcast can have on your business. That is why hiring a podcast production company is beneficial for many brands wanting to enter this space. Now that we have listed the 10 best podcast production companies, reach out to a couple that matches your needs and set up those conversations.

Written by Kaitlin Duong

-

Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.

14 Tips for Creating a Successful Podcast

Podcasts have surged in popularity as a favoured avenue for individuals and businesses to grow their brands and connect with their audiences. This increasing popularity has led to a saturated market with millions of podcasts all over the world. Standing out and succeeding in this competitive environment poses a challenge.

Being able to create a successful podcast requires skill, planning, time, and investment. A successful podcast will allow you to truly connect with your audience and build a loyal fan base that will tune into your weekly episodes. Yet, attaining this level of success is no easy task. First, let's talk about what a podcast is and what defines a “good” podcast.

What is a Podcast and What Makes a “Good” Podcast?

A podcast is an audio program that you can subscribe to and listen to on your phone. Podcasts usually release episodes on a regular schedule and are focused on a specific topic. They are very similar to radio shows but have the flexibility of on-demand listening.

What makes a “good” podcast is very subjective. Everyone’s definition differs but some fundamental aspects contribute to its success. For example, an engaging host is always essential. If your host isn’t able to engage the audience, you will struggle to gain traction as a podcast. Having a relevant and interesting topic is another factor. These are just some examples and below we have put together 14 tips for creating a successful podcast.

1) Have An Engaging Host

As previously mentioned, an interesting and engaging host is a key first step to creating a podcast. There isn’t a singular set of qualities that defines a good host. Much of it has to do with how you talk, present, and carry yourself. Engaging your audience is incredibly important to maintain attention throughout long podcast episodes. Below are some important characteristics that a host should have among many others:

● Passion and knowledge for the podcast topic.

● Ability to make guests and listeners feel comfortable and heard.

● Be yourself and authentic.

● Ability to find the right guests.

2) Pick your Niche

As previously mentioned, you need to pick the right topic. Attempting to target everyone isn’t beneficial; instead, find a topic that resonates with your target audience. For instance, a cosmetics company might create a podcast talking about the beauty industry while a student influencer could offer advice and talk about their university journey.

Knowing your target audience and picking a topic that resonates with them will ensure interest and engagement in your podcast. Not only should your target audience be interested, but you need to pick a topic that you are passionate about. Failure to do so might result in a lack of compelling content.

Remember, do your research. With the over saturation of the market, you need to make sure your idea will differentiate itself and stand out amidst a competitive market.

3) Choose the Right Guests

Choosing the right guest for your podcast is pivotal in gaining attention and sustaining growth. If you feature guests with large followings, this can be a great way to bring attention to your podcast. However, you must ensure your guest aligns with your podcast. That is, they need to be relevant. Pick a guest your audience wants to hear from and is knowledgeable about your podcast topic. Otherwise, your guest and podcast will have a mismatch and likely not be of interest to your target audience.

Targeting popular guests can be a difficult task. Mastering the art of delivering an effective pitch for your podcast is an important skill to have. Once you pick the right guest, you can create short clips of the episode and use this on social media for promotion.

4) Post Regularly

Once you start a podcast, creating a posting schedule is imperative. Whether this is weekly, biweekly, or monthly, you must be consistent with content release. Once you start to build a following, listeners will expect regular content from you. Irregular postings will lead to confusion and frustration among listeners. Keeping a regular schedule allows for consistency and loyalty to develop.

However, it is crucial to not overcommit yourself. Set a reasonable and achievable schedule. A schedule will help with tracking deadlines and strategizing content for future releases.

5) Quality

Quality is key. As mentioned before, you need a regular posting schedule but do not prioritize quantity over quality. Quality refers to the audio, the flow, the conversation, the editing, etc. Make sure you take the time to plan, produce, edit, and handle post-production. Making sure you invest the time into these factors can make the difference between a high-quality professional podcast and an amateur one.

Although it can be expensive, make sure you purchase the right audio equipment. Getting the right equipment can be essential in developing great sound quality. A poor-sounding podcast can be the reason listeners drop off your podcast.

6) Be Relatable

Connecting with your listeners is so important. Nowadays, authenticity holds significant value and embracing your true self will allow your listeners to form genuine connections with you and resonate with your stories.

Adopting a persona can appear as disingenuous and this can deter people from your podcast. A lack of authenticity can hinder the perceived value of your podcast.

7) Provide Value

There are many different types of podcasts around the world. Some are for educational purposes and some are simply for entertainment. Whatever the purpose is, your audience will only listen to your podcast if you are bringing them value. What are they going to take away from your podcast? Are they going to learn something new, are they getting advice, or are they simply getting a good laugh?

Listening to a podcast takes time out of your day. So, if you cannot provide any value to your listeners, they will likely stop listening to you over time.

8) Promote Your Podcast

You may have an amazing podcast, but it only matters if people know about it. When you decide to start a podcast, leverage social media, your website, etc. to inform your audience.

Continuously promote it, post short clips, and use guests to cross-promote. This can help to stimulate growth if you use effective marketing strategies.

Beyond marketing your podcast, ensuring good SEO is essential. If you can achieve this, you can drive more traffic to your website where you can feature information on your podcasts including previous episodes, transcripts, etc. You also want to make sure your podcast is optimized for search. This might entail optimizing the episode title, description, show name, etc.

You can use a full-service B2B Podcast Partner that can handle the entire process for you, from finding your ideal client to network with as a podcast guest on your show, to building an audience of your ideal customer niche. They can help you host, manage, and create written SEO, audio, and video content from each episode to grow your business.

9) Interact With Your Audience

It’s great if you have a loyal fan base that regularly listens to your podcast, but it is important to interact with your audience to deepen that loyalty. Develop a strong social media presence whether that be on Instagram, TikTok, Facebook, etc. Use these platforms to talk to your audience, keep them up to date, have conversations, and build a genuine community.

Encouraging listener participation by soliciting questions that can be used in future episodes can deepen engagement. For example, if you have a podcast centred around career advice, inviting listeners to submit personal questions they have regarding their careers enables them to feel more involved and valued. By addressing these questions in future episodes, you can demonstrate genuine concern thus fostering a stronger connection.

10) Tell Stories

Stories are a great way to connect with your audience while creating entertaining content. A strong storytelling ability can truly captivate an audience and keep them engaged. Think about the topic of your episode, and what you are discussing. Find a story in your life that relates to the topic and tell it. This allows the audience to better connect with you and understand the topic in an interesting light.

11) Planning is Key

Podcasts are meant to be natural and a casual conversation between guests and your audience. Despite this, it is important to plan and structure your podcast in advance. We still want the conversation to flow but it’s important to have a rough script or notes in case the conversation goes off track. You only have so much time in your podcast so you need to make sure you cover all your points. Planning will allow you to do so and maintain a consistent structure for your episodes.

12) Be Flexible

Starting a podcast is not an easy task. You might have to fail before you succeed. You have to be flexible if you want to achieve success. If you choose a niche that doesn’t end up working, be able to acknowledge that and move on. You might have to try multiple topics before you find the right fit for you.

Being flexible also means trying new things. You may have a good topic that works for you, but you must incorporate new trends that relate to your current theme in order to stay relevant. There are many viral trends online that you can capitalize on to drive growth and popularity for your podcast.

13) Call To Action

In creating a podcast, having actionable content can be vital for success. You might be educating your audience on a topic but having something they can act on helps them to be more engaged.

For example, if you are teaching your listeners how to become an influencer, you might give them directions on how to do this. You can provide them with articles or examples to reference and research. Provide them with resources they can use to learn more. You might give them the task of creating a short video that utilizes current trends. Asking your audience to execute something based on what you taught them is a great way of furthering that interaction with your viewers.

14) Make Sure Your Guests Are Prepared

As we discussed, featuring guests is a great way to gain new viewers from their following. Guests allow for new insights and valuable conversations. You want to make sure this feels natural and has an easy flow.

To ensure you get the most out of featuring a guest, you need to make sure your guest is prepared. You can provide them with questions in advance, notes, or a general outline of the episode. This will allow them to prepare stories, ideas, and responses so they have something to talk about during the episode. You don’t want to be caught in a situation where your guest is unsure of what to say or isn’t able to bring the best content. This allows for a more relaxed, enjoyable, and well-structured conversation.

Conclusion

It takes time and patience to build a successful podcast. Sometimes trial and error is key. Just remember, podcasts are a great way to share your story, and passions, and build a community. If you take these 14 tips, you will be on your way to creating a successful podcast. Now, it’s time to ask yourself, what untold stories and perspectives will your podcast unlock?

Written by Kaitlin Duong

-

Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.

How Starting a Podcast Can Grow Your Business

Podcasting is one of the fastest-growing media channels worldwide. According to a report by Forbes, there are now over 5 million podcasts and 70 million episodes to choose from in 2023. The United States is the biggest market for podcasts, with 100 million people actively listening - up from 82 million in 2021. This makes podcasting a great place for businesses to reach their target audience. In fact, podcast advertising revenue is expected to go from $1.4 billion in 2021 to $4 billion by 2024.. with these impressive statistics, it's no surprise that more and more businesses are leveraging podcasts as part of their marketing strategies.

If you are now interested in creating a podcast for your business and have no idea where to start, check out this article, it is a detailed step by step guide on how to start your podcast.

Let’s get into the:

10 reasons why starting a podcast can help you grow your business:

1. Reach a broader audience: A podcast allows you to reach a larger audience and connect with people who might not have discovered your business otherwise. With podcasting, you can reach people while they're driving, exercising, or doing household chores, which makes it more accessible than other forms of content.

2. Establish authority in your industry: Creating a podcast allows you to position yourself as an expert in your industry. By sharing your knowledge, insights, and opinions on relevant topics, you can establish yourself as a thought leader and gain credibility with your audience.

3. Build trust and loyalty: When people listen to your podcast regularly, they'll start to feel like they know you and your business personally. This creates a sense of familiarity, which can lead to increased trust and loyalty.

4. Increase engagement and customer retention: A podcast allows you to engage with your audience on a more personal level. By discussing topics that interest them and answering their questions, you can build a relationship with your listeners that keeps them coming back for more.

5. Generate leads and sales: Podcasts can help you generate leads and sales by promoting your products or services within the show. According to a study by Midroll, 63% of podcast listeners bought something a host had promoted on their show. Don’t start a podcast for the only purpose of selling, however if you add value, build your listeners, it will be a lot easier to have new clients coming to you.

6. Repurpose content: Podcasts can be repurposed into blog posts, social media content, and other forms of content, which can help you save time and maximize your reach. One great podcast episode can turn into lots of different content pieces to reach people all over.

7. Low barrier to entry: Starting a podcast is relatively easy and inexpensive, especially compared to other forms of media like TV or radio advertising. Anyone can start a podcast, and now with AI it has made it even easier to get ideas, talking points, etc… to get up and running. We help successful businesses, entrepreneurs, and leaders throughout the entire podcast creation process on a professional level, who don’t have time to do it themselves. However, if you are just getting started you can definitely take it on.

8. Differentiate yourself from competitors: Podcasting is still a relatively new medium, so by creating a podcast, you can differentiate yourself from competitors who aren't yet using this form of content. However, it is becoming more popular, so it's essential to lean into your uniqueness. I recommend focusing on personality and value. Don't strive for perfection; instead, aim for authenticity. The beauty of podcasting is that it's a conversation that isn't super formal. It's a way to connect with your audience and let them see who you are, who your guests are, and share experiences and lessons that will be beneficial to their lives.

9. Analyze listener data: Podcasting platforms like Apple Podcasts, Spotify, and Google Podcasts provide analytics on listener data, including demographic information, listening habits, and engagement metrics. This information can help you refine your content strategy and make data-driven decisions. As your metrics grow, you’ll be able to test new ideas, concepts, products, and services to see their potential with your audience.

10. Collaborate with other businesses and influencers: Podcasting provides an opportunity to collaborate with other businesses and influencers, which can help you reach new audiences and build relationships in your industry. This is huge! High status people that would have been much harder to reach, will now have a reason to talk with you. Although it’s not guaranteed it’s a lot more likely they will be open to it, especially if you tell them what’s in it for them.

Here's a sample script you can use to convince a potential guest to come on your podcast:

Hi [Guest Name],

I hope this message finds you well. I'm reaching out because I'm a big fan of your work and I think you'd be a great fit for my podcast, [Podcast Name]. I would be honored if you could take some time out of your schedule to join me for an interview.

I would love to hear your insights on [relevant topic related to the guest's expertise]. Your expertise in this area would be invaluable to my listeners, who are always looking for new perspectives and ideas to help them [describe your audience's interests or goals].

Here are some benefits of being a guest on my podcast:

• Gain exposure: As an established podcast with a [number of episodes] and growing audience, your appearance on our show would help increase your visibility to a wider audience.

• Share your expertise: Your insights and knowledge in [relevant topic] could be really beneficial to my listeners and help establish you as an authority in your field.

• Network: Being a guest on our podcast would give you the opportunity to connect with other guests who share your interests, and build relationships that could lead to future collaborations.

Please let me know if you're interested in being a guest on our show. I look forward to hearing back from you soon.

Best regards,

[Your Name]

Make sure to add your own personality to this script, and that any compliments you give are true and genuine. Don’t just copy it word for word. Hope this helps you get started on your podcasting journey!

Conclusion

Podcasting is a powerful tool for businesses to grow their audiences, establish authority, build trust and loyalty, and generate leads and sales. With the low barrier to entry, the ability to repurpose content, and the opportunity to collaborate with others, podcasting is a highly effective marketing channel that should be considered as part of your business's marketing strategy.

-

If you need help making your podcast sound amazing, we offer podcast editing, mixing, and mastering services that can help elevate your brand and clearly share your message.

Learn more about our podcast production services and hear a sample of our work here. We look forward to adding massive value to your podcast development process.