11 Audiobooks Every Entrepreneur Must Listen To

We are often taught from a young age how valuable reading is. While we start with stories and fairy tales, many lose sight of the importance of books as they grow older.

Sometimes, it’s hard to find the motivation to pick up a book, but when we do, it’s easy to get hooked. For any entrepreneur, one key to success is reading books. They provide many insights and benefits for the mind of a successful entrepreneur. However, carrying physical books isn’t always convenient, which is why audiobooks have become so popular.

According to GrandView Research, the global audiobooks market size was estimated at USD 6.83 billion in 2023 and is expected to expand at a CAGR of 26.2% from 2024 to 2030.

If you are a business leader that has written or is planning to write a book, make sure to realize the importance on creating your audiobook. Although it can be a hard task, you can work with an audiobook production company that can handle the entire process for you.

Below we will highlight 11 audiobooks that you must listen to as an entrepreneur.

1) Tribes by Seth Godin

Tribes have existed for millions of years. They are groups of people connected through a leader. With the rise of the internet, barriers to these groups being formed have been eliminated. Now, tribes span all over the world. But, someone still needs to lead these tribes. Seth Godin’s book talks about tribes and who will lead them. Leaders can be made from so many people. Find your group and lead them.

2) Fanatical Prospecting by Jeb Blount

This book will teach you all about prospecting. You’ll learn about methodologies that will work on real people in the real world. Reading this book will help you to keep the pipeline full with qualified opportunities. The key to any successful entrepreneur is knowing how to tell a story to attract new leads.

3) How to Win Friends & Influence People by Dale Carnegie

This book will give you the foundation to be a successful entrepreneur. It covers various topics and has helped many business leaders prosper. This book will teach you how to make people like you, sell your way of thinking, change people without resentment, and more. How to Win Friends & Influence People is all about making your way to the top by knowing how to influence people.

4) Ego is the Enemy by Ryan Holiday

As you make your way to the top, it’s easy to become overconfident. Many times, arrogance is a threat to success. It’s often the leaders who are humble that will prosper. This book will teach you all about how ego’s have taken down leaders in the past and how to achieve success while avoiding overconfidence.

5) Think & Grow Rich by Napoleon Hill

Think and Grow Rich is an inspirational book for those who have big goals in their lives by learning from important figures in history. Napoleon Hill interviewed 504 people to write this book which goes through the 13 Steps to Riches. This book has served as a motivator and path to success for many throughout history.

6) Extreme Ownership by Jocko Willink

This book dives into how to make a team successful told through the experiences of SEAL officers who have led in combat and business. Having to lead teams in very intense and violent environments, these officers have learned exactly how to make a successful team. They have started their own business to train many businesses and business leaders around the world.

7) Zero to One by Peter Thiel

Zero to One is all about innovation. It’s about adding value to the world in new and surprising ways. Nowadays, with the technological advancements we have, there are endless possibilities for what we can do. Those that will be most successful and bring the most value to our world, are those that can think outside the box. The goal is to escape competition, and do something that no one else has done before.

8) Before Happiness by Shawn Achor

Happiness is the precursor to success, but what comes before happiness? Before we can be happy, we need to see that positive changes are possible. If we can change our perspective to a positive light, we will be more motivated to achieve our goals. This book highlights 5 ways to change our lens to positive.

9) Unbroken by Laura Hillenbrand

Unbroken is a World War II story about Louis Zamperini who’s bomber crashed into the Pacific Ocean. This book takes us on a journey with Louis into extreme circumstances which test the resilience of the human mind, body and spirit. This teaches entrepreneurs the importance of perseverance through challenges in order to achieve success.

10) The One Thing by Gary Keller

Being an entrepreneur can be overwhelming especially when starting. There seems to be a million things to do and no time to do it. This book will teach you how to handle the clutter, manage stress, achieve results in less time, and more.

11) Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim

It’s easy to get overwhelmed by the competition around you. You might think the best way to succeed is to beat your rivals, but the truth is, you should forget them. The idea is to create “blue oceans” of untapped new market spaces. This book touches on 150 studied strategies to render rivals obsolete and unleash new demand.

Conclusion

Reading books won’t guarantee success as an entrepreneur but it’s a step in the right direction. There are many factors that come into play but every entrepreneur should actively read as it sharpens the mind and provides valuable advice.

Written by Kaitlin Duong

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

11 Ways to Optimize Your Podcast SEO

Podcasts have become an essential resource for expanding your business, brand, marketing efforts, and more. As such a vital tool, they have grown in popularity with millions of podcasts created.

The question is, how do you remain competitive and increase your visibility in this crowded space? The answer lies in podcast SEO. You might have heard of SEO for websites, well they are just as important for the success of podcasts.

What is Podcast SEO and Why Is It Important?

Podcast SEO centers on enhancing the visibility and discoverability of your podcast. This involves ensuring your podcast appears at the top of search engine results such as Google when keywords are searched. With an effective SEO strategy, your podcast will be one of the top suggestions for those keywords.

Podcast SEO is important as it elevates your episodes to the top of Google searches and podcast directories such as Apple Podcasts. This will increase the number of listeners and views, and help you to reach new audiences.

One way to implement a lot of the following strategies is to work with a B2B Podcast Partner that can handle the entire process for you, from finding your ideal client to network with as a podcast guest on your show, to building an audience of your ideal customer niche. They can help you host, manage, and create written SEO, audio, and video content from each episode to help grow your business.

In the following, we have compiled a list of 11 ways to optimize your podcast SEO.

1) Research Keywords

One of the most crucial steps is researching keywords. When someone searches for a word, phrase, or question on Google, this is considered a “keyword.” As you continue to publish your episodes, your podcast will become associated with specific keywords, making it more likely to appear in search results when people look for those words.

The ultimate goal is to become a top result for keywords related to your podcast. For example, if you host a beauty podcast, you would aim to rank near the top when people search for “beauty podcasts.” Of course, this can be tough when you are just starting as this will be a very competitive word in the space.

The best strategy is to target keywords with high search volumes but lower competition. This will make it easier for you to rank and gain exposure when first starting. Once you have gained traction, you can target more competitive keywords to expand your reach. You can use tools like Google Ads Keyword Planner or UberSuggest to find the best keywords to use.

2) Optimize Episode Titles

Your episode titles should be clear and concise while accurately reflecting the contents of your episode. Avoid making them long, complicated, or ambiguous. The episode title should tell your audience exactly what you’ll be talking about while intriguing them to listen. The title should feature keywords making it easily searchable and discoverable on search engines.

3) Podcast Description

Your podcast description tells the listener exactly what your podcast will cover. It provides details about the host, expected topics, guests, and much more. The description is a great place to include keywords for SEO serving as text that Google can index to improve your ranking in search results.

4) Create Transcripts

Google is more adept at interpreting text than audio, making transcripts a valuable tool for improving your podcast’s visibility for relevant keywords. These transcripts will allow search engines to better understand your content. They serve as a central hub for everything related to your episode. This can be used on your podcast website to boost promotional efforts. Additionally, transcripts make your content accessible to hard-of-hearing audiences, helping you reach a broader audience.

5) Publish Blog Posts

While not essential, blog posts can significantly enhance your podcast SEO. As previously mentioned, Google tends to interpret text better than audio. Creating blog posts for your podcast episodes provides more text for Google to index, helping you rank higher for relevant keywords.

Since blog posts make up the majority of listed search results, they can further promote your podcast while increasing your chances of ranking in relevant searches. A blog post will also solidify your expertise in the field ultimately boosting your presence and reputation.

6) Podcast Landing Page

A podcast landing page serves as a central hub for all information relating to your podcast. Listeners can find links to your episodes, transcripts, show notes, descriptions, and more. A well-crafted landing page not only strengthens your brand image but also enhances the discoverability of your show. It acts as another link associated with your podcast that can be ranked on Google, improving your overall SEO.

7) Release Youtube Podcasts

Although podcasts are generally audio-based, video podcasts are rising in popularity. Many listeners appreciate the connection they can make when they visually see the hosts and guests. While producing and editing video content takes more time, it can significantly impact your podcast’s success.

As with audio clips, YouTube podcasts require optimization of titles, descriptions, categories, and more. This will appeal to the preferences of potential listeners and boost your discoverability. A bonus is that YouTube videos tend to appear at the top of Google search results, providing an extra visibility boost.

8) Include Timestamps

Podcast episodes can be lengthy, and listeners tune in because they expect to gain something from them—be it education, answers to questions, or other valuable insights. There is always something that draws the listener in. This is where timestamps come into play.

If a listener tunes into your episode to answer a specific question, they will want to know exactly where to find the answer. Timestamps allow you to segment your podcast making it clear when certain topics are covered.

This is a common practice on YouTube where you can break your video into “Chapters” with titles. You can also put these timestamps into the description of your episodes to make it easier for listeners to search for what they are interested in. This increases engagement and provides an opportunity to incorporate keywords into your chapter titles.

9) Promote on Social Media

Utilizing social media for your podcast promotion will help to increase exposure thus generating more traffic to your show. It offers a platform to showcase your expertise, share podcast clips, feature relevant keywords, and more.

Additionally, social media allows you to engage with your audience, build connections, and collaborate with other influencers or podcasters for cross-promotion.

10) Consistent Publishing

Podcasts typically follow a regular release schedule, which is crucial for setting listener expectations. Consistency helps to establish a loyal listener base while enhancing the credibility of your show. The best way to maintain a consistent schedule is to create a publishing schedule that clearly outlines your planned content and when you intend to publish.

11) Leverage Trends

Keeping up with the latest trends is essential, as they often gain traction rapidly and offer valuable opportunities. Staying active on social media and doing your research is key as it will allow you to identify trends that captivate people’s interest. By being an early adopter, you can leverage these trends in your episodes, enhancing their discoverability and boosting engagement.

Conclusion

Podcast SEO is all about making your show discoverable to new listeners on search engines and podcast directories. As discussed, keywords play a crucial role as they appear throughout your titles, descriptions, transcripts, and much more. The effective use of keywords combined with the 11 tips we have provided above will help your podcast improve its discoverability and reach new heights of success.

Written by Kaitlin Duong

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

How to Rank on Apple Podcasts Charts

Every podcaster dreams of reaching the top ranks on Apple Podcasts. But how can you achieve this? There's no definitive formula, and it will take time. Several factors influence podcast rankings. Fortunately, you're here, and we'll be exploring some of those factors to help you boost your podcast's rank.

What Is Apple Podcast Charts?

First, what is Apple Podcast Charts? Well, it is used by listeners to discover the most popular podcasts featured on the platform. Similar to Spotify Podcast Charts, Apple groups podcasts into different categories and features the top 200 results within each. Achieving a top rank can bring great success to your show. The goal is to secure a high-ranking spot in a category that best represents your podcast.

How Does Apple Podcast Charts Ranking Work?

Now that we know what Apple Podcast Charts is, how does it actually work? Like any charting system, various factors come into play. Although it’s similar to platforms like Spotify Podcast Charts, each will have a unique ranking system.

The exact algorithm for Apple's rankings is unknown, but many have studied it and identified key contributors. According to studies, the most important factor is the number of subscribers, specifically new subscribers within a certain period of time. A strong subscriber growth rate signals to Apple that many people are currently interested in your show, helping to boost your ranking.

In addition to subscribers, the number of listens is crucial. Listens refer to how often your episodes are played. This indicates how many people are actively engaging with your show rather than just subscribing without listening. Usually, the top-ranked podcasts will have the most listens.

On the topic of listeners, we want to consider engaged listeners. In specific, the completion rate. Those genuinely interested in your show will finish episodes instead of closing them early. This demonstrates that your content is compelling and keeps your audience engaged.

Of course, other factors such as downloads, ratings, reviews, and average consumption also influence rankings. It’s the combination of all these elements that will help you achieve a top rank. Now, let’s look at some specific tips to boost your ranking.

Tips to Improve Your Apple Podcast Ranking

1) Podcast Category

As previously mentioned, Apple ranks podcasts by category. So, you must pick a primary category for your show. While you can choose additional secondary categories, your primary is the one in which you will be ranked. Choose the category that best represents your show to ensure it reaches the right audience.

If you are unsure which category to pick, research your options. Consider the competition, which best aligns with your show, and which will be easier to rank in. Keep in mind that an oversaturated category can make it difficult to rank well. However, avoid straying too far from the category that truly suits your podcast.

2) Quality Content

Attracting someone to your show is one thing, but creating a loyal listener is another. A loyal listener becomes a subscriber and boosts your listens, ratings, downloads, and more. The quality of your content will ultimately sell your show. Factors such as the audio quality, the content itself, the format, and more contribute to the overall quality of your podcast.

To start, choosing the right equipment ensures clear audio, improved sound quality, and a better listening experience. Investing in the right equipment requires time and research.

The content you share is crucial as well. You need to understand your target audience and what they want to see. If you truly understand your audience, you can cater your topics to their needs thus creating compelling content they will enjoy.

Finally, the way you present your information shapes an engaging episode. Whether you use interview styles, storytelling techniques, or roundtable formats, these methods enhance the quality and professionalism of your content. Think about your audience, and what formats will be most appealing to them.

3) Cover Art

One of the first things people notice about your podcast is the cover art, so it needs to be eye-catching. Ensure it is simple and high-quality; avoid pixelated images. It should also be mobile-friendly and maintain clarity on smaller screens. The artwork should also clearly depict what your show will be about. Consider all the places your cover art will appear and ensure it looks good across all mediums. Your cover art is what will draw people in. From there, the content will establish a rating in the listeners mind.

4) SEO

Many people overlook the importance of SEO for a podcast, but it is just as crucial as it is for a website. If you want to grow your subscriber base and popularity, discoverability is key.

You want people to find your podcast when they search for words or topics related to your show. Ignoring SEO significantly impacts your podcast’s chances of being discovered through Google Search, which is one of the best ways to gain exposure for a show that people aren't yet aware of. Thus, you need to consider SEO for your podcast’s title, description, artwork, and more.

As an example, you most likely found this article via Google organically - proof that SEO works! We're a specialized B2B podcasting company dedicated to creating and managing podcasts that not only resonate with your audience but also get noticed. If you are part of a medium or large business and want to partner with us, you can learn more about how you can use B2B podcasting to elevate your brand, generate valuable content, and drive revenue growth here.

5) Ratings and Reviews

Just like with anything we buy, use, or watch, we often check reviews. Ratings and reviews give us an idea of how good a podcast will be. A show with poor ratings and reviews will likely deter potential listeners, while good reviews and ratings will attract them.

It can be difficult to collect enough reviews when you are just starting. That is why many will consider incentives to encourage listeners to leave ratings and reviews. Consider doing a giveaway or offering a freebie. Additionally, make it easy for your listeners to leave a review by reminding them during your episodes and providing direct links to the review section.

6) Social Media

Social media is a fantastic marketing tool. Social media will allow you to connect with your audience through replying to comments, sharing stories, posting sneak peeks and much more. Through this, you can have genuine conversations and build a loyal listener base. It’s also a great way of establishing a brand for yourself and your expertise within your podcast category.

A strong social media presence can help you to gain exposure ultimately driving new listeners to your podcast. You can even reach out to influencers to help promote your podcast as well. For example, if you have a cooking podcast, you should collaborate with a cooking influencer. You need to be thoughtful in how you craft your social media strategy. Consider your audience and how they use social media to interact. You can also share exclusive content, host giveaways, and more.

7) Monitor Progress

Even after all these steps, you still need to monitor your progress. Looking at your podcast analytics will highlight areas that may need adjustments. This enables you to make improvements and potentially enhance your ranking even more. Apple provides a tool called Podcast Connect where you can submit your show to Apple Podcasts. This tool offers analytics and data on your episode performance allowing you to pinpoint potential impediments to your ranking.

8) Consistency

With all this in mind, remember to stay consistent. Building a successful podcast requires time and dedication. Keep producing high-quality content, engaging with your audience, and optimizing your show's performance. It’s an ongoing process but if you stick with it, you will see results over time.

Conclusion

While we may never fully understand Apple's ranking algorithm, we've painted a clear picture above based on our insights. You have worked hard and made it this far. After following these steps, you’ll be climbing those charts in no time.

Written by Kaitlin Duong

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Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.