10 Writing Tips from Famous Authors

If you are seeking a foolproof way for becoming a better writer, I should begin here by disclosing–there is no such thing.

While some authors opt for a quiet, isolated space, others get their best work done in a crowded coffee shop. Regardless of where or when you are writing, or how you brainstorm and organize your work, there’s no correct way to conduct a piece of creative writing. So, continue writing wherever or whenever works best for you–whether that’s after midnight, or at the crack of dawn.

Don’t stop reading here, though. In spite of freely choosing your preferred writing environment, there are changes you can (and perhaps should) consider making.

The following list will showcase ten pieces of advice from famous authors. Like myself, if you have a desire to improve your writing and wish to hone the art of creative writing, you will take a lot from this list. In fact, adopting some of these methods will require minor changes, yet will make an incredible difference.

After reading these tips, you’ll be well on your way to writing quality work, maybe a novel or a short story for Amazon, whatever you set your mind to. When you reach your goal and want to expand your reach, creating an audiobook can be a great next step. It allows you to connect with a whole new audience, those who prefer listening over reading. By working with an audiobook production company, you can save time and ensure every step, from production to distribution, is handled professionally and up to Audible standards.

1. Read Before Writing

William Faulkner emphasizes that you must “read everything–trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master.”

Allow yourself to absorb countless forms of literature. The reading you do will shape your own style of writing. You will discover two crucial things–how you do want to sound versus how you do not want to sound. So, when you do finally write, you will find that your writing incorporates the styles, phrases, and tones that originally captivated you, as a reader.

2. Take Charge of Your Own Writing Journey

Roald Dahl addresses how “you must have strong self-discipline. You are working alone. No one is employing you. No one is around to give you the sack if you don’t turn up for work, or tick you off if you start slacking.”

It is true that as writers, we must be entirely self motivated to accomplish our vision. If we slack off, the only person to hold us accountable is ourselves. In this way, the profession of writing differs greatly from other occupations. Before you can become a good writer that actually produces good work, you must exercise and master the act of self-discipline.

3. Don’t Be Afraid To People-Watch And Eavesdrop

Virginia Woolf advises writers to “observe strangers. Let your own version of their life story shoot through your head–how they got where they are now, where they might be going–and fill in the blanks for yourself.”

Go out into the public and become inspired by the people around you! Treat familiar places like something entirely novel.

For instance, on your daily commute, pretend it's your first time on a subway. Take in all the information in your surroundings, create different narratives about the people around you and what their life entails. As you gather this data and make these assumptions, you may just find yourself getting inspired.

4. Escape From All Distractions

Ray Bradbury once said that “you must stay drunk on writing so reality cannot destroy you.” Meaning that to productively write you must enter this entrancing state where your concentration cannot be broken by external occurrences or thoughts.

Unfortunately, it is so easy to become overwhelmed and distracted by the pressures we face in our everyday lives. So much so, that it takes our focus away from the present moment. Thereby, when you find your thoughts drifting off, you must have the willpower to bring yourself back.

5. Don’t Try to Impress the Reader with Big Words

There is nothing worse than reading a piece of work that hides simple messages in complex, taxing phrases. Of course, that is quite dramatic, yet I cannot emphasize this enough. Unless each word is essential and conveys meaning, the extra jargon is entirely unnecessary.

Generally, readers are looking for a literary escape, rather than a test of their intelligence. So, as a general rule of thumb–be sincere and direct.

C.S. Lewis. gives a few notable examples:

  • -  “Never use abstract nouns when concrete ones will do. If you mean ‘More people died’, don’t say ‘Mortality rose’.”

  • -  “Don’t use adjectives which merely tell us how you want us to feel about the thing you are describing. I mean, instead of telling us a thing was ‘terrible’, describe it so that we’ll be terrified. Don’t say it was ‘delightful’; make us say ‘delightful’ when we’ve read the description. You see, all those words (horrifying, wonderful, hideous, and exquisite) are only like saying to your readers, “Please, will you do my job for me?”

6. Write With Passion

J.RR. Tolkien urges writers to “let your interests drive your writing”. Do not write about topics that you find bland. When you write about something that inspires you, it will feel effortless and natural.

Pause here and take a few moments to think about something that you love doing. Imagine yourself doing just that, and think about how it makes you feel in that moment.

Regardless of what you imagined, it should bring you a genuine sense of fulfillment and enjoyment. Oftentimes when we are doing such things, we lose track of everything else around us and time passes by at tremendous rates.

Consequently, when you are passionate about your writing, the content will come naturally to you; it should excite you.

7. Don’t Exclusively Focus on the End Goal; Take Things One Page at a Time

When you finally sit yourself down to work on a new piece, it is so easy to overwhelm yourself by thinking about how long it will take. I, myself, am quite guilty of this, for sometimes we are so focused on completing the final product and reaching our end goal that we forget to enjoy the process.

To avoid these dreadful thoughts, a change in perspective can be very helpful. John Steinbeck says that you should “abandon the idea that you are ever going to finish. Lose track of the 400 pages and write just one page for each day, it helps. Then when it gets finished you are always surprised.”

8. Write When You Feel Most Inspired

No one is forcing you, I hope, to work between the traditional hours of 9-5. Instead, you may wish to stay up late at night, like HP Lovecraft. He admired “when the objective world has slunk back into its cavern and left dreamers to their own, there come inspirations and capabilities impossible at any less magical and quiet hour. No one knows whether or not he is a writer unless he has tried writing at night.”

So, try writing at various times throughout the day/night, see what works best for you!

9. Writing Anything is Better Than Nothing

When athletes want to achieve faster times, the most important thing they must do is practice. This repetitive act of practicing a skill will undoubtedly bolster your performance. And writing is no different.

Katherine Mansfield reflects on how she “was always writing. [Stating that it was] twaddle. But better far write twaddle or anything, anything, than nothing at all.” You mustn’t have the expectation that you will become an amazing writer overnight. Just like athletes training, you must put in hours of hard work before you receive any recognition.

10. Exude Self-Confidence

Hillary Mantel claims the “most helpful quality a writer can cultivate is self-confidence –arrogance, if you can manage it. You write to impose yourself on the world, and you have to believe in your own ability when the world shows no sign of agreeing with you.”

Be proud of what you write and your accomplishments. Confidence bleeds into your work–if you believe in yourself, it will show.

While reading this list is only the first step, you’re already on your way to becoming a better writer! Now all you have to do is put it into action–that can’t be too difficult, right?

I hope that you close this tab feeling inspired and confident in your future as a writer. But before you do so, I would love to hear your thoughts! Let me know–have you previously received writing advice that impacted your process for the better? If so, what was it?

Written by Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

11 B2B Sales Tips to Land More Clients

We often focus on B2C, but what about B2B? In a world where new businesses are constantly emerging, it’s important to know how to target these businesses to convert leads to sales and loyal customers.

To start landing more B2B clients you will need to find engaged leads that want to work with your company, a great way to start is by working with a B2B Podcast Partner that can handle the entire process for you, from finding your ideal client to network with as a podcast guest on your show, to building an audience of your ideal customer niche. They can help you host, manage, and create written SEO, audio, and video content from each episode to help grow your B2B business.

The decision-making process for purchasing a product differs significantly between individuals and businesses. B2C customers may act on impulse, influenced by friends, trends, and more. On the other hand, B2B customers involve various employees within a business, collaborating to make a decision based on a specific need and criteria. It's essential to distinguish between the two and apply the appropriate strategies to land clients.

Below we will cover 11 tips to help land B2B clients:


1) Existing Clientele

While cold calling and finding new prospects is a crucial part of B2B sales, focusing on your existing clientele is equally important. Your existing clients already have a relationship with you and prefer to leverage that connection rather than finding a new vendor. That is why nurturing these relationships is so important.

Make sure to keep in touch, check in with them, and see how you can continue to help them. You may have a new feature for existing products or entirely new offerings that could benefit them. By looking at existing customers, you eliminate the cost of acquiring new customers and can directly drive additional sales.

2) Conduct Research

The process for a B2B buyer is much more complex as purchasing decisions go through multiple individuals. This makes it crucial to research and understand your potential client thoroughly. It's not just about knowing who they are but also understanding what they're looking for.

A business will come to you because they have a problem to solve or a need to be filled. Delve deeper into their concerns, goals, and how you can assist them. By truly understanding the business and industry, you are better equipped to answer their questions and meet their needs, given that B2B clients are far more complex than B2C clients.

3) Build Long Lasting Relationships

People say that business isn’t personal, but in many ways, it is. Business relationships tend to be long lasting and are very important as companies prefer to work with trusted partners they know well. A business does not want to constantly change its supplier/business partner as it’ll disrupt the efficiency and flow of its operations. That is why cultivating genuine relationships is important, as it allows both parties to benefit mutually. Strong business connections can give you a competitive edge and help to secure loyal customers.

4) Be a Listener

Do not push the hard sell. This applies in many situations beyond B2B sales. Pushing too hard can make it seem like you’re willing to say anything to close the deal, even if it’s not entirely true. Rather, you should focus on building that relationship and having the right conversations.

You want to ask them thoughtful questions, listen to their answers, and incorporate personal touches in your conversation. This shows the customer that you have done your research, understand their business, and know exactly how your product can be integrated into their business to benefit them. By taking the time to listen rather than sell, you will gain even deeper insights into what they want and who they are. This information can be leveraged later to deepen that business relationship and serve as a basis for more effective future sales efforts.

5) Be Patient

B2B customers are not impulsive. They don’t just decide to buy something without going through the checklists and consulting numerous individuals. That is why you need to exercise patience and avoid pressuring a sale. Be understanding of the time the business needs to close the deal.

As we have said, B2B relationships tend to be long-lasting, so both parties will want to take the time before entering the relationship. If you push too hard for the business to make a decision, this will likely push them in the wrong direction. Instead, take the time to listen to them and answer any of their concerns to help them through the process.

6) Timely Responses

In B2B interactions, maintaining professionalism is crucial. Business clients usually have a problem that they need a solution to. They are diligent with their research, identifying possible companies that can help them.

Delays in your responses, whether for initial inquiries or follow-up communications, can discourage them from considering your business. Such delays can suggest a lack of professionalism and respect for their time, potentially leading them to choose a competitor who responds more promptly. Ensuring you quickly respond to potential customers shows you are serious, increasing the likelihood that they will work with you over those who have not responded.

7) Multiple Communication Channels

Finding B2B clients requires a well-diversified strategy. Relying solely on cold calling is unlikely to generate sufficient clients, as not all prospects will engage using these methods. Some may prefer email, call, social media, or other channels. By using multiple channels, you increase your exposure and potential to land a client.

Once you secure a client, it’s also beneficial to maintain multiple communication channels with them. It allows them to reach you in different ways they see fit. It also allows your outreach strategy to be seen in different outlets establishing a constant presence from your business.

8) Follow Up

Cold calling is a key component of B2B sales, used to reach new prospects you don’t already know. While there are various techniques for cold calling, it’s common to encounter a lack of response or interest initially. The key is to follow up.

Your email or call might have been missed, or the prospect might not have been interested at the time. Sometimes, it takes a little bit of persistence to establish yourself in that person’s mind and push them in the right direction. They might come to a point where they need your service, and if you follow up, they might just respond to you this time.

However, there is a fine balance between persistence and being overly pushy. Email is a great tool to follow up as the person doesn’t have to respond right away and can revisit your message. When following up, be sure to change up your message and add personalized touches. Generic, repeated messages tend to be impersonal and deter prospects away.

9) Sell Benefits, Not Features

As we’ve discussed, B2B customers seek solutions to their specific problems, which is why they turn to you. So, when selling your product, it makes sense to emphasize how your product will meet those needs. In other words, how would they benefit from your product or service?

Although this sounds simple, people tend to forget this and only highlight what the product does. For instance, instead of just mentioning a laptop’s dimensions, highlight how its sleek, compact design makes it easy to transport. Sometimes reviews or allowing the customer to demo the product is very helpful. It’s hard to deny the benefits once they see how the product works.


10) Leverage Competitors

B2B customers are all operating with different needs but they share a common goal: they want to be ahead of their competitors. Leverage this in your sales tactic. When chasing a prospect, do your research on their industry. Understand who their competitors are and make note of any that are your clients. By showing that their competitors are using your services, they will be more enticed as they don’t want to fall behind.

11) Track Performance

Just like with any other activity, you need to track performance. Looking at data and deriving insights can tell you what you are doing wrong. You might notice that one month you happened to drive many leads into sales whereas another month you did not.

By looking deeper into those months and the tactics used, you can identify what needs improvement, and what strategy to maintain. Without tracking data and performance, you will be wasting time and resources on strategies that are not yielding results.

Conclusion

With so many businesses on the market, it can be hard to stand out. Building those business relationships will give you a head start over those simply focused on numbers and outcomes. Get ready, build your strategy, and go win those clients.

Written by Kaitlin Duong

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

19 Content Marketing Tips

With people constantly online across the globe and marketing playing a key role in brand awareness, content marketing has become crucial for any brand looking to grow.

A well-crafted content marketing strategy will engage your target audience while driving traffic to your content and brand as a whole. But what exactly is content marketing?

Content marketing involves creating and distributing valuable and relevant content such as videos, blogs, and social media posts—with the goal of attracting and retaining an audience for your brand. It’s vital for sustaining long-term growth. This is crucial for any company but many struggle with creating effective content.

A great way to streamline these strategies is by partnering with a B2B Podcast Partner who can oversee the entire process, from connecting with ideal clients to feature as podcast guests on your show to growing an audience within your target market. They’ll assist with hosting, management, and the production of SEO-friendly written, audio, and video content from each episode, all aimed at expanding your B2B business.

Below, we’ll explore 19 tips for successfully leveraging content marketing.

1) Understand Your Audience

Before you create any content, it’s essential to know who your audience is. Since content marketing is all about engaging with your target audience, defining them beforehand will make your content more focused and appealing.

Start by sitting down with your team to brainstorm who you’re trying to reach. What are their demographics, psychographics, and other key factors. Clearly outline this information in a buyer persona that you can easily reference when generating content. This will give you an idea of what to include in your content based on what will encourage engagement from your identified audience.

2) Set SMART Goals

There is an overwhelming amount of content you could create for your business. How do you choose what to focus on? The key is to ensure that every piece of content you produce has a specific purpose. Instead of just asking what to create, ask yourself why you’re creating it. What outcome are you aiming to achieve?

A goal like “gain exposure” is too vague. You want your goal to be clear and measurable. Consider a SMART goal template when setting objectives for each piece of content. For example, if you are producing a YouTube video to talk about your founder's story, the goal might be to educate customers on your brand’s origins to build loyalty and foster a connection.

3) Buyer Journey

Not every viewer you encounter will be in the same situation. Your content must be able to target all different types of buyers. All potential buyers will be on their respective buyer journeys. Some might be in the initial attraction stage while others might be in the final research stage before making a purchase. Whatever it is, you need to have content for each stage to push the potential buyer towards the final steps of their journey.

4) Establish a Brand Voice

A brand voice is key to any marketing strategy. You want something that ties all your content together and associates it with your brand. It wouldn’t make sense to have Instagram posts that are funny and Twitter posts that are informational. This creates inconsistency reducing the effectiveness of your content and brand identity.

A strong brand voice unifies all aspects of the brand and promotes a sense of familiarity when customers are looking at your content. All members of your team must have a clear vision of your brand voice.

5) Solve a Problem

People primarily turn to businesses or purchase products to solve a problem. Why did you buy Tylenol? Because you were in pain. Why did you buy a new pair of shoes? Because your old ones were broken. If your brand doesn’t meet a need or solve a problem, it will not be of interest to a potential customer. Identify the problem your brand addresses and emphasize this in your content marketing. If people feel they can gain something from your brand, they will likely look to you for a solution.

6) Don’t Push the Hard Sell

Content marketing is used to create awareness and engagement which will ultimately lead to a sale. However, the direct goal is not to sell something through the content. If you push the hard sell in your content, this may deter customers from your brand. Focus on the value your brand brings and what it can offer. Quality content will naturally drive curiosity leading individuals to learn more about your business.

7) Personalization

It’s always nice to know that a brand truly values each of its customers and provides a unique experience tailored to their needs. A great way to personalize content is through your website. By analyzing what visitors are viewing on your site, you can create pop-ups and CTAs that align with their interests.

For example, if someone spends a lot of time looking at a specific product, you might produce a popup to remind them of the product. That second push will increase their chances of buying the product but it also informs them that you are paying attention to their interests.

8) Optimize the User Experience

It’s not just about the content, but how the viewer receives it. Is it easy to access? Does it load quickly? Is it easy to follow?

Put yourself in the shoes of the viewer. Consider their entire experience when viewing your content and how you can make it smoother and more appealing. The whole experience from start to finish can contribute to how the viewer ultimately feels when viewing your content thus influencing their decision to engage with your business.

9) Repurpose Content

If you've created content that was highly successful, why not use it again? It takes time to create high-quality, engaging content that has good exposure.

Repurposing content is a great way to leverage the popularity of your old content in a new way. You can share it through a new platform and make slight updates. This will bring the content back to the attention of previous viewers while potentially reaching new audiences.

10) Remarket Content

We’ve talked about repurposing content, but you can also remarket content. Rather than taking old content and turning it into new content, you are trying to re-engage users with content they’ve interacted with. These users might have seen your content before, but didn’t have enough interest at the time to take further action. By remarketing content, you open up the possibility that they might be in a position where they are more inclined to engage with your business than before.

11) Utilize Video Content

Videos are a great way to engage your audience and bring a different edge to your content. They are extremely effective when executed well and can aid your optimization strategy. Consider creating a YouTube video or making video posts for your social media. Written platforms are very useful as well, but the combination of written and video content will make for the best content marketing strategy.

12) Use Multiple Channels

You should never rely on one source to achieve your goals. This applies to your content marketing. Don’t use one channel for your marketing content, use several. This increases exposure and reach, leading to more traffic towards your brand.

13) Publish Research

Content marketing can come in many forms, but many tend to forget about original research. This may not be the best fit for everyone, but it could make sense depending on your business.

Publishing research helps to establish yourself as a credible and knowledgeable source. It establishes your place in the market and let’s others know that you have something to offer. You can conduct studies and publish your findings. For example, if you are a financial consulting firm, you could publish research on the economy, investments, financial markets, etc.

14) Long vs Short Content

Longer content generally performs better on search engines, enhancing the optimization and the potential traffic your content can attract. In-depth content offers more information to viewers, addressing a broader range of their questions. This is only true if you avoid adding fluff and focus on valuable content.

This is where knowing your audience comes into play. By knowing what they are looking for, you are better equipped to create in-depth content that will address all relevant concerns while boosting your ranking on search engines. This approach works particularly well for formats like blogs, which lend themselves to more detailed content.

15) Native Advertising

Native advertising is a form of paid advertising that matches the format and function of the media source it’s on. This helps the content to feel more assimilated and natural. Sometimes ads can seem outofplace on a webpage and will push viewers to ignore it. An ad that is cohesive with the platform its on will encourage viewers to engage with it.

16) Use Statistics

There are many ways to get creative with your content to entice potential customers. Despite this, there may be some who are still hesitant. A great way to appeal to most individuals is to provide cold hard facts they cannot deny. If you can back up your statements with a statistic, you are more likely to make a sale.

For example, if you are selling a facial cleanser, you should state in your content that X% of users reported clearer skin within X weeks. This shows that your product works and that others have experienced it. Always provide references for your facts or proof of study if you conducted it yourself.

17) Content Optimization

The goal of content marketing is to increase brand awareness, so it's essential that your content gets noticed. How can you achieve this? By optimizing your content. Optimization helps improve your content’s visibility on search engines, making it more likely to be seen by people searching online. The more you optimize your content, the better it will rank thus increasing its exposure.

18) Track Performance

While quality content is crucial, performance data is what reveals what’s truly effective. By tracking data, you can quickly spot what isn’t working and make necessary adjustments. You can also identify what content is gaining the most attention. This might inform future content based on what’s popular.

Not only should you consider what content is getting the most views, but what content is leading to the highest conversion rate. Ultimately, the goal is to create content that leads to sales or a loyal customer. This data can also indicate which channels or media formats are most effective in building brand awareness. Without monitoring this data, you risk continuing with content that isn’t delivering results.

19) Be Consistent

Content marketing is an ongoing process. It’s important that you regularly create content and release it. This will ensure continuous exposure to new markets and loyal customers.

In addition to being consistent, ensure your content stays up-to-date. Go back to the old content you’ve created and make updates as needed. This will ensure that your content stays optimized and relevant to search engines helping to boost rankings.

Conclusion

While this may seem like a lot to take in, it reflects the complexity of content marketing. It’s not easy and involves many moving parts. To successfully create content that attracts customers, you'll need a well-thought-out, comprehensive strategy. But with the right approach, you’ll turn these challenges into opportunities and watch your brand stand out in the crowded digital landscape.

Written by Kaitlin Duong

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.