Business

How to Find & Hire Top Content Creators

Every business, big or small, aspires for customer engagement. After all, that’s how you grow your business. Finding easy ways to develop a brand and maintain consumer engagement is essential if you want to stay relevant. The easiest way to gain the traction needed is, to be the best site for people. You want to strive to be the top site on google in your niche and on everyones “for you” pages. 


One of the best ways to do this is through social media. With social media consumption taking up so much of people's lives, businesses can use it to their advantage. By staying relevant and engaging, you will captivate your audience and the attention of potential customers. Having good presence and interaction on social media drives your products to the top. Stay consistent and reliable, keep the face of your brand up, and play the right game. You want to appeal to people, so you have to be aware of what it is people are looking for. 


Not knowing how to make this happen is not a problem; content creators can help bring your ideas to life. I mean, it's in the name: creating promotional content in interesting and creative ways. Content creators can be hired to help you out; here is how. 



What is a content creator and why do I need one? 

A content creator is a person who creates any form of content. The content can be entertaining, educational or even both. This is usually some form of digital art, but it can also be written, video, or audio projects. They help with making content that stands out and brings people in using one of the most effective marketing techniques: content creation. 


What can a content creator do…

  • Digital graphics

  • Traditional graphics

  • Social media posts

  • Blog posts

  • Articles 

  • Newsletters

  • Brochures

  • Editorials

And more. If you know what you want made, it is simple to find someone in that niche. 



The content you consume, such as the news clips you see every day, the social media posts you have on your for you pages, and even this article you are reading now, has a message that is being conveyed in interesting ways that make it easy to understand. Without realizing it, media has always had a huge impact on your decisions. Also, there can be an advantage in understanding the creator economy.




Why should I hire a content creator? 

Have you ever thought of an amazing idea for your business, but when you go to explain it, the words just don’t say what you need them to say? Well this is a common issue, and there are resources to help. 


Content creators can take a rough idea and make something great from it. They will help you find the right words to accurately portray your business idea as well as bring in new consumers. The creative ways content creators find to promote your business helps build a community around your ideas. 

It is estimated that “92% of brands plan to increase their spending on creators in 2024, and 36% plan to spend at least half of their entire digital marketing budget on creators”. In an article by AdWeek, we can see just how much content creation is skyrocketing and how the market for content is going up. The newer generations have picked up the skills necessary from an early age, sparking their interests in this field, so there are no shortages of all the different content creators you may be looking for. 


The one thing that people get confused about is the difference between a content creator and an influencer. There are differences; however, they are often used interchangeably. An influencer is a content creator, but not all content creators are influencers. Influencers not only make their content but also promote things with it. For example, a YouTuber or streamer may be sponsored by a specific brand that promotes within their regular content. Content creators just make the content; even if it is for a brand, they are not a public figure whose presence and interaction automatically make people flock to the brand. Content creators are more behind the scenes, and influencers are the main focus. The way an influencer and a content creator promotes is different too; content creators make the resource while influencers just say something within parameters set by the business sponsoring them. 



Eventually, you could work with influencers as well. Once your content creator helps you grow and figure out your branding and you have a product of some kind, you could reach out to influencers who might be interested in or related to your business for a brand deal. You can pay them to promote your product, which can be anything from a game, streaming service, or platform to physical products. You have to make sure the influencers audience will line up with your business (you shouldn't go to a gamer and try promoting makeup brushes). You also should do some background research on who they are as a person, as working with controversial people can have negative effects on your business.



New audience and potential customers 

Reaching new audiences and potential customers is something that everyone wants, but a content creator can help make this easy. The content that they make will reach the public drawing in new people to your site. Content creators with a following before hand, will have an even greater chance of reaching more people, by having their fans checking out your site, you gain traction. 


Organize your ideas and communicate them effectively

Content creators can look at your business and create what you need. They can help figure things out with you on how to promote or share new ideas with the world. If you have an idea you want made real, content creators can help sort out how to do it. 


Generate demand

If you don’t know how to get your business or business ideas out there, content creators can help you find the words. By either working with them or hiring them to make something for you, you will have a much clearer message to give people. Knowing how to say something will go further than what you are actually saying. 


Increase Brand Awareness

By having cohesive value-based branding that is recognizable and something that people can remember, you will increase your chances of growing. By being a brand that people can trust and learn from, it makes it easier to bring in more customers. 




5 Steps to Hiring the Perfect Content Creator

Here are 5 easy steps you can take to hire the perfect content creator for your business. 

Step 1: Determine The Type of Content Creator You Need

This first step is make or break. You need to know exactly what you're looking for. 

While some content creators specialize in a few things, most have one main focus. Hiring someone who has expertise in the form of media you are looking for will help immensely. 

There are 4 main types of content creators: 

Text: These content creators are focused on the written content. They may make blogs, emails, articles, etc. They could either work virtually or in the office, depending on needs, but they have a bit more flexibility. 

Audio: This covers audio content like podcasting and audiobooks. There are also innovative content solutions now where by starting a B2B podcast, they can create lots of audio, video, and text content from the show targeting your ideal client to close more deals, easily.

Video: These content creators make professional videos such as promo videos, YouTube videos, ads, and music videos.

Photos: These content creators would have photography or photo editing skills. They can help with social media posts, photo blogs, event coverage photos, and other photography-based projects. 

Graphics: These content creators can do anything with design-related content. Infographics, blog post banners, logos, and other graphics. 


Content creators jobs are to make content that engages people on sites. These are the things that catch people's attention and make them want to view your site. Finding what works for your business is what you should strive for, so whatever form of content you need, you can find it.


Step 2: Budget The Project

Once you have a project in mind, you can begin thinking about the process. Hiring a content creator to help is essential to making something eye-catching and fun. Depending on the type of project and quality you want, you will have to think about how much it will cost. 

With more experience, content creators will want more as opposed to a less professional and potentially lower-quality creator. You get what you pay for in these types of situations. At a higher price point, content creators should have more experience and a better understanding of the industry. With a lower price point, you will still get the work, but availability, quality, and professionalism might be at an expense. 

Talking to your team will help you decide what the budget is for the project and how important its quality is.

Step 3: Clearly Outline The Position

By clearly outlining the position you want the content creator to fill, you will get more accurate applications. It’s important to get the best fitting content creators to find your application. The more specific you are in your application questions and outline, the easier it will be. 

Before making the post and outline, you want to make sure you know what you want. Do you know what you want from the content creator? If not, that’s alright, you don’t need to know exactly what you want. Just focus on what you need help with. Start by thinking about what the problem is. Are you getting enough traction? Do you have a new idea? Are you and your team simply not creatively inclined? Being aware of some of these things will help you figure out what type of content creator you need. 


Once you have a better understanding of the purpose of your content creator, you can start your outline. You might already have the specific need from earlier steps, but to further the application's accuracy, you will want to ask yourself some questions. 

 

Some things to ask yourself: 

  • What type of content creator do you need? 

  • Do you have a certain amount of experience you want? Education level?

  • What technical skills might they need?

    • Speed typing for writers

    • Ability to use specific programs 

    • SEO knowlege

  • What soft skills are important? Any other skills? 

    • Creativity

    • Time-management skills

    • Communication 

  • The marketing skills they should know (SEO, Copyright, Research)

  • Examples of what they can expect to be making

  • Is it a part-time, full-time, or freelance position? 

  • What will they get from it? (Salary, benefits, etc.)

  • Any other final details


These are just some of the things you might want to consider before making a post. After compiling your answers to these questions, you can make a post including that information. 

As well as the information about the position, let them know about the company's views and values. Making the company look good will increase positive views and encourage people to share it. 


Step 4: Post the Outline 

Putting your posting up on a site that will bring in the right people is so important. If you are looking for a full-time position, using sites like Indeed or Alongside will be more beneficial. For a freelance worker, you might consider Fiverr or Upwork. 

Posting to the wrong site might confuse people and bring in people who are looking for a job different from what you want. Either way, as long as you make it clear what type of position you are looking for, you will find people looking to fill that position. 

Step 5: Reach Out

Sometimes hiring an individual to add to your team can require a lot more training, risk, and management that you may not have time to deal with. One great alternative is partnering with an experienced media production company. This allows you to work with an entire team of experts in content creation and business growth.


Conclusion

In conclusion content creators are so important in the business industry, no matter what you do. Content creators can really help bring in customers and increase awareness. It is definitely worth investing in content creation for your business in 2024!

Now it's your turn. Use these helpful tips to begin your search for a content creator that fits your needs.

Written By Ali Grant


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Jony Studios is a client-focused media production studio offering audio/video production, B2B podcasting, and audiobook services. They have worked with a wide range of clients from small businesses to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio and many others.

 
 

Freakonomics Podcast & Jim Balsillie Collaborate with Jony Studios

Freakonomics Radio, one of the most popular podcasts in the world exploring the intriguing side of economics has joined forces with Jony Studios, a top media production company known for its audio services, to create another great episode. In this collaboration, the podcast welcomes Jim Balsillie, former CEO of BlackBerry, to discuss the advantages and drawbacks of having two CEOs in a company.

11 Tips for Starting a Successful Business

The possibilities that arise with the idea of starting a business are inspiring enough to make anyone want to dive in head first. However, taking a step back and looking at everything that running a business entails can be intimidating enough to make the same bright-eyed individual run the other way. While there are certainly many aspects to consider when starting a new business, there are some known tips across every industry that can help alleviate some of the associated stress. Below are 11 pieces of advice that will hopefully make starting a business less intimidating and bring out your inner entrepreneur. 

1) Make sure it’s a match

Enjoying running a business is only half the battle; ensuring you can take on the responsibility of doing so and integrating it with your lifestyle is just as crucial. You’ll want to choose a business that not only represents your passion, but reflects your skillset and lived experience to give you an edge in the sea of competition. Rather than just focusing on whether your product fits your market, prioritize finding a product and market that suits you.

2) Find your niche

When people investigate why their business isn’t doing too well, the answer often lies in their niche selection. Determining your business’s scope when starting will a) help you reach the right audience and b) prevent you from wasting resources catering to the wrong crowd. When deciding upon a niche, consider seasonality, rates of repurchase, and if your products are only needed for a specific phase of the customer’s life which they’ll eventually outgrow.

3) Take care of your employees

If you’re performing well with just you or any partners you’ve gone into business with, adding on some team members can work in favor of your hustle. Keep in mind, though, that your employees’ morale is a predictor of your business’s prosperity, and they should feel respected and appreciated under your management. Not only will you help enrich your employees’ skillsets by providing them the necessary tools to succeed, but they’ll also be more willing to help reach company goals if they feel supported by you.

4) Diversify your offerings

Starting with a narrow business focus can aid in building a loyal customer base that perceives you as your niche’s authority. Take advantage of the momentum and branch out into other sectors in your arena; this can help you reach a wider audience and further establish your business. Starting with a modest offering can also help you gauge demand and see what products or services you want to continue providing as your customer base grows.

5) Don’t quit your day job

Starting a business is stressful enough, but creating a business while worrying about making enough money to get by is infinitely more so. Avoid undue stress by starting your business while still employed to give you the funds to get started and invest back in your hustle. You’ll also open up more opportunities for yourself and your business if you already have a steady income. This way, you’ll be more willing to experiment with different aspects of your business you may not have had the means to do if you had relied solely on your hustle to support you. If you’re still looking for more funds to put into your business, start approaching investors or lenders after establishing yourself in the market.


6) Prioritize profit over revenue

Making money is exciting; however, focusing solely on the cash coming in can provide a false sense of financial security. When you start earning from your business, don’t forget to consider your expenses and overhead. Prioritizing profit over revenue can help you determine whether your business is doing well at the rate you’re operating or if you’re due for some advice and assistance. Making $100,000 in revenue gets less exciting when only $1,500 becomes profit after covering start-up costs and other expenses. Using a profit margin calculator can help you better grasp whether you’re making enough money to put back into your business while also having some left over for your savings.

7) Get some help

Building an empire on your own sounds fantastic in theory, but in reality, having some helping hands can take an immense weight off your shoulders, allowing you to focus on your business. Assistance can range from seeking a business partner to split your workload and bounce innovative ideas off to a solid network that can provide support when you’re in crisis and lift you up in times of success. Financial aid or mentorship may also be available through government programs and non-profit organizations such as Futurpreneur in Canada.

8) Plan it out

Diving into a business idea out of passion and excitement is incredible. Still, it will often leave you feeling lost down the line when things get serious. Crafting a business plan that outlines how you plan to navigate the upcoming couple of months or years will help you allocate funds, delegate tasks, and ultimately save your time by promoting efficiency. If you notice your business is starting to slip and not up to where you want it, come back to your business plan and fine-tune it to get you back on track to success. While your business will be the focus of your business plan, keep industry trends and any competition in mind.



9) Establish your business

In the digital age, reputations matter more than ever; creating a professional aura for your business will help you establish yourself in your market. Start with the basic business fundamentals like a website, business email, phone number, and social media to stay connected to your audience while reaching new customers. Most importantly, keep in mind that you are the face of your business. Your interactions with others will reflect on your brand, so stay authentic and professional to maintain a positive standing.

If you want a website for your business like the one you are on now, feel free to reach out here. We would be happy to help! Most of our clients come organically through our website using Google, and we wouldn’t have a business without it.


10) Get legalities sorted

Legal trouble is the last thing you want to deal with when starting your own business. Taking time to understand all the laws and regulations for a new business at the beginning of your journey will save you expensive and time-consuming hassle further down the line. Learning about income taxes, registering your business, and worker’s compensation insurance, among many other things, will ensure that your company operates within legal guidelines.


11) Keep tabs on The competition

Anyone who puts their time and energy into starting a business wants it to be the best in the market. With the rate of innovation increasing rapidly, however, competition has intensified, making it harder to come out on top. Taking note of what your competitors are doing (as well as where they’re lacking) can help you identify and predict trends in your industry and also allows you to price competitively. That being said, you must not forget about the bottom line: your customers’ satisfaction. The reason you want to look at your competition is to be of better service to your customers. So, don’t get caught up trying to outdo another brand if it prevents you from providing for your target market.

 
CONCLUSION

Starting a business can be daunting both for a beginner and a seasoned corporate professional. While there are bound to be countless unknowns when taking the leap and starting your business, there are some things you can do to make the ride more enjoyable. Finding the right business to go into, making a plan, and seeking help will help you prosper as an entrepreneur. 

Written by Midhat Mujaddid

Have you ever considered starting a business? Do you already have one? We'd love to hear about it in the comments below. 

Thanks for reading this blog! We hope it was helpful. We are a full service media production studio, and specialize in audio / video production and website creation services. If you need help with anything media related let us know :)