How to Become a Successful Youtuber

Many people believe that becoming successful on Youtube is a thing of the past. There are already too many self-made millionaires who have had their time and luck on the site, and it seems as though there’s no more room for anyone else. But that isn’t actually true. Marketers just need to learn how to adapt to the ever-changing audience environment. And by doing so, Youtube can still be an awesome outlet you can use to share your voice with the world.

Below are just 12 simple steps that you can take to become successful on Youtube.

1. Define Success

When people think of success, oftentimes the mind refers to money. But in reality, success is so much more than a paycheck. Ask yourself if you would be happy long term at a job that you completely despise. The answer is probably no. So figure out a goal besides just making money - whether that be a higher view count, a certain amount of followers, or monetization. Create content that you actually enjoy to make, and watch the rest fall into place. 

2. Branding Yourself

Now although it’s important to have fun, you also need to remember that Youtube is a job. As you start your channel, think about how you’re going to define your voice and the content you share. When branding yourself, give your channel a certain personality that attracts others. The easiest thing to do is just be yourself. But if that’s something you want to shy away from, then you need to remember to keep the same persona you’re playing throughout all your videos. Figure out what kind of videos you want to share - whether that be cooking, make-up tutorials, or DIY videos. Then, figure out how you can make those videos different from anything else already out there. 

3. Plan It

Now that you’ve figured out what you want your channel to be about, it’s time to plan it out. In a way, it’s like a business model. Some of the things that should be mapped out ahead of time include any and all equipment that you will need to make quality content, any people that you want included in or behind the scenes, and any production costs that may need to be accounted for. Build yourself a structured timeline that you’re able to refer to during the process, and stick to it as best you can to give yourself the easiest time. 

4. Be Welcoming

Considering that Youtube is mainly a visual outlet, it’s important that your channel looks appealing and welcoming. It doesn’t look cute or professional when your profile is incomplete or your images and videos are the wrong dimensions. Also consider your thumbnails, do they follow a consistent look or are they sporadic? Figure out what best suits your channel style and roll with it. 

5. Search Engine Optimization

Proper SEO for your Youtube videos is crucial. Now that you took all this time branding yourself and creating high quality video content, the last thing you’d want is for your videos to flop because you didn’t use the right keywords in your title. Figure out what keywords your competitors are using, and what keywords are the most popular and incorporate them in a way that is still different. For example, change up the order.

6. Consistency

This is the most important step of all, because without consistency you have nothing. It doesn’t matter what kind of content you’re producing if you don’t stick to a schedule. Posting on the same day around the same time lets your audience know when they can expect from you. It also gives you a timeline to follow to keep yourself more organized. 

Consistency is not just meant for a schedule either. It’s also meant for the type of videos you post. For example, if you follow a beauty guru where you receive all your tips and tricks on how to create your favourite make-up look and then without warning that Youtuber posts a video on dogs, it will leave you feeling confused and somewhat disappointed if you weren’t expecting it. Always keep your audience informed about any changes you’ll be making. Even if you don’t have a high following right away, adopting these habits early will only help you, not hinder you.

7. Keep It Concise

No one likes overly drawn out intros for something that will only take 30 seconds to show on camera. If you intend on having a long intro regardless, then let your viewers know right in the beginning what exact minute and second they can skip ahead to to watch the actual content in your video. If intros are too long and boring, people will usually leave before the video even finishes and nobody wants that for a video they worked really hard on.

8. Stay Informed

The riches are in the niches. When choosing your niche, make sure it’s something you’re very knowledgeable about. This includes staying up to date with things that are changing in your niche’s community. Research your competitors' videos and study the points they make so you’re not behind on your own. No one wants to watch a video from someone who claims to be an expert but they’re not up to date. The last thing you want is for your audience not to trust you.

9. Treat Your Audience Well

The main way to be successful on Youtube is by having a high following. With that being said, it’s important to treat your audience well because they are the reason for your success. There are lots of things you can do as a content creator that will remind your audience of your appreciation for them. Some examples of this are to hold live Q and A’s with your audience and talk to them. Your audience are your fans, and who wouldn’t want to talk to their idols.

Another thing you can do is hold monthly or yearly contests where your audience can have the chance to win something from you. It doesn’t need to be expensive, something as simple as a signed shirt could suffice especially in the beginning. 

10. Have A Website

If your main content is on Youtube, it’s often difficult to redirect your audience’s attention to other platforms. Of course you should post through as many different outlets as possible, but the most useful one of all would be to have a professional website for your audience to check out. This website should be accessible through your Youtube page for easy access. A professional website always elevates your brand!

11. Keep Growing

Even if you’re doing amazing, there is always room to grow and improve yourself, whether that’s in your personal or professional life! Analytics can tell you a lot about who’s watching your videos and it allows you to narrow down your demographic and study what interests that group of people to make even better content.

12. Learn From Mistakes

Just like in everyday life, no one is perfect and you’re bound to make mistakes in your personal and professional career. The main point is how you choose to get over that mistake and how you choose to make up for it and grow from it. People won’t always forgive and forget but as long as you forgive yourself then that’s all that matters.

- By Jessika Molnar

Although it comes with challenges, becoming successful on Youtube is still very much realistic. Do you have what it takes?

If you need further help creating your own marketing videos, we offer video production services that will help you elevate your brand!

We look forward to being a part of your success. Contact us here to get started.

8 Important Reasons You Need to Use Video Marketing

You might be wondering whether or not video marketing is an essential tool to have in your promotional kit. The simple answer is yes. Not only does almost every company nowadays promote in this way, but having good video content can make you stand out from the rest. Below you will find 8 reasons why video marketing is the best tool you can use to elevate your brand.

1. It Boosts Your Sales

Who doesn’t love money? Well the key to success might be as simple as video marketing! Did you know that by simply adding a video to the homepage of your website for example, you could increase conversions up to 80%?

When taking still pictures alone into account, the human brain can process an image 60,000 times faster than when reading text. So, you can only imagine what a moving picture could do to the brain! The brain forms it’s first impression within 50 milliseconds, so grab your camera!

2. It’s Awesome For ROI

What’s more? 83% of businesses say that the use of video marketing provides a good return on their investments. Sure, video production​ may not always be the simplest or most inexpensive marketing technique, but it can definitely help you out in the long run! Consider spending a little more time and money on video marketing, and your sales will thank you for it.

You don’t need a fancy camera either. As long as you’re getting important information across in your video, then a simple phone camera may suffice. After all, good product explanations are typically more than good videography and editing. Not to say that visuals and sound effects aren’t important. It’s all about balance.

3. Trust Building

When creating video, it’s important to remember that the goal is to create an emotional response in your viewers. You should aim for it to be a feeling of trust. Afterall, trust should always be the basis of any company or business. You won’t have long-time customers without maintaining long-lasting relationships.

Many consumers worry whether or not the product they are potentially buying is false advertising. Take yourself into consideration. Have you ever been worried about a product until you watched a product review video online? So it comes as no surprise that video content gives 57% of customers more faith in the product they are purchasing.

4. Other Sites Might Promote You

Video marketing will keep consumer engagement up, and depending on how well your videos do, you could end up on other platforms as well. Say hello Google!

Since Google owns Youtube, you are 53 times more likely to end up on Google if you have a Youtube video embedded somewhere within your website. When doing so, be sure to include any additional steps to be taken so your customers can access product information easier. Consider interactive videos as well for better user engagement. Users view more than 1 billion hours of video each day on Youtube.

5. Video Vs. Mobile Users

Did you know that ​78% of people watch online videos every week, and 55% view online videos every day? ​As smartphone use becomes more and more popular every year, so does the need for convenience. People would much rather watch videos on the go. There’s a reason as to why TV shows have gained such popularity over movies over recent years - people just don’t have the time anymore to sit down and watch a full length feature film, whereas a show can run just under half an hour per episode.

With that in mind, be sure to pack the most important information right in the beginning of your video. Keep it creative, fun, and most importantly, honest.

6. It’s The Easiest Way To Explain

72% of customers would rather learn about a product or service by video. That’s a pretty big percentage for only a few extra minutes and dollars spent on advertising. Not only that, but video marketing doesn’t always require paid actors or having to sit in front of a camera and talk for minutes on end. Simply paying someone to create a quick animation for you can suffice! Animations are fun to watch and show a high level of professionalism as well.

7. Anyone Can Be A Consumer By Watching Video

In a world all about convenience, people tend to get lazy when it comes to reading long product descriptions and explanations. Most consumers want to see the product working in a live setting like video.

You shouldn’t only cater to good visuals, but great audio as well! As we all learned in school, some people are visual learners while others are auditory learners. Try to keep everyone in mind when video marketing.

8. Your Video Could Be Shared All Over Social Media

The statistics when it comes to social media platforms is really shocking. For example, ​social media videos generate 1200% more shares than text and image content combined. What’s more? Mobile video ad spending is expected to be about 72% of total digital ad spending in this year alone. Many social media networks encourage video content by adding new enticing features that have people hooked. TikTok is a great example of this, considering their net worth is 50 billion dollars.

Conclusion

Video marketing has and will continue to be on the rise for years to come. 85% of consumers

want to see more video content from brands.​ ​And in a world full of convenience, it comes as no surprise that video marketing will help to elevate your brand and make you stand out from the

rest. Keeping in mind that your videos should be fun, fresh, and different from anything else already online.

- By Jessika Molnar

If you need further help creating your own marketing videos, we offer video production services that will help you elevate your brand!

We look forward to being a part of your success. Contact us here to get started.

How To Write A Book

Almost every good book follows the basic framework that includes the beginning, middle, and a strong ending. It seems so simple before you actually start writing the book. The most important part is to start and have a solid plan moving forward. This article will help break it down for you, so you can finally start writing that book you’ve been talking about for ages!

Title page

I know everyone says not to judge a book by their cover but the harsh truth is that it is the first thing potential readers look at before picking up a book.  It depends on you and your process whether you want to choose a cover before or after your book is finished but make sure that it is professionally edited and fits an appealing aesthetic. As a writer, it is important to decide on a cover that represents your book the best as possible.

Cover design 

This can be your chance to be creative so your book can stand out from the crowd or in this case bookshelf. In an article by Karla Lant available on 99designs, the author goes over the anatomy that goes behind a book cover. There is nothing wrong with getting some influence from other authors that are in your genre (with proper credit!) during your planning phase. 

Some important factors of a book that are important to consider are the front and back cover, the layout, spine, fonts, and more. Typography is also a very important part to consider that will shift how your vision is viewed visually based on the theme of your book. The cover is also space where you put your publishing company logo and your other works near the bottom of your front page.

What is your book about?

Before writing your book it is important to first know what kind of genre it is as the formalities that you book will follow largely depends on this. For example, a nonfiction book would include aspects like a table of contents that are critical for readers to refer back to. Whereas, that wouldn’t really apply for let’s say, a fiction book as it would give out spoilers to the main subsets of a story. Here are some of the components of a book's front matter that is considered.

Formalities

Copyright: Before your readers can get to the fun part of your book, there are first some formalities that you must get out of the way. This includes something called the “Colophon”.

This is the legalese that is placed at the front of the book and provides your book statistical as well as professional information. For example your copyright information, International Standard Book Number (ISBN), and information about the contributors to your book like your editors. 

The dedication page- is also an important thing to consider as it is a place to give recognition to your influencers or anyone who helped you write your book. Another option is to write an epigram which is just a quote that also helps tell your readers inspiration for your work and an idea of what your book will be about. 

Foreword- is a type of introduction that is usually written by a colleague, friend or family member before the body of the book is introduced. 

Body

Now here is when the fun part of the book begins, your body! This is where all your hard work and ideas are placed but it is not just as simple as just a pile of words. There is an important structure to consider in terms of the way that your book will be organized. 

Introduction: This also largely depends on whether your book is fiction or nonfiction and of course what structure you want your book to follow. For the basics though, the first thing you are going to need is an introduction if you are writing a nonfiction book which will give a little insight into your book before you go into it.

On the other hand, for a fiction book, a prologue is used instead which instead provides a space for setting an atmosphere for your story that you will letter go in-depth in. 

Chapters: Everyone knows almost every book has chapters that help divide up a book into digestible parts. Chapters themselves have a sort of structure that is followed that an article by “MasterClass” dives into.  Pacing is a crucial factor of chapters that depends on the topic of your book and how long your book is. 

This is especially important in fiction books, where chapters give the opportunity to incorporate import plot devices such as cliffhangers, focus, a change of perspective, etc. All these factors considered it is crucial to seek balance in order to convey your story, dialogue, and narration in an effective manner. 

Conclusion: At the end of a book there is also a summary that completes the book. For a nonfiction book, this is referred to as the conclusion. This also depends on the type of nonfiction book as academic writings usually contain a clearly stated conclusion. 

The back Matter

About the author: This is a commonplace where authors write a brief summary about themselves. This includes information about their previous work, as well as their education and their personal life.  A blog that is available at Reedsy has a great rundown on how to write an author's bio that you should check out. 

Discussion questions Are an interesting aspect to add that will help your readers discuss your book with friends and keep a conversation going.

Index: This is an interesting tool that writers use that fiction writers are starting to pick up on as well. An article by Reedsy outlines the importance of indexes as helping buyers to find their interest in a book and is highly correlated with sales as well!

Audiobooks

The audiobook is a growing field where more and more book readers are utilizing programs such as Audibly. An article by Clare Thorp available on BBC is something authors should seriously consider in investing to widen their customer base.  The increasing popularity of audiobooks, as well as podcasts, attracts publishers to build teams to produce amazing listening experiences for their audiences. If you are interested in audiobook production / editing teams to help with the formation of your next audiobook, check out Jony Studios here!

Conclusion

Writing a book doesn’t have to be as complicated as it is first made out to be. Following these steps helps break it down so you can finally get rid of your writer's block. With the rising audiobook use among new readers, considering making your book available in audio format is also important. Readers will appreciate it when a book is also narrated by the author as well! What aspects of book aspects did you notice before and didn’t consider until after reading this blog? Let us know below!

---

If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Listen to some of our audiobook samples here to get started.