Final Cut Pro X vs Adobe Premiere Pro: Best Video Editing Software

Final Cut Pro X vs Adobe Premiere Pro: Discover which one suits your business the best through this 101 guide of both softwares. 

Introduction

Although both are excellent softwares for any and all of your video editing needs, Final Cut Pro X and Adobe Premiere Pro ultimately come down to two things: Apple vs Adobe. One thing to mention is that Final Cut Pro X is only compatible with Mac OS (sorry Window users!) In layman's terms, if you have a Mac, then congrats, you have full freedom to choose between Final Cut Pro X or Premiere Pro. These two effective, but costly softwares both have their pros and cons, so let’s get straight into it! Hopefully by the end of this article, you will have a better idea of which video editing software works best for your workflow. 

Final Cut Pro X

Apple built Final Cut Pro X (FCP X for short) from the ground up so it shouldn’t come as a surprise that this video editing platform makes better use of integrated OS features and generally seems more “fine-tuned” for Mac users. This does not go to say that using Final Cut Pro X as a Windows user is not possible, but, it is relevant to mention that you might find it more intuitive if you used it on an Apple product. With all this said, let me make it clear that Final Cut Pro X is much more beginner friendly than Adobe Premiere Pro. It displays an extremely intuitive and straightforward interface that provides easy navigation around the platform and the ability to learn at a timely speed, all qualities that are perfect for beginners. All complex editing functions are hidden initially which makes it much more approachable for beginner editors or those new to the software. This simple user interface means they can jump right in and start editing videos quickly. But the features and tools that are initially hidden can be easily opened and used on projects, so the software is no less sophisticated than its competitors. Although FXCP is more than capable of editing projects to almost any level, it is not best-suited for extremely complex video editing works that involve many nonlinear levels of video tracks. FCP X provides the best utilization when working and editing a chronological project. What FCP X lacks in multidimensional video editing, it makes up for in rendering time. Final Cut Pro X is by far much faster than Adobe Premiere when it comes to rendering, specifically on an M1-powered device. However, as much as we would like to love FCP X, let’s learn a little more about Adobe Premiere Pro.

Adobe Premiere Pro

With constant improvements being made to this software, Adobe Premiere Pro is now recognized as a video editing software that is equally suitable to both Apple and Windows computers. Debunking the myth that Adobe Premiere Pro is “better” for Windows users, it is now known that the Premiere Pro interface on either type of computer is nearly identical. Premiere Pro benefits from great workflow flexibility, powerful adjustment layers, a strong emphasis on team projects and raw controls to keep footage looking its best. In addition to all this, the panel-based user interface is useful for an organized workspace and is also fully customizable. Basic editing tools like track selection, trimming, and ripple or rolling edit functions pave the path for Premiere Pro’s more detailed editing functions such as Lumetri Color for color grading. In fact, the software works with a whole host of other Adobe software, too. But don’t get convinced too quickly, keep in mind that Premiere Pro requires four key components: a very fast processor, enough RAM memory, a large amount of fast storage, and an adequate video processor. If you lack these requirements, you may want to reconsider your decision in investing in Premiere Pro. It is worth mentioning that Premier Pro’s huge benefit includes its compatibility with many of Adobe’s other suite titles including Audition for audio editing and Photoshop and Illustrator for working with image titles. Contrary to FCP X, Premiere Pro uses Productions to increase organization and synchronization for multi-project workflows and has the ability to rename files of other media meaning no confusion when it comes to backing up data. So does all this sound like something that fits your requirements? If not, take a look at the table below to see some features of both softwares.

Don’t take my word for it, let’s compare some critical features:

Conclusion

Overall, both tools are absolutely outstanding in their abilities to edit videos; with either option, you can rest easy knowing that you will be creating professional-quality videos that will go a long way toward taking your videos to the next level, whether it be from a personal or business perspective. Unfortunately, if you are a windows user, FCP X is out of the question, however, there are some great video editing alternatives that are also great for beginners found here. If you need further help creating your own videos, we offer video production services that will help you elevate your brand!

At the end of the day, the software you choose to buy comes down to your own personal choice and workflow. So before making your purchase, consider these questions: 

• Do you own a Mac or Windows computer? 

  • Mac? →  Next question

  • Windows? → Adobe Premiere Pro

• What’s your skill level? (Beginner, Intermediate, Advanced) 

  • Beginner? → Final Cut Pro X

  • Intermediate? → Final Cut Pro X or Adobe Premiere Pro

  • Advanced? → Adobe Premiere Pro

• What is the purpose for your video editing? (Personal, Business) 

  • Personal or Business? Up to you!

Written by Rena Wu

Either way, whatever you choose, both Final Cut Pro X and Adobe Premiere Pro can create stunning, professional-level content. So what are you waiting for?

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Why Personal Branding is Important

There’s just no escaping it; branding is everywhere. Of course, you’ve heard of Nike, Apple, and Tesla, but there’s another type of branding on the rise: personal branding. While there seems to be another marketing trend every new moon, personal branding is here to stay and can take your business to new heights if approached correctly. So, what is personal branding anyway? Why is it so important? How can you start developing your own? Read on to learn more.

WHAT IS PERSONAL BRANDING?

Think of some of the biggest brands you know. Chances are they’ve clearly established their beliefs, values, goals, and purpose to their target audience. Now take that idea and turn inward. That’s how you should be approaching your personal brand. Rather than focusing solely on the products or services you provide, personal branding refers to your public persona and how you communicate with your target market. Looking for more on personal branding? Watch this 5-minute personal branding rundown.

PERSONAL BRANDING EXAMPLES

Let’s take Elon Musk for example. While he’s best known for his innovative work with Tesla and SpaceX you can’t ignore the outlandish stunts that have made him a public figure in his own right. By bending societal norms in his personal life as a visionary albeit eccentric individual, Musk is associated with his brands that push the limits of what humanity is capable of.

Want to see more personal brands in action? Check out this list of 18 personal brands done right.

 WHY IS PERSONAL BRANDING IMPORTANT?

As credible information is getting diluted with sensationalist content, personal branding is now more critical than ever. Communicated by the EAT algorithm used for SEO, sharing your expertise with an audience allows you to be perceived as the go-to authority in your arena. In turn, you gain the trust of your target market, who will come back to your company anytime you release new products or offer unique expertise. Just by putting a face to your company via your personal brand, your recommendations may be 92% more trustworthy than recommendations from your company as a whole.

HOW WILL BUILDING A PERSONAL BRAND BENEFIT YOU?

If curated effectively, your personal brand will be memorable and tell the world that they should choose you over your competitors. By putting your best traits and strengths out for your audience, you’ll be exposed to new niche opportunities relevant to your most substantial assets. Through these unique experiences, you’ll also be able to build relationships with well-known brands in your industry.

By taking the reins and building your own personal brand, you control your public perception. Rather than allowing mystique and possible misinformation to dictate your persona, which is becoming increasingly frequent in the age of social media, you can consciously present yourself in alignment with your values and goals.

5 WAYS TO start BUILDING YOUR PERSONAL BRAND

Now that you know what a personal brand is and why it’s crucial to build your own, here are five tips to help you present yourself effectively online.

1) Find your niche

To build your personal brand, you must identify the arena in which you want to operate. By setting a clear area of expertise, you’ll be able to focus your energy on specific content rather than providing lots of low-quality information for variety’s sake. Sticking to what you know will save your time and energy and ensure your audience receives quality information from you. Want to learn more about finding your niche? Here’s a 5-step guide to get you there.

2) Be authentic

Although curating your public persona involves putting forward your best traits, you should never feel pressured to act like someone you aren’t. Putting on a character hoping to seem like an expert in your field will almost always backfire as you may fail to keep your brand consistent. Also, the chances are that your audience can see through the façade, lowering your overall credibility. Instead, consider using your weaknesses to your advantage to set yourself apart.

3) Work on your online presence

With 65% of people seeing online search results as the most trusted source of information about companies, working on your online presence is essential. Ensuring you have a consistent personal brand image through a logo and communication style is a good starting point for your brand. Also, consider making a website for your brand in addition to your social media accounts. If you want a website like this one, feel free to reach out. We have worked with many clients, making effective websites that can help your brand grow! Creating a website for your brand ensures that you own the information you share as opposed to Instagram or Twitter, which are platforms that limit the ownership you have over your content. Through a website, you can also start a blog and tap into email marketing which can increase customer retention.

4) Reach out to other well-known brands

Although one of the primary uses of personal branding is to set yourself apart from the competition, working with other companies in your niche can be immensely beneficial. Interacting with well-known brands online through social media, blog posts, or direct communication can also help others see the value in connecting with you, thereby building your network.

5) Believe in your brand

Personal branding is, without a doubt, a labor-intensive process and can take a few tries to get right. Like most things, however, consistency is key, and it’s essential that you don’t lose sight of how your company will benefit from your personal brand being perfected. Even if it seems like your efforts aren’t paying off, it’s important to recognize that making a lasting impact on your audience takes time. After all, it takes five to seven impressions for someone to remember a brand.

6) BONUS TIP: Let Jony Studios help you build your personal brand

Whether you need help getting started or want to fine-tune your existing personal brand, we can help. Our brand consulting services can help you with brand identity development, positioning, brand videos, podcasting, and even audiobook creation. At Jony Studios, we recognise that building a personal brand is no small feat, and we want to help you every step of the way.

CONCLUSION

Taking charge of your personal presence is an essential step in helping your brand reach new heights. The moment you put a face to your company, you have the chance to extend your reach through interactions with your audience and other brands, stand out in the sea of competition, and increase your credibility. Although it can take some effort, this guide can hopefully help you build your personal brand and help your company grow.

Written by Midhat Mujaddid

Did you learn a new tip about building your personal brand? Was there anything that surprised you? We’d love to hear your thoughts in the comments below!

Best Type of Video Ads to Grow Your Business

Video marketing as a strategy should be considered by all business owners. Advertising your business through video is one of the most effective and preferred ways of advertising. With that being said, having your video advertising campaign stand out from the rest is critical. Here below is a catalog of some of the best types of video ads to grow your business. In each section, we’ll focus on a key factor to keep in mind when you plan and create your next video ad!

The first few seconds count the most!

The first 3 seconds of your ad are the most important. You want to grab your audience’s attention and instantly create brand awareness. Those first few seconds will be the deciding factor on whether someone will be focused on your ad or be completely distracted from the video.

Start your video with a statement that will grab your audience's attention and visuals that spark an interest in your target market. You could use those first few seconds to hook your audience by addressing a common problem, asking a relevant question, or by sharing something about your brand that makes it stand out from the rest. 

This Facebook Ad from Colgate is a great example of asking a relatable question and connecting it to your brand whilst addressing a common issue. The goal of the EveryDropCounts campaign was to attach the authority of Colgate as a brand to bring attention to a problem that relates to their brand. 

Keep it short

The majority of ads online are 30 seconds or less. You’ll want to definitely avoid turning your ad into a short documentary. The 15-second ad is the new commercial break.

Because of this, you’ll have to be creative to stand out from the pact of 15-second commercials flooding platforms such as YouTube or Facebook. Choose a unique format or style that will allow your brand to promote itself. Put together a robust plan and create a script and storyboard that includes the most important components you would like to include in your spot. 

This 15-second commercial from Ember used creative sound design to hook their audience. Their soundtrack and sound effects added character to their ad and increased memorability which is a powerful tool for brand image and recall.

Keep them watching!

If you want a viewer to engage with your video, design your video in a way that prioritizes viewer retention. By doing this, your viewer will be less likely to hit the skip button once they’ve “got the message” and instead be willing to watch the video all the way through to see the video's resolution. 

You already have the upper hand here if you plan to create a 15-second or less commercial but starting out strong only to transition into a sales pitch won’t do wonders for your brand standing out from the rest. The video should not only hook someone at the beginning, but it should compel someone to keep watching!

Take this short ad from Jeni’s Splendid Ice Creams on YouTube. They used the product demonstration approach to advertise their “Build Your Own Ice Cream Sandwich” service. By doing this, they aim to keep their target audience salivating-ly watching until the end of the demonstration to see the final product form. 



Tell a Story

Your ad shouldn’t just be to advertise your product, brand, or service. There should be a reason why a person should choose you rather than someone else! A great way to leave such a lasting impression through advertising is by telling a rewarding story to the viewer. 

In today’s busy world, getting someone to invest even 15 seconds out of their day to watch your advertisement can be a challenging undertaking. If you want great engagement with your ads, get the viewer intrigued by your story. 

Canadian Tire and Cleansheet Communications used creative and engaging storytelling to great effect in their spot titled “Wheels” in 2017. During that time, the ads response was incredibly positive and even garnered 138 million collective views at one point. 



End with a Call to Action

Just like the first 3 seconds, the ending of your video is just as important. Having brand awareness and a strong Call to Action at the end of your advertisement is incredibly important as it can often be the deciding factor for a potential consumer. 

Encourage your target market to take some sort of action at the end of your advertisement. This can be either done with creative text, a graphic, or even a filmed scene specifically for the call to action. An example of a strong call to action is to show viewers how they can visit your website for more information or show viewers where they can purchase your product or service. 

This 15-second ad from Choice Hotels used their tagline for their commercial to advertise their service in their call to action at the end. Using a memorable piece of their advertisement such as “NeedaBreak” as part of the call to action is an effective way to engage the viewer at the end of your commercial. 



Conclusion

Video ads are one of the most powerful tools any business can use to increase their brand awareness. Remember that the first and last few seconds of your ad are the most important. Keep it short, easy to digest, and engage with your audience by motivating them to keep watching through with a rewarding story. Keep all these key points in mind and look through our curated list above when you need some effective examples!

Written by Zeeshan Khamis

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If you need help creating your own videos, we offer video production services that will help you grow your business!

We look forward to being a part of your success :)